Ticker reaction data · Consumer Cyclical

Playa Hotels & Resorts N.V. - Ordinary Shares (PLYA)

PLYA moved a median of +0.07% 30 minutes after news, and -0.07% by the close. How PLYA actually reacts to news — the realized, point-in-time move the market made, measured across 225 labeled events over the last three years with zero look-ahead.

The quantified answer

PLYA’s median reaction, across the day.

+0.07%
Median 30-min
Typical reaction 30 minutes after any PLYA news
59%
Moved up
Share of PLYA news events that rose at 30 minutes
-0.07%
Median to close
Where PLYA typically settles by the closing bell
PLYA median reaction to newsPLYA median reaction to news across 4 horizons: 5-min +0.04%, 30-min +0.07%, 60-min +0.04%, to close -0.07%.5-min30-min60-minto close5-min: +0.04%30-min: +0.07%60-min: +0.04%to close: -0.07%+0.04%+0.07%+0.04%-0.07%-0.07%0+0.07%
Median move vs. the price at the news timestamp, each horizon on its own sample — the counts are in the table below.
PLYA median reaction to news, by horizon. Each rung is measured on the events that traded at that horizon.
HorizonMedian% positiveEvents
5-min+0.04%57%206
30-min+0.07%59%206
60-min+0.04%60%206
to close-0.07%41%206
Where PLYA reactions landvs 225 measured PLYA reactions
PLYAMiddle 50% · -0.08% to +0.54%Zero: 0.00%Median: +0.07%Median +0.07%-1.00%0+1.00%
Middle 50% of PLYA reactions-0.08% to +0.54%
Median reaction (30-min)+0.07%
Measured reactions225
Point-in-time · zero look-ahead

Half of all Playa Hotels & Resorts N.V. - Ordinary Shares news events land between -0.08% and +0.54% at 30 minutes.

Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.

By event type

How PLYA reacts, by analyst action.

EventEventsMedian 30-min% positiveMedian to close
Analyst downgrades11+0.27%73%+0.53%
Rating reiterations17-0.06%47%-0.18%

Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how PLYA ranks against every other measured name →

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Latest news

Recent PLYA events, each with its measured reaction.

DateHeadlineEventSource5-minTo close
Form 15-12G Playa Hotels & ResortsSEC filing · Form 15-12GSEC EDGAR——
Form 8-K Playa Hotels & Resorts For: Jun 11SEC filing · Form 8-KSEC EDGAR——
Form 25 Playa Hotels & ResortsSEC filing · Form 25SEC EDGAR——
Form EFFECT Playa Hotels & ResortsSEC filing · Form EFFECTSEC EDGAR——
Form POS AM Playa Hotels & ResortsSEC filing · Form POSSEC EDGAR+0.07%-0.07%
Form POSASR Playa Hotels & ResortsSEC filing · Form POSASRSEC EDGAR+0.07%-0.07%
Form 8-K Playa Hotels & Resorts For: Jun 06SEC filing · Form 8-KSEC EDGAR+0.04%-0.07%
Playa Hotels & Resorts N.V. Announces Mexican Antitrust Approval of Pending Sale to Hyatt and Intent to Voluntarily Delist from the Nasdaq Subject to and Conditioned Upon the Expiration of the Tender Offer and Acquisition of Ordinary Shares by HyattPress releasePR Newswire+0.04%-0.07%
Form PRE 14A Playa Hotels & Resorts For: Dec 31SEC filing · Form PRESEC EDGAR+0.00%+0.00%
Form 8-K Playa Hotels & Resorts For: May 16SEC filing · Form 8-KSEC EDGAR+0.07%+0.07%
Form 10-Q Playa Hotels & Resorts For: Mar 31SEC filing · Form 10-QSEC EDGAR+0.00%-0.07%
Form 8-K Playa Hotels & Resorts For: May 05SEC filing · Form 8-KSEC EDGAR+0.00%-0.07%
Playa Hotels & Resorts N.V. Reports First Quarter 2025 ResultsPress releasePR Newswire+0.00%-0.07%
Playa Hotels & Resorts N.V. Announces Date for First Quarter 2025 Earnings ReleasePress releasePR Newswire+0.04%-0.15%
Form 8-K Playa Hotels & Resorts For: Apr 17SEC filing · Form 8-KSEC EDGAR+0.04%-0.15%
Form DEFA14A Playa Hotels & ResortsSEC filing · Form DEFA14ASEC EDGAR-0.07%+0.00%
Playa Hotels & Resorts Unveils Stunning Multimillion-Dollar Renovations at Hyatt Ziva Puerto VallartaPress releasePR Newswire+0.41%+0.38%
Form DEFM14A Playa Hotels & ResortsSEC filing · Form DEFM14ASEC EDGAR+0.07%+0.07%
Playa Hotels & Resorts Celebrates the Grand Opening of Wyndham Alltra Punta CanaPress releasePR Newswire+0.00%-0.15%
Form PREM14A Playa Hotels & Resorts For: Mar 03SEC filing · Form PREM14ASEC EDGAR-0.15%-0.15%
PLYA Stock Alert: Halper Sadeh LLC Is Investigating Whether the Sale of Playa Hotels & Resorts N.V. Is Fair to ShareholdersPress releaseBusiness Wire+0.00%-0.04%
BRODSKY & SMITH SHAREHOLDER UPDATE: Notifying Investors of the Following Investigations: Global Blue Group Holding AG (NYSE - GB), Playa Hotels & Resorts N.V. (Nasdaq - PLYA), Triumph Group, Inc. (NYSE – TGI), AeroVironment, Inc. (Nasdaq – AVAV)Press releaseGlobeNewswire+0.00%-0.23%
Form DEFA14A Playa Hotels & ResortsSEC filing · Form DEFA14ASEC EDGAR+0.00%-0.23%
Form 10-K Playa Hotels & Resorts For: Dec 31SEC filing · Form 10-KSEC EDGAR+0.23%+0.23%
Form 8-K Playa Hotels & Resorts For: Feb 25SEC filing · Form 8-KSEC EDGAR+0.23%+0.23%
Playa Hotels & Resorts N.V. Reports Fourth Quarter and Full Year 2024 ResultsPress releasePR Newswire+0.23%+0.23%
Form DEFA14A Playa Hotels & ResortsSEC filing · Form DEFA14ASEC EDGAR+0.00%-0.07%
BRODSKY & SMITH SHAREHOLDER UPDATE: Notifying Investors of the Following Investigations: Playa Hotels & Resorts N.V. (Nasdaq - PLYA), Altus Power, Inc. (NYSE - AMPS), Triumph Group, Inc. (NYSE – TGI), AeroVironment, Inc. (Nasdaq – AVAV)Press releaseGlobeNewswire+0.08%+0.53%
Form 8-K Playa Hotels & Resorts For: Feb 09SEC filing · Form 8-KSEC EDGAR-0.04%-0.15%
Form DEFA14A Playa Hotels & ResortsSEC filing · Form DEFA14ASEC EDGAR-0.04%-0.15%
Playa Hotels & Resorts N.V. to be Acquired by Hyatt in All-Cash TransactionPress releasePR Newswire-0.04%-0.15%
PLYA Stock Alert: Halper Sadeh LLC Is Investigating Whether the Sale of Playa Hotels & Resorts N.V. Is Fair to ShareholdersPress releaseBusiness Wire-0.04%-0.15%
Playa Hotels & Resorts N.V. Confirms Extension of Exclusivity Period With Hyatt Hotels CorporationPress releasePR Newswire-0.16%+3.10%
Paraiso de la Bonita in Riviera Maya Becomes the Third All-Inclusive Resort for The Luxury CollectionPress releasePR Newswire-0.28%-0.48%
Playa Hotels & Resorts N.V. Announces Dates for Fourth Quarter 2024 Earnings Release and Conference CallPress releasePR Newswire+0.74%+0.91%
Playa Hotels & Resorts N.V. Announces the Sale of Jewel Paradise CovePress releasePR Newswire+0.29%+2.18%
Playa Hotels & Resorts N.V. Confirms Exclusive Discussions With Hyatt Hotels Corporation Regarding Potential Strategic OptionsPress releasePR Newswire-0.68%+4.31%
PLAYA HOTELS & RESORTS NOW TAKING BOOKINGS FOR NEWLY TRANSFORMED WYNDHAM ALLTRA PUNTA CANAPress releasePR Newswire+0.59%-0.29%
Form 10-Q Playa Hotels & Resorts For: Sep 30SEC filing · Form 10-QSEC EDGAR+0.00%+6.96%
Form 8-K Playa Hotels & Resorts For: Nov 06SEC filing · Form 8-KSEC EDGAR+0.00%+6.96%
Playa Hotels & Resorts N.V. Reports Third Quarter 2024 ResultsPress releasePR Newswire+0.00%+6.96%
Sunset World Group Fine-Tunes Final Details to Present Kimpton Tres Ríos in 2025Press releasePR Web+0.11%-0.57%
Playa Hotels & Resorts N.V. Announces Dates for Third Quarter 2024 Earnings Release and Conference CallPress releasePR Newswire+0.13%+1.02%
Form 8-K Playa Hotels & Resorts For: Sep 25SEC filing · Form 8-KSEC EDGAR-0.64%-0.51%
Playa Hotels & Resorts N.V. Completes the Sale of Jewel Palm BeachPress releasePR Newswire-0.50%-2.62%
PLAYA HOTELS & RESORTS SET TO DEBUT KIMPTON TRES RIOS, THE BRAND'S FIRST EVER ALL-INCLUSIVE RESORT IN MEXICOPress releasePR Newswire-0.50%-2.62%
Playa Hotels & Resorts N.V. Announces the Sale of Jewel Palm BeachPress releasePR Newswire+0.19%-0.26%
Form 10-Q Playa Hotels & Resorts For: Jun 30SEC filing · Form 10-QSEC EDGAR-6.98%-0.79%
Form 8-K Playa Hotels & Resorts For: Aug 05SEC filing · Form 8-KSEC EDGAR-6.98%-0.79%
Playa Hotels & Resorts N.V. Reports Second Quarter 2024 ResultsPress releasePR Newswire-6.98%-0.79%

Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PLYA section they belong to.

Keep exploring

Where else PLYA is measured.

PLYA earnings → · Analyst actions → · SEC filings →

Other Consumer Cyclical names, measured the same way

Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.

All Consumer Cyclical names, measured the same way →

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Method

How the numbers are made.

How is Playa Hotels & Resorts N.V. - Ordinary Shares's median reaction calculated?

Every labeled PLYA news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 225 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.

What counts as a positive reaction?

Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 59% of PLYA's measured events are up at 30 minutes; the rest close the window flat or negative.

How often is this page updated?

The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.

Does PLYA's past reaction predict its next one?

No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.

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26M+ news records, 2006–2026 Operating since 2012 Point-in-time, zero look-ahead Peer-reviewable methodology (SSRN) ↗