Playboy, Inc. (PLBY)
PLBY moved a median of 0.00% 30 minutes after news, and -0.59% by the close. How PLBY actually reacts to news — the realized, point-in-time move the market made, measured across 309 labeled events over the last three years with zero look-ahead.
PLBY’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 44% | 307 |
| 30-min | 0.00% | 51% | 307 |
| 60-min | 0.00% | 46% | 307 |
| to close | -0.59% | 38% | 305 |
| Middle 50% of PLBY reactions | -1.67% to +2.34% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 309 |
Half of all Playboy, Inc. news events land between -1.67% and +2.34% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when PLBY moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PLBY's baseline. Nothing else.
Recent PLBY events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Playboy Appoints Two Senior Leaders to Drive the Brand’s Next Phase of Growth | Press release | Business Wire | +0.00% | -0.48% | |
| Form 8-K/A Playboy, Inc. For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | +0.84% | -0.84% | |
| Playboy to Host Second Quarter 2026 Earnings Call on August 10, 2026 at 5:00 p.m. Eastern Time | Press release | GlobeNewswire | +2.82% | +0.00% | |
| Playboy Expands Leadership Team to Drive the Next Phase of Global Licensing and Brand Growth | Press release | Business Wire | +0.00% | +1.20% | |
| Playboy Joins Small-Cap Russell 2000® Index and Broad-Market Russell 3000® Index | Press release | GlobeNewswire | +0.00% | -2.94% | |
| Form S-8 Playboy, Inc. | SEC filing · Form S-8 | SEC EDGAR | +2.26% | +1.50% | |
| Form 8-K Playboy, Inc. For: Jun 18 | SEC filing · Form 8-K | SEC EDGAR | +3.95% | -2.63% | |
| Playboy to Repurchase 16.6 Million Shares at 28% Discount to Market Value | Press release | GlobeNewswire | +3.95% | -2.63% | |
| Form 8-K Playboy, Inc. For: Jun 16 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -5.92% | |
| Playboy to Present at Planet MicroCap Las Vegas 2026 | Press release | GlobeNewswire | +0.36% | +4.32% | |
| Form 8-K Playboy, Inc. For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | +0.37% | -1.49% | |
| Playboy Welcomes Jennifer Cabalquinto to its Board of Directors | Press release | GlobeNewswire | +0.37% | -1.49% | |
| Form SD Playboy, Inc. | SEC filing · Form SD | SEC EDGAR | -2.61% | +0.72% | |
| Form 8-K Playboy, Inc. For: May 14 | SEC filing · Form 8-K | SEC EDGAR | -1.19% | -6.72% | |
| Form 10-Q Playboy, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -7.87% | -9.09% | |
| Form 8-K Playboy, Inc. For: May 11 | SEC filing · Form 8-K | SEC EDGAR | -7.87% | -9.09% | |
| Playboy Reports First Quarter 2026 Financial Results | Press release | GlobeNewswire | -7.87% | -9.09% | |
| Form ARS Playboy, Inc. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.30% | +1.79% | |
| Form DEF 14A Playboy, Inc. For: Jun 16 | SEC filing · Form DEF | SEC EDGAR | +0.30% | +1.79% | |
| Form DEFA14A Playboy, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +0.30% | +1.79% | |
| Playboy to Host First Quarter 2026 Earnings Call on May 11, 2026 at 5:00 p.m. Eastern Time | Press release | GlobeNewswire | +0.00% | -0.57% | |
| Form 8-K Playboy, Inc. For: Apr 10 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +1.26% | |
| Form 8-K Playboy, Inc. For: Mar 26 | SEC filing · Form 8-K | SEC EDGAR | +0.33% | -3.25% | |
| Form 8-K Playboy, Inc. For: Mar 20 | SEC filing · Form 8-K | SEC EDGAR | -0.28% | -3.37% | |
| Form 8-K Playboy, Inc. For: Mar 23 | SEC filing · Form 8-K | SEC EDGAR | -0.28% | -3.37% | |
| Playboy Closes China Licensing Joint Venture Deal with United Trademark Group | Press release | GlobeNewswire | — | — | |
| Form S-8 Playboy, Inc. | SEC filing · Form S-8 | SEC EDGAR | -0.27% | -2.19% | |
| Form 10-K Playboy, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -10.80% | -12.06% | |
| Form 8-K Playboy, Inc. For: Mar 16 | SEC filing · Form 8-K | SEC EDGAR | -10.80% | -12.06% | |
| Playboy Reports Fourth Quarter and Full Year 2025 Financial Results | Press release | GlobeNewswire | -10.80% | -12.06% | |
| Playboy to Host Fourth Quarter and Full Year 2025 Earnings Call on March 16, 2026 at 5:00 p.m. Eastern Time | Press release | GlobeNewswire | -0.81% | -1.08% | |
| Playboy Appoints David Miller as President, Media & Brand | Press release | GlobeNewswire | -0.28% | -7.04% | |
| Form 8-K Playboy, Inc. For: Feb 22 | SEC filing · Form 8-K | SEC EDGAR | -0.22% | -3.02% | |
| Form 8-K Playboy, Inc. For: Feb 24 | SEC filing · Form 8-K | SEC EDGAR | -0.22% | -3.02% | |
| Playboy Reports Preliminary Fourth Quarter 2025 Financial Results | Press release | GlobeNewswire | -0.22% | -3.02% | |
| Playboy Engages MZ Group to Lead Strategic Investor Relations and Shareholder Communications Program | Press release | GlobeNewswire | -4.36% | -16.00% | |
| Form 8-K Playboy, Inc. For: Feb 09 | SEC filing · Form 8-K | SEC EDGAR | +2.60% | +18.09% | |
| Playboy Signs $122 Million Deal with United Trademark Group to Accelerate the Growth of its China Business | Press release | GlobeNewswire | +4.69% | +10.42% | |
| Form 8-K Playboy, Inc. For: Dec 15 | SEC filing · Form 8-K | SEC EDGAR | +2.70% | -7.03% | |
| Form 8-K Playboy, Inc. For: Nov 20 | SEC filing · Form 8-K | SEC EDGAR | +2.15% | +1.23% | |
| Form 10-Q Playboy, Inc. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +3.74% | — | |
| Form 8-K Playboy, Inc. For: Nov 12 | SEC filing · Form 8-K | SEC EDGAR | +3.74% | — | |
| Playboy Reports Third Quarter 2025 Financial Results | Press release | GlobeNewswire | +3.74% | — | |
| Playboy and Hefner Capital Announce Creative Partnership to Produce Feature Film DEAD AFTER DARK | Press release | GlobeNewswire | -1.12% | -3.73% | |
| PLAYBOY Announces Winter Issue Featuring Rare Vintage Images of Jane Birkin, 12 New Playmates, Kid Cudi, Sharon Stone and More, on Stands November 11, 2025 | Press release | GlobeNewswire | +0.77% | +4.62% | |
| Playboy to Report Third Quarter 2025 Financial Results on November 12, 2025 | Press release | GlobeNewswire | -1.51% | +0.00% | |
| Playboy to Participate in Planet MicroCap Showcase Toronto 2025 Conference | Press release | GlobeNewswire | +0.81% | +0.00% | |
| Playboy Announces Fan Voting is Now Live for The Great Playmate Search | Press release | PR Newswire | +0.01% | -3.28% | |
| Playboy Adds Visionary Photographer Alana O'Herlihy to Judging Panel for "The Great Playmate Search" | Press release | PR Newswire | +0.57% | +1.31% | |
| Form 8-K Playboy, Inc. For: Sep 05 | SEC filing · Form 8-K | SEC EDGAR | +1.68% | -5.06% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PLBY section they belong to.
Where else PLBY is measured.
PLBY earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is Playboy, Inc.'s median reaction calculated?
Every labeled PLBY news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 309 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 51% of PLBY's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PLBY's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.