Primerica, Inc. (PRI)
PRI moved a median of +0.18% 30 minutes after news, and +0.13% by the close. How PRI actually reacts to news — the realized, point-in-time move the market made, measured across 401 labeled events over the last three years with zero look-ahead.
PRI’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 43% | 396 |
| 30-min | +0.18% | 60% | 401 |
| 60-min | +0.10% | 57% | 401 |
| to close | +0.13% | 56% | 398 |
| Middle 50% of PRI reactions | -0.26% to +0.52% |
|---|---|
| Median reaction (30-min) | +0.18% |
| Measured reactions | 401 |
Half of all Primerica, Inc. news events land between -0.26% and +0.52% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How PRI reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 18 | +0.34% | 61% | +0.53% |
| Analyst downgrades | 22 | +0.24% | 73% | -0.18% |
| Coverage initiations | 10 | -0.27% | 40% | +0.61% |
| Rating reiterations | 43 | +0.03% | 51% | +0.04% |
| Price-target raises | 23 | +0.04% | 61% | -0.05% |
| Price-target cuts | 10 | -0.13% | 40% | +0.02% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how PRI ranks against every other measured name →
That’s how PRI usually reacts — get an email when it moves on news →Email me when PRI moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PRI's baseline. Nothing else.
Recent PRI events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| National Survey: Growing Number of Payment Options Could Make It More Challenging for Middle-Income Families to See Full Financial Picture | Press release | Business Wire | +0.25% | +0.94% | |
| Primerica Schedules Third Quarter 2026 Financial Results Webcast | Press release | Business Wire | +0.48% | -0.00% | |
| PRIMERICA HOUSEHOLD BUDGET INDEX™ (HBI™): Middle-Income Americans See Modest Improvement in Purchasing Power in August | Press release | Business Wire | +0.09% | -1.16% | |
| PRIMERICA HOUSEHOLD BUDGET INDEX™ (HBI™): Purchasing Power for Middle-Income Americans Up Slightly in July | Press release | Business Wire | +0.39% | -1.45% | |
| Form 10-Q Primerica, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.13% | +1.67% | |
| Form 8-K Primerica, Inc. For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | +1.28% | +1.06% | |
| Primerica Reports Second Quarter 2026 Results | Press release | Business Wire | +1.28% | +1.06% | |
| PRIMERICA HOUSEHOLD BUDGET INDEX™ (HBI™): Purchasing Power for Middle-Income Americans Saw Modest Gains in June as Gas Prices Fell | Press release | Business Wire | +0.06% | -0.86% | |
| National Survey: Middle-Income Americans Are Adjusting, Not Giving up, as Rising Costs Reshape Household Budgets | Press release | Business Wire | -0.28% | +0.37% | |
| Primerica Schedules Second Quarter 2026 Financial Results Webcast | Press release | Business Wire | +0.04% | +1.92% | |
| PRIMERICA HOUSEHOLD BUDGET INDEX™ (HBI™): Gas Prices Continued to Weigh on Purchasing Power of Middle-Income Families in May | Press release | Business Wire | -0.19% | -0.91% | |
| Survey Reveals 85% of Canadians Trust Professional Financial Advice Over Social Media “Finfluencers” | Press release | Business Wire | -0.11% | -0.37% | |
| Form 8-K Primerica, Inc. For: Jun 02 | SEC filing · Form 8-K | SEC EDGAR | +0.74% | -1.03% | |
| PRIMERICA HOUSEHOLD BUDGET INDEX™ (HBI™): Rising Gas Prices Limit Purchasing Power of Middle-Income Americans in April | Press release | Business Wire | +0.61% | -0.40% | |
| Form 8-K Primerica, Inc. For: May 21 | SEC filing · Form 8-K | SEC EDGAR | +0.61% | -0.40% | |
| Primerica Concert™ Allocation Series of Funds Risk Rating Changes | Press release | Business Wire | +0.01% | -0.85% | |
| Form 10-Q Primerica, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.28% | -0.97% | |
| Form 8-K Primerica, Inc. For: May 06 | SEC filing · Form 8-K | SEC EDGAR | +3.90% | -0.64% | |
| Primerica Reports First Quarter 2026 Results | Press release | Business Wire | +3.90% | -0.64% | |
| Primerica Household Budget Index™ (HBI™): Purchasing Power for Middle-Income Americans Held Steady in March Despite Continued Financial Pressures | Press release | Business Wire | +0.12% | -0.16% | |
| Primerica Schedules First Quarter 2026 Financial Results Webcast | Press release | Business Wire | +0.34% | -0.37% | |
| National Survey: Middle-Income Americans Reprioritizing Spending as Cost Pressures Persist | Press release | Business Wire | -0.10% | +0.32% | |
| Form ARS Primerica, Inc. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | -0.18% | +0.69% | |
| Form DEF 14A Primerica, Inc. For: May 21 | SEC filing · Form DEF | SEC EDGAR | -0.18% | +0.69% | |
| Form DEFA14A Primerica, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | -0.18% | +0.69% | |
| Primerica Household Budget Index™ Data: Purchasing Power for Middle-Income Americans Remained Flat in February | Press release | Business Wire | -0.39% | +0.32% | |
| Form 10-K Primerica, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.16% | +0.09% | |
| AM Best Affirms Credit Ratings of Primerica, Inc. and Its Subsidiaries | Press release | Business Wire | +0.94% | +0.77% | |
| Form 8-K Primerica, Inc. For: Feb 20 | SEC filing · Form 8-K | SEC EDGAR | +0.21% | +0.40% | |
| Form 8-K Primerica, Inc. For: Feb 11 | SEC filing · Form 8-K | SEC EDGAR | -3.35% | -3.38% | |
| Primerica Reports Fourth Quarter 2025 Results | Press release | Business Wire | -3.35% | -3.38% | |
| National Survey: Middle-Income Families Settling Into a New Reality With Ongoing Cost of Living Pressure | Press release | Business Wire | +0.24% | +0.27% | |
| Form 8-K Primerica, Inc. For: Jan 19 | SEC filing · Form 8-K | SEC EDGAR | +0.77% | +0.53% | |
| Primerica Canada Celebrates 40 Years of Supporting Families with Financial Services | Press release | Business Wire | -0.02% | -1.35% | |
| Primerica Schedules Fourth Quarter 2025 Financial Results Webcast | Press release | Business Wire | +0.00% | -0.60% | |
| Primerica Achieves New Milestones, Kicking Off 2026 With Its Largest Senior Leadership Meeting Ever | Press release | Business Wire | +0.69% | +2.13% | |
| Primerica Household Budget Index™ Data: Purchasing Power for Middle-Income Americans Relatively Unchanged in November | Press release | Business Wire | -0.59% | +0.63% | |
| Primerica Concert™ Allocation Series of Fund Portfolio Adviser Changes | Press release | Business Wire | +0.95% | +0.59% | |
| Primerica Announces $475 Million Share Repurchase Program for 2026 | Press release | Business Wire | -0.41% | -3.36% | |
| Special Report Shows How Middle-Income Families Are Navigating the ‘Inflation Hangover’ | Press release | Business Wire | -0.29% | +1.10% | |
| Form 10-Q Primerica, Inc. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.26% | -0.92% | |
| Form 8-K Primerica, Inc. For: Nov 05 | SEC filing · Form 8-K | SEC EDGAR | -2.03% | -5.16% | |
| Primerica Reports Third Quarter 2025 Results | Press release | Business Wire | -2.03% | -5.16% | |
| Primerica Household Budget Index™ Data: Middle-Income Purchasing Power Held Steady in September | Press release | Business Wire | +0.66% | +0.11% | |
| PFSL Fund Management Ltd. Refiling Interim Management Reports for Fund Performance | Press release | Business Wire | +0.49% | +2.06% | |
| National Survey: Middle-Income Families Adapting to ‘New Normal’ of Higher Costs | Press release | Business Wire | -0.22% | -1.25% | |
| Primerica Schedules Third Quarter 2025 Financial Results Webcast | Press release | Business Wire | -0.20% | -2.69% | |
| Primerica Household Budget Index™ Data: Purchasing Power for Middle-Income Americans Remains Stable in August | Press release | Business Wire | +0.40% | +0.51% | |
| Survey: Majority of Middle-Income Canadians Not Interested in Using AI for Financial Advice | Press release | Business Wire | -0.49% | +0.98% | |
| Primerica Household Budget Index™ Data: Purchasing Power for Middle-Income Families Relatively Unchanged in July | Press release | Business Wire | +0.71% | +1.36% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PRI section they belong to.
Where else PRI is measured.
PRI earnings → · Analyst actions → · SEC filings →
Other Financial Services names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Nomura Holdings Inc ADR American Depositary Shares (NMR) | 403 | -0.06% | 40% |
| Boulder Growth & Income Fund, Inc. (BIF) | 402 | 0.00% | 49% |
| Lakeland Financial Corporation (LKFN) | 399 | +0.01% | 50% |
| NewtekOne, Inc. (NEWT) | 397 | 0.00% | 48% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Financial Services names, measured the same way →
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How the numbers are made.
How is Primerica, Inc.'s median reaction calculated?
Every labeled PRI news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 401 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 60% of PRI's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PRI's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.