Purple Innovation, Inc. (PRPL)
PRPL moved a median of -0.65% 30 minutes after news, and -1.71% by the close. How PRPL actually reacts to news — the realized, point-in-time move the market made, measured across 198 labeled events over the last three years with zero look-ahead.
PRPL’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 38% | 195 |
| 30-min | -0.65% | 40% | 197 |
| 60-min | -0.80% | 43% | 197 |
| to close | -1.71% | 41% | 196 |
| Middle 50% of PRPL reactions | -3.45% to +0.91% |
|---|---|
| Median reaction (30-min) | -0.65% |
| Measured reactions | 198 |
Half of all Purple Innovation, Inc. news events land between -3.45% and +0.91% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How PRPL reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst downgrades | 11 | -3.48% | 18% | -5.39% |
| Rating reiterations | 20 | -0.44% | 40% | -0.54% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 3 further classes were observed with fewer than 10 measured events and are not published. See how PRPL ranks against every other measured name →
That’s how PRPL usually reacts — get an email when it moves on news →Email me when PRPL moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PRPL's baseline. Nothing else.
Recent PRPL events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K Purple Innovation, Inc. For: Sep 30 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +0.47% | |
| Form 10-Q Purple Innovation, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.98% | +1.26% | |
| Purple Innovation to Report Second Quarter 2026 Results on August 10, 2026 | Press release | PR Newswire | +0.00% | -2.34% | |
| Form 8-K Purple Innovation, Inc. For: Jul 20 | SEC filing · Form 8-K | SEC EDGAR | — | +2.87% | |
| Form 8-K Purple Innovation, Inc. For: Jul 16 | SEC filing · Form 8-K | SEC EDGAR | +3.33% | +3.37% | |
| Form 8-K Purple Innovation, Inc. For: Jul 02 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -4.65% | |
| Form 8-K Purple Innovation, Inc. For: Jun 09 | SEC filing · Form 8-K | SEC EDGAR | -1.84% | +5.42% | |
| Form DEF 14A Purple Innovation, Inc. For: Jul 02 | SEC filing · Form DEF | SEC EDGAR | -2.42% | +3.24% | |
| Form 8-K Purple Innovation, Inc. For: Jun 01 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -0.99% | |
| Form PRE 14A Purple Innovation, Inc. For: May 29 | SEC filing · Form PRE | SEC EDGAR | -1.03% | +0.91% | |
| Form 8-K Purple Innovation, Inc. For: May 05 | SEC filing · Form 8-K | SEC EDGAR | +0.04% | -10.16% | |
| Form 10-Q Purple Innovation, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.19% | -5.39% | |
| Form 8-K Purple Innovation, Inc. For: Apr 24 | SEC filing · Form 8-K | SEC EDGAR | -9.97% | -9.26% | |
| Purple Innovation Announces CFO Transition | Press release | PR Newswire | -9.97% | -9.26% | |
| Purple Innovation Reports First Quarter 2026 Results | Press release | PR Newswire | -9.97% | -9.26% | |
| Form DEF 14A Purple Innovation, Inc. For: Jun 09 | SEC filing · Form DEF | SEC EDGAR | +0.00% | -1.91% | |
| Form DEFA14A Purple Innovation, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +0.00% | -1.91% | |
| Purple Innovation to Report First Quarter 2026 Results on April 28, 2026 | Press release | PR Newswire | +1.29% | +3.90% | |
| Form 10-K Purple Innovation, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +1.38% | +0.06% | |
| Form 8-K Purple Innovation, Inc. For: Mar 24 | SEC filing · Form 8-K | SEC EDGAR | -0.15% | -0.09% | |
| Purple Innovation Reports Fourth Quarter and Full Year 2025 Results | Press release | PR Newswire | -0.15% | -0.09% | |
| Purple Innovation Extends Maturity of Debt and Reschedules Fourth Quarter and Full Year 2025 Earnings Release and Conference Call | Press release | PR Newswire | +2.42% | -14.97% | |
| Purple Innovation to Report Fourth Quarter and Full Year 2025 Results on March 25, 2026 | Press release | PR Newswire | — | -0.23% | |
| Independent studies show Purple Innovations® Essential and Restore mattresses, with GelFlex Grid® technology, show self-reported pain dropping by 63-68% and sleep quality and comfort significantly improving | Press release | PR Newswire | +2.13% | -2.17% | |
| Form 8-K Purple Innovation, Inc. For: Nov 05 | SEC filing · Form 8-K | SEC EDGAR | +1.63% | +19.63% | |
| Form 10-Q Purple Innovation, Inc. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +6.58% | -5.46% | |
| Form 8-K Purple Innovation, Inc. For: Nov 04 | SEC filing · Form 8-K | SEC EDGAR | +6.58% | -5.46% | |
| Purple Innovation Reports Third Quarter 2025 Results | Press release | PR Newswire | +6.58% | -5.46% | |
| Purple Innovation to Report Third Quarter 2025 Results on November 4, 2025 | Press release | PR Newswire | -0.98% | -5.79% | |
| Form 8-K Purple Innovation, Inc. For: Sep 08 | SEC filing · Form 8-K | SEC EDGAR | -1.83% | -2.75% | |
| Form 8-K Purple Innovation, Inc. For: Aug 07 | SEC filing · Form 8-K | SEC EDGAR | +1.97% | — | |
| Form 10-Q Purple Innovation, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +1.43% | -7.88% | |
| Form 8-K Purple Innovation, Inc. For: Jul 23 | SEC filing · Form 8-K | SEC EDGAR | -0.99% | — | |
| Form 8-K Purple Innovation, Inc. For: Jul 29 | SEC filing · Form 8-K | SEC EDGAR | -4.25% | -13.04% | |
| Purple Innovation Reports Second Quarter 2025 Results; Reaffirms 2025 Guidance | Press release | PR Newswire | -4.25% | -13.04% | |
| Form 8-K Purple Innovation, Inc. For: Jul 17 | SEC filing · Form 8-K | SEC EDGAR | +0.93% | -3.31% | |
| Purple Innovation to Report Second Quarter 2025 Results on July 29, 2025 | Press release | PR Newswire | +1.10% | +7.11% | |
| Form 8-K Purple Innovation, Inc. For: Jun 10 | SEC filing · Form 8-K | SEC EDGAR | -0.20% | -2.60% | |
| Form EFFECT Purple Innovation, Inc. | SEC filing · Form EFFECT | SEC EDGAR | -2.82% | -1.10% | |
| Form S-3 Purple Innovation, Inc. | SEC filing · Form S-3 | SEC EDGAR | -2.12% | -2.91% | |
| Form SD Purple Innovation, Inc. | SEC filing · Form SD | SEC EDGAR | -0.63% | +1.26% | |
| Form 10-Q Purple Innovation, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +7.83% | -5.71% | |
| Form 8-K Purple Innovation, Inc. For: May 02 | SEC filing · Form 8-K | SEC EDGAR | +7.83% | -5.71% | |
| Form 8-K Purple Innovation, Inc. For: May 06 | SEC filing · Form 8-K | SEC EDGAR | +7.83% | -5.71% | |
| Purple Announces Significant Expansion of Commercial Relationship with Somnigroup | Press release | PR Newswire | +7.83% | -5.71% | |
| Purple Innovation Reports First Quarter 2025 Results; Reaffirms 2025 Guidance | Press release | PR Newswire | +7.83% | -5.71% | |
| Purple Innovation to Report First Quarter 2025 Results on May 6, 2025 | Press release | PR Newswire | -1.08% | -2.75% | |
| PURPLE TRANSFORMS LUXURY SLEEP WITH NEW REJUVENATE COLLECTION FEATURING GRID TECHNOLOGY - THE MOST COMFORTABLE MATTRESS OF ALL TIME | Press release | PR Newswire | +1.67% | +10.33% | |
| Form DEF 14A Purple Innovation, Inc. For: Jun 10 | SEC filing · Form DEF | SEC EDGAR | +1.78% | +1.60% | |
| Form DEFA14A Purple Innovation, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +1.78% | +1.60% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PRPL section they belong to.
Where else PRPL is measured.
PRPL earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Arcos Dorados Holdings Inc. Class A Shares (ARCO) | 199 | -0.06% | 48% |
| Fox Corporation - Class B (FOX) | 199 | +0.04% | 57% |
| Vista Outdoor Inc. (VSTO) | 198 | +0.05% | 56% |
| SUBARU CORPORATION U/ADR (FUJHY) | 196 | 0.00% | 41% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Purple Innovation, Inc.'s median reaction calculated?
Every labeled PRPL news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 198 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 40% of PRPL's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PRPL's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.