PROG Holdings, Inc. (PRG)
PRG moved a median of 0.00% 30 minutes after news, and -0.41% by the close. How PRG actually reacts to news — the realized, point-in-time move the market made, measured across 213 labeled events over the last three years with zero look-ahead.
PRG’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 49% | 213 |
| 30-min | 0.00% | 47% | 213 |
| 60-min | +0.03% | 53% | 213 |
| to close | -0.41% | 46% | 213 |
| Middle 50% of PRG reactions | -0.70% to +0.85% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 213 |
Half of all PROG Holdings, Inc. news events land between -0.70% and +0.85% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How PRG reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 24 | +0.02% | 50% | +0.31% |
| Analyst downgrades | 16 | +0.54% | 56% | -0.34% |
| Coverage initiations | 13 | +0.76% | 85% | -0.47% |
| Rating reiterations | 28 | +0.13% | 57% | -0.29% |
| Price-target raises | 13 | +0.04% | 54% | -0.14% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how PRG ranks against every other measured name →
That’s how PRG usually reacts — get an email when it moves on news →Email me when PRG moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PRG's baseline. Nothing else.
Recent PRG events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| PROG Holdings, Inc. to Release Third Quarter 2026 Financial Results on October 28, 2026 | Press release | Business Wire | +0.03% | -2.32% | |
| Breach Inlet Capital Issues Presentation Highlighting that PROG Holdings is a Misunderstood Transformation with Potential Catalysts | Press release | Business Wire | +0.04% | -0.73% | |
| Form 8-K PROG Holdings, Inc. For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | -0.17% | -4.38% | |
| PROG Holdings, Inc. Declares Dividend | Press release | Business Wire | -0.17% | -4.38% | |
| Form S-8 PROG Holdings, Inc. | SEC filing · Form S-8 | SEC EDGAR | +3.32% | +2.85% | |
| Form 10-Q PROG Holdings, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | -1.04% | |
| Form 8-K PROG Holdings, Inc. For: Jul 29 | SEC filing · Form 8-K | SEC EDGAR | +0.52% | +0.56% | |
| PROG Holdings Reports Second Quarter 2026 Results | Press release | Business Wire | +0.52% | +0.56% | |
| PROG Holdings, Inc. to Release Second Quarter 2026 Financial Results on July 29, 2026 | Press release | Business Wire | -1.05% | -5.40% | |
| Form 11-K PROG Holdings, Inc. For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -1.40% | +7.18% | |
| ACA Group Appoints Trey Loughran as Chief Executive Officer | Press release | Business Wire | -0.07% | +1.40% | |
| Form 8-K PROG Holdings, Inc. For: May 06 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -1.73% | |
| President and CEO Steve Michaels Named Chairman of PROG Holdings, Inc. | Press release | Business Wire | +0.00% | -1.73% | |
| PROG Holdings, Inc. Declares Dividend | Press release | Business Wire | +0.00% | -1.73% | |
| Form 10-Q PROG Holdings, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +5.09% | +8.61% | |
| Form 8-K PROG Holdings, Inc. For: Apr 29 | SEC filing · Form 8-K | SEC EDGAR | +5.09% | +8.61% | |
| PROG Holdings Reports First Quarter 2026 Results | Press release | Business Wire | +5.09% | +8.61% | |
| New PROG Holdings Research Offers Insight into Near- and Below-Prime Consumer Behavior | Press release | Business Wire | -0.84% | -2.27% | |
| Form 8-K/A PROG Holdings, Inc. For: Jan 02 | SEC filing · Form 8-K | SEC EDGAR | +0.20% | +1.33% | |
| PROG Holdings, Inc. to Release First Quarter 2026 Financial Results on April 29, 2026 | Press release | Business Wire | +0.98% | +0.28% | |
| Form DEF 14A PROG Holdings, Inc. For: Dec 31 | SEC filing · Form DEF | SEC EDGAR | +0.00% | -0.63% | |
| PROG Holdings, Inc. Investor Day Recap: Strategic Vision Outlined Including Selective Three-Year CAGR Financial Targets | Press release | Business Wire | -1.09% | -2.36% | |
| Form 8-K PROG Holdings, Inc. For: Mar 10 | SEC filing · Form 8-K | SEC EDGAR | -0.46% | -4.45% | |
| PROG Holdings Updates 2026 Outlook Ahead of Investor Day | Press release | Business Wire | -0.46% | -4.45% | |
| Purchasing Power Successfully Closes $225 Million Asset-Backed Securities Transaction | Press release | Business Wire | +0.09% | +0.24% | |
| Form 8-K PROG Holdings, Inc. For: Feb 25 | SEC filing · Form 8-K | SEC EDGAR | -0.70% | -2.38% | |
| PROG Holdings, Inc. Increases Dividend 7.7% | Press release | Business Wire | +0.25% | -2.46% | |
| Form 10-K PROG Holdings, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -1.40% | +1.18% | |
| Form 8-K PROG Holdings, Inc. For: Feb 18 | SEC filing · Form 8-K | SEC EDGAR | -1.40% | +1.18% | |
| PROG Holdings Reports Fourth Quarter 2025 Results | Press release | Business Wire | -1.40% | +1.18% | |
| KBRA Assigns Preliminary Ratings to Purchasing Power Funding 2026-A, LLC | Press release | Business Wire | +0.03% | -0.68% | |
| PROG Holdings, Inc. to Release Fourth Quarter 2025 Financial Results on February 18, 2026 | Press release | Business Wire | +0.18% | -0.03% | |
| Form 8-K PROG Holdings, Inc. For: Jan 02 | SEC filing · Form 8-K | SEC EDGAR | -0.21% | +2.44% | |
| PROG Holdings Closes Purchasing Power Acquisition | Press release | Business Wire | -0.51% | -0.14% | |
| PROG Holdings, Inc. to Host 2026 Investor Day | Press release | Business Wire | -0.07% | +0.73% | |
| Form 8-K PROG Holdings, Inc. For: Dec 01 | SEC filing · Form 8-K | SEC EDGAR | -4.22% | +1.77% | |
| PROG Holdings to Acquire Purchasing Power | Press release | Business Wire | -4.22% | +1.77% | |
| Form 8-K PROG Holdings, Inc. For: Nov 06 | SEC filing · Form 8-K | SEC EDGAR | -0.34% | -1.44% | |
| PROG Holdings, Inc. Declares Dividend | Press release | Business Wire | -0.34% | -1.44% | |
| Form 10-Q PROG Holdings, Inc. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +4.64% | -3.44% | |
| Form 8-K PROG Holdings, Inc. For: Oct 22 | SEC filing · Form 8-K | SEC EDGAR | +4.64% | -3.44% | |
| PROG Holdings Announces Sale of Vive Credit Card Receivables Portfolio to Atlanticus | Press release | Business Wire | +4.64% | -3.44% | |
| PROG Holdings Reports Third Quarter 2025 Results | Press release | Business Wire | +4.64% | -3.44% | |
| PROG Holdings, Inc. to Release Third Quarter 2025 Financial Results on October 22, 2025 | Press release | Business Wire | +0.45% | -0.47% | |
| Form 8-K PROG Holdings, Inc. For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | +1.02% | +0.06% | |
| PROG Holdings, Inc. Declares Dividend | Press release | Business Wire | -0.82% | -1.60% | |
| Form 10-Q PROG Holdings, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.41% | -3.13% | |
| Form 8-K PROG Holdings, Inc. For: Jul 23 | SEC filing · Form 8-K | SEC EDGAR | -0.41% | -3.13% | |
| PROG Holdings Reports Second Quarter 2025 Results | Press release | Business Wire | -0.41% | -3.13% | |
| PROG Holdings, Inc. to Release Second Quarter 2025 Financial Results on July 23, 2025 | Press release | Business Wire | -0.36% | +0.13% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PRG section they belong to.
Where else PRG is measured.
PRG earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is PROG Holdings, Inc.'s median reaction calculated?
Every labeled PRG news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 213 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 47% of PRG's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PRG's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.