Douglas Dynamics, Inc. (PLOW)
PLOW moved a median of -0.11% 30 minutes after news, and -0.53% by the close. How PLOW actually reacts to news — the realized, point-in-time move the market made, measured across 175 labeled events over the last three years with zero look-ahead.
PLOW’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 33% | 172 |
| 30-min | -0.11% | 41% | 175 |
| 60-min | -0.14% | 46% | 175 |
| to close | -0.53% | 43% | 175 |
| Middle 50% of PLOW reactions | -0.73% to +0.54% |
|---|---|
| Median reaction (30-min) | -0.11% |
| Measured reactions | 175 |
Half of all Douglas Dynamics, Inc. news events land between -0.73% and +0.54% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How PLOW reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 14 | -0.19% | 29% | -0.19% |
| Analyst downgrades | 17 | -0.13% | 35% | -0.77% |
| Rating reiterations | 17 | -0.04% | 35% | -0.04% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how PLOW ranks against every other measured name →
That’s how PLOW usually reacts — get an email when it moves on news →Email me when PLOW moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PLOW's baseline. Nothing else.
Recent PLOW events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Douglas Dynamics Declares Quarterly Cash Dividend | Press release | GlobeNewswire | +0.00% | +2.42% | |
| Douglas Dynamics Reports Record Second Quarter 2026 Results | Press release | GlobeNewswire | -0.97% | +5.05% | |
| Form 10-Q DOUGLAS DYNAMICS, INC For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +3.25% | +6.06% | |
| Form 8-K DOUGLAS DYNAMICS, INC For: Aug 03 | SEC filing · Form 8-K | SEC EDGAR | -0.97% | +5.05% | |
| Douglas Dynamics Announces Second Quarter 2026 Earnings Release and Conference Call | Press release | GlobeNewswire | -0.03% | -3.14% | |
| Form 11-K DOUGLAS DYNAMICS, INC For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +1.77% | +0.52% | |
| Douglas Dynamics Declares Quarterly Cash Dividend | Press release | GlobeNewswire | -0.31% | -0.65% | |
| Form SD DOUGLAS DYNAMICS, INC | SEC filing · Form SD | SEC EDGAR | +0.18% | -0.61% | |
| Form 10-Q DOUGLAS DYNAMICS, INC For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.29% | -11.31% | |
| Form 8-K DOUGLAS DYNAMICS, INC For: May 04 | SEC filing · Form 8-K | SEC EDGAR | -0.31% | +4.66% | |
| Douglas Dynamics Reports Record First Quarter 2026 Results | Press release | GlobeNewswire | -0.31% | +4.66% | |
| Form 8-K DOUGLAS DYNAMICS, INC For: Apr 29 | SEC filing · Form 8-K | SEC EDGAR | — | +1.03% | |
| Douglas Dynamics Announces First Quarter 2026 Earnings Release and Conference Call | Press release | GlobeNewswire | +0.00% | -0.85% | |
| Form DEFR14A DOUGLAS DYNAMICS, INC | SEC filing · Form DEFR14A | SEC EDGAR | +0.21% | +0.19% | |
| Form ARS DOUGLAS DYNAMICS, INC For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | -1.31% | -1.53% | |
| Form DEF 14A DOUGLAS DYNAMICS, INC For: Apr 29 | SEC filing · Form DEF | SEC EDGAR | -1.31% | -1.53% | |
| Form PRE 14A DOUGLAS DYNAMICS, INC For: Apr 29 | SEC filing · Form PRE | SEC EDGAR | -1.30% | -1.46% | |
| Form 10-K DOUGLAS DYNAMICS, INC For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +2.89% | +2.49% | |
| Form 8-K DOUGLAS DYNAMICS, INC For: Feb 23 | SEC filing · Form 8-K | SEC EDGAR | -1.43% | -0.72% | |
| Douglas Dynamics Reports Strong Fourth Quarter And Full Year 2025 Results | Press release | GlobeNewswire | -1.43% | -0.72% | |
| Douglas Dynamics Announces Fourth Quarter and Full Year 2025 Earnings Release and Conference Call | Press release | GlobeNewswire | +1.16% | +0.87% | |
| Douglas Dynamics Declares Quarterly Cash Dividend | Press release | GlobeNewswire | +0.00% | -0.66% | |
| Form 10-Q DOUGLAS DYNAMICS, INC For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.07% | +4.74% | |
| Form 8-K DOUGLAS DYNAMICS, INC For: Nov 03 | SEC filing · Form 8-K | SEC EDGAR | -2.60% | +0.14% | |
| Form S-3ASR DOUGLAS DYNAMICS, INC | SEC filing · Form S-3ASR | SEC EDGAR | -0.07% | +4.74% | |
| Douglas Dynamics Acquires the Assets of Venco Venturo Industries LLC | Press release | GlobeNewswire | -2.60% | +0.14% | |
| Douglas Dynamics Reports Third Quarter 2025 Results | Press release | GlobeNewswire | -2.60% | +0.14% | |
| Form 8-K DOUGLAS DYNAMICS, INC For: Oct 28 | SEC filing · Form 8-K | SEC EDGAR | -0.86% | -1.79% | |
| Douglas Dynamics Announces Changes to its Board of Directors | Press release | GlobeNewswire | +0.00% | +0.03% | |
| Douglas Dynamics Announces Third Quarter 2025 Earnings Release and Conference Call | Press release | GlobeNewswire | +0.00% | +1.43% | |
| Douglas Dynamics Declares Quarterly Cash Dividend | Press release | GlobeNewswire | +0.51% | -0.56% | |
| Form 10-Q DOUGLAS DYNAMICS, INC For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.14% | +6.11% | |
| Form 8-K DOUGLAS DYNAMICS, INC For: Aug 04 | SEC filing · Form 8-K | SEC EDGAR | +1.03% | -0.93% | |
| Douglas Dynamics Reports Second Quarter 2025 Results | Press release | GlobeNewswire | +1.03% | -0.93% | |
| Douglas Dynamics Announces Second Quarter 2025 Earnings Release and Conference Call | Press release | GlobeNewswire | -0.74% | +0.14% | |
| Form 11-K DOUGLAS DYNAMICS, INC For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.49% | +0.00% | |
| Douglas Dynamics Declares Quarterly Cash Dividend | Press release | GlobeNewswire | +0.00% | -0.68% | |
| Form SD DOUGLAS DYNAMICS, INC | SEC filing · Form SD | SEC EDGAR | +0.27% | -1.40% | |
| Douglas Dynamics Celebrates 15-Year Anniversary Listed on the New York Stock Exchange | Press release | GlobeNewswire | +0.38% | +1.38% | |
| Form 10-Q DOUGLAS DYNAMICS, INC For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.35% | -0.08% | |
| Form 8-K DOUGLAS DYNAMICS, INC For: May 05 | SEC filing · Form 8-K | SEC EDGAR | -1.53% | -4.89% | |
| Douglas Dynamics Reports First Quarter 2025 Results | Press release | GlobeNewswire | -1.53% | -4.89% | |
| Form 8-K DOUGLAS DYNAMICS, INC For: Apr 29 | SEC filing · Form 8-K | SEC EDGAR | +0.74% | +1.53% | |
| Douglas Dynamics Announces Board Leadership Transition | Press release | GlobeNewswire | -0.59% | +0.13% | |
| Douglas Dynamics Announces First Quarter 2025 Earnings Release and Conference Call | Press release | GlobeNewswire | +0.00% | -2.20% | |
| Form 8-K DOUGLAS DYNAMICS, INC For: Mar 26 | SEC filing · Form 8-K | SEC EDGAR | -0.15% | +0.39% | |
| Form ARS DOUGLAS DYNAMICS, INC For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.80% | -0.04% | |
| Form DEF 14A DOUGLAS DYNAMICS, INC For: Apr 29 | SEC filing · Form DEF | SEC EDGAR | +0.80% | -0.04% | |
| Douglas Dynamics Announces Mark Van Genderen as President & CEO | Press release | GlobeNewswire | -0.96% | -3.23% | |
| Form 8-K DOUGLAS DYNAMICS, INC For: Feb 28 | SEC filing · Form 8-K | SEC EDGAR | -0.96% | -3.23% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PLOW section they belong to.
Where else PLOW is measured.
PLOW earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Melco Resorts & Entertainment Limited - American Depositary Shares (MLCO) | 177 | +0.41% | 62% |
| Miller Industries, Inc. (MLR) | 175 | +0.11% | 55% |
| Red Rock Resorts, Inc. - Class A (RRR) | 175 | -0.19% | 42% |
| Liberty Media Corporation - Series A Liberty Braves (BATRA) | 174 | +0.07% | 53% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
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Every name we’ve measured, in one place.
How the numbers are made.
How is Douglas Dynamics, Inc.'s median reaction calculated?
Every labeled PLOW news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 175 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 41% of PLOW's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PLOW's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.