United Parks & Resorts Inc. (PRKS)
PRKS moved a median of +0.33% 30 minutes after news, and -0.14% by the close. How PRKS actually reacts to news — the realized, point-in-time move the market made, measured across 502 labeled events over the last three years with zero look-ahead.
PRKS’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.21% | 60% | 502 |
| 30-min | +0.33% | 61% | 502 |
| 60-min | +0.35% | 61% | 502 |
| to close | -0.14% | 48% | 494 |
| Middle 50% of PRKS reactions | -0.50% to +1.00% |
|---|---|
| Median reaction (30-min) | +0.33% |
| Measured reactions | 502 |
Half of all United Parks & Resorts Inc. news events land between -0.50% and +1.00% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How PRKS reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Coverage initiations | 19 | +0.66% | 90% | -0.31% |
| Rating reiterations | 78 | -0.04% | 47% | -0.39% |
| Price-target raises | 20 | +0.33% | 70% | -0.53% |
| Price-target cuts | 26 | +0.03% | 54% | +0.16% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how PRKS ranks against every other measured name →
That’s how PRKS usually reacts — get an email when it moves on news →Email me when PRKS moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PRKS's baseline. Nothing else.
Recent PRKS events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| UNITED PARKS & RESORTS INC. ANNOUNCES THIRD QUARTER 2026 EARNINGS RELEASE DATE AND CONFERENCE CALL INFORMATION | Press release | PR Newswire | +0.66% | +0.56% | |
| Form 8-K United Parks & Resorts For: Sep 19 | SEC filing · Form 8-K | SEC EDGAR | +0.31% | +0.31% | |
| United Parks & Resorts Announces Leadership Updates | Press release | PR Newswire | +0.31% | +0.31% | |
| Form 10-Q United Parks & Resorts For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.48% | — | |
| Form 8-K United Parks & Resorts For: Aug 04 | SEC filing · Form 8-K | SEC EDGAR | -10.92% | -7.66% | |
| United Parks & Resorts Inc. Reports Second Quarter and First Six Months 2026 Results | Press release | PR Newswire | -10.92% | -7.66% | |
| BUSCH GARDENS TO BRING "ANACONDA" TO HOWL-O-SCREAM THIS FALL | Press release | PR Newswire | -0.39% | -1.74% | |
| SEAWORLD TO BRING HORROR FRANCHISE "I KNOW WHAT YOU DID LAST SUMMER" TO HOWL-O-SCREAM THIS FALL | Press release | PR Newswire | -0.39% | -1.74% | |
| BUSCH GARDENS TAMPA BAY OPENS WORLD-CLASS LION & HYENA RIDGE AS PART OF $200 MILLION PARK TRANSFORMATION | Press release | PR Newswire | +0.02% | +0.36% | |
| UNITED PARKS & RESORTS INC. ANNOUNCES SECOND QUARTER 2026 EARNINGS RELEASE DATE AND CONFERENCE CALL INFORMATION | Press release | PR Newswire | +0.58% | -1.79% | |
| Form 8-K United Parks & Resorts For: Jun 16 | SEC filing · Form 8-K | SEC EDGAR | +2.21% | +0.80% | |
| BUSCH GARDENS TAMPA BAY APPOINTS JON VIGUE AS NEW PARK PRESIDENT | Press release | PR Newswire | +0.00% | -2.20% | |
| IN A SALUTE TO AMERICA'S 250TH BIRTHDAY, BUSCH GARDENS LAUNCHES ITS BEST DEAL OF THE YEAR WITH THE FOURTH OF JULY SALE | Press release | PR Newswire | +0.79% | -0.52% | |
| IN A SALUTE TO AMERICA'S 250TH BIRTHDAY, SEAWORLD PARKS LAUNCH THEIR BEST OFFER OF THE YEAR WITH THE FOURTH OF JULY SALE | Press release | PR Newswire | -0.04% | -0.42% | |
| BUSCH GARDENS TURNS UP THE HEAT THIS SUMMER WITH ALL-NEW ENTERTAINMENT, DRONE SHOWS, THRILLING EXPERIENCES, AND FREE BEER* | Press release | PR Newswire | -0.31% | +1.49% | |
| SEAWORLD REACHES MILESTONE OF 43,000 ANIMAL RESCUES, UNDERSCORING THE ONGOING NEED TO HELP ANIMALS IN NEED | Press release | PR Newswire | -0.80% | -2.46% | |
| Form 10-Q United Parks & Resorts For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.46% | -1.71% | |
| Form 8-K United Parks & Resorts For: May 11 | SEC filing · Form 8-K | SEC EDGAR | +2.96% | -8.24% | |
| United Parks & Resorts Inc. Reports First Quarter 2026 Results | Press release | PR Newswire | +2.96% | -8.24% | |
| SeaWorld Parks Unveil Coast-to-Coast Summer Spectacular Lineup in Orlando, San Diego and San Antonio | Press release | PR Newswire | -0.24% | +0.52% | |
| Form ARS United Parks & Resorts For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | -0.11% | -1.01% | |
| Form DEF 14A United Parks & Resorts For: Apr 30 | SEC filing · Form DEF | SEC EDGAR | -0.11% | -1.01% | |
| Form DEFA14A United Parks & Resorts | SEC filing · Form DEFA14A | SEC EDGAR | -0.11% | -1.01% | |
| Busch Gardens Salutes Veterans and their Families with Free Park Admission for Military Appreciation Month | Press release | PR Newswire | +0.73% | +0.00% | |
| SeaWorld Salutes Veterans and their Families with Free Park Admission for Military Appreciation Month | Press release | PR Newswire | +0.73% | +0.00% | |
| SeaWorld San Diego's All-New Shark Encounter - One of the Nation's Most Immersive Shark Habitats - Opens May 22 with New Species, Up-Close Views, and State-of-the-Art Multimedia | Press release | PR Newswire | -0.32% | +0.11% | |
| UNITED PARKS & RESORTS INC. ANNOUNCES FIRST QUARTER 2026 EARNINGS RELEASE DATE AND CONFERENCE CALL INFORMATION | Press release | PR Newswire | +0.24% | -0.39% | |
| 2026 Ballislife and SeaWorld High School All-American Game Announces Star-Studded Player Rosters Featuring Multiple Top 10 Ranked Prospects | Press release | PR Newswire | -1.06% | +0.30% | |
| Form 10-K United Parks & Resorts For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -1.06% | +0.20% | |
| Form NT 10-K United Parks & Resorts For: Dec 31 | SEC filing · Form NT | SEC EDGAR | -1.06% | +0.20% | |
| Form 8-K United Parks & Resorts For: Feb 26 | SEC filing · Form 8-K | SEC EDGAR | -0.60% | +3.48% | |
| United Parks & Resorts Inc. Reports Fourth Quarter and Fiscal 2025 Results | Press release | PR Newswire | -0.60% | +3.48% | |
| Busch Gardens Unveils a Thrilling Live Music Series for 2026, Featuring the Strongest Lineup in Series History with Over 25 Concerts | Press release | PR Newswire | -0.46% | -0.59% | |
| UNITED PARKS & RESORTS INC. ANNOUNCES FOURTH QUARTER AND FISCAL 2025 EARNINGS RELEASE DATE AND CONFERENCE CALL INFORMATION | Press release | PR Newswire | +0.84% | -3.40% | |
| Access Development Partners with GlidePathCX to Expand Travel Rewards for Airport Loyalty Programs | Press release | PR Web | -0.31% | -1.22% | |
| SeaWorld Unveils a Coast-to-Coast Live Music Series for 2026 | Press release | PR Newswire | -0.05% | +1.42% | |
| Form 8-K United Parks & Resorts For: Dec 30 | SEC filing · Form 8-K | SEC EDGAR | -0.03% | -1.39% | |
| Busch Gardens Parks Shine Bright with Millions of Lights, New Holiday Entertainment, and Unbeatable Seasonal Savings | Press release | PR Newswire | +0.72% | +0.23% | |
| Form 8-K United Parks & Resorts For: Dec 15 | SEC filing · Form 8-K | SEC EDGAR | +0.22% | +0.20% | |
| Form 8-K/A United Parks & Resorts For: Dec 15 | SEC filing · Form 8-K | SEC EDGAR | +0.22% | +0.20% | |
| SeaWorld Parks Light Up the Season with Dazzling Displays, New Holiday Entertainment, and the Best Savings of the Year | Press release | PR Newswire | +0.72% | +0.23% | |
| Form 10-Q United Parks & Resorts For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.56% | +5.14% | |
| Form 8-K United Parks & Resorts For: Nov 06 | SEC filing · Form 8-K | SEC EDGAR | +2.96% | -2.88% | |
| United Parks & Resorts Inc. Reports Third Quarter and First Nine Months 2025 Results | Press release | PR Newswire | +2.96% | -2.88% | |
| SeaWorld Proudly Salutes America's Bravest This Veterans Day with the All-New Military Silver Pass, Now Available for Active-Duty and Veteran Service Members | Press release | PR Newswire | -0.03% | +0.45% | |
| Form 8-K United Parks & Resorts For: Oct 22 | SEC filing · Form 8-K | SEC EDGAR | +0.92% | -3.34% | |
| Holiday Wonder Returns: Busch Gardens' Award-Winning Christmas Town Shines Brighter Than Ever in 2025 | Press release | PR Newswire | +0.09% | +0.89% | |
| SeaWorld's Christmas Celebration Returns -- Bigger, Brighter, and More Enchanting Than Ever | Press release | PR Newswire | -0.06% | +0.74% | |
| Amtrak Pacific Surfliner and SeaWorld San Diego Launch New Travel and Ticket Discount Partnership | Press release | PR Newswire | +0.19% | -3.57% | |
| UNITED PARKS & RESORTS INC. ANNOUNCES THIRD QUARTER EARNINGS RELEASE DATE AND CONFERENCE CALL INFORMATION | Press release | PR Newswire | -0.09% | +2.81% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PRKS section they belong to.
Where else PRKS is measured.
PRKS earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is United Parks & Resorts Inc.'s median reaction calculated?
Every labeled PRKS news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 502 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 61% of PRKS's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PRKS's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.