Principal Financial Group Inc (PFG)
PFG moved a median of +0.11% 30 minutes after news, and -0.03% by the close. How PFG actually reacts to news — the realized, point-in-time move the market made, measured across 631 labeled events over the last three years with zero look-ahead.
PFG’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.02% | 52% | 630 |
| 30-min | +0.11% | 63% | 631 |
| 60-min | +0.26% | 63% | 631 |
| to close | -0.03% | 49% | 626 |
| Middle 50% of PFG reactions | -0.16% to +0.41% |
|---|---|
| Median reaction (30-min) | +0.11% |
| Measured reactions | 631 |
Half of all Principal Financial Group Inc news events land between -0.16% and +0.41% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How PFG reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 27 | +0.51% | 56% | -0.18% |
| Analyst downgrades | 12 | -0.23% | 33% | -0.65% |
| Rating reiterations | 112 | +0.06% | 55% | +0.01% |
| Price-target raises | 52 | +0.04% | 52% | +0.07% |
| Price-target cuts | 23 | +0.01% | 52% | +0.04% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how PFG ranks against every other measured name →
That’s how PFG usually reacts — get an email when it moves on news →Email me when PFG moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PFG's baseline. Nothing else.
Recent PFG events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Principal® to Announce Third Quarter 2026 Financial Results | Press release | Business Wire | -0.03% | +0.36% | |
| Principal Asset Management® and Longevity Partners Launch REsponsible Asset Solutions to Scale Real Estate Decarbonization Strategies | Press release | Business Wire | +0.90% | +1.23% | |
| Form 8-K PRINCIPAL FINANCIAL GROU For: Sep 09 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +0.63% | |
| Constitution Capital Launches Horizon CIT with over $50 Million in Initial Assets, Expanding Private Equity Access for Defined Contribution Plans | Press release | Business Wire | +0.07% | -0.91% | |
| Principal® Completes Acquisition of Beam Benefits | Press release | Business Wire | +0.07% | -0.91% | |
| Principal® Expands Featured Partner Program to Support Private Market Access in Retirement Plans | Press release | Business Wire | +0.23% | +0.51% | |
| Financial Uncertainty Pushes Workers to Delay Retirement, Principal® Research Finds | Press release | Business Wire | -0.01% | +0.65% | |
| Form 13F-HR PRINCIPAL FINANCIAL GROU For: Jun 30 | SEC filing · Form 13F-HR | SEC EDGAR | +0.17% | -0.99% | |
| Form 10-Q PRINCIPAL FINANCIAL GROU For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.10% | -0.98% | |
| Principal® Recognized as a World’s Top Disability Inclusive Business | Press release | Business Wire | +0.00% | -0.37% | |
| Form 8-K PRINCIPAL FINANCIAL GROU For: Jul 27 | SEC filing · Form 8-K | SEC EDGAR | -0.15% | +2.85% | |
| Principal Financial Group Announces Second Quarter 2026 Results | Press release | Business Wire | -0.15% | +2.85% | |
| Form 8-K PRINCIPAL FINANCIAL GROU For: Jul 20 | SEC filing · Form 8-K | SEC EDGAR | -1.29% | -1.57% | |
| Principal® Expands Custody Solutions Program for Regional and Community Banks | Press release | Business Wire | -0.21% | -2.02% | |
| Principal® to Acquire Employee Benefits Company Beam Benefits | Press release | Business Wire | -0.21% | -2.02% | |
| Nuveen, TIAA and Principal® Expand Access to Guaranteed Lifetime Income, Marking the Milestone with Bobby Bonilla on His Annual Payday | Press release | PR Newswire | +0.23% | +1.28% | |
| Principal to Announce Second Quarter 2026 Financial Results | Press release | Business Wire | +0.23% | +1.28% | |
| Principal® Broadens Retirement Income Offering with New Options | Press release | Business Wire | -0.52% | -0.54% | |
| Form 11-K PRINCIPAL FINANCIAL GROU For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.36% | -1.98% | |
| Principal Asset Management® Launches Fixed Income ETF Suite | Press release | Business Wire | +0.19% | -0.81% | |
| Form 8-K PRINCIPAL FINANCIAL GROU For: May 27 | SEC filing · Form 8-K | SEC EDGAR | +0.77% | +0.84% | |
| Form 8-K PRINCIPAL FINANCIAL GROU For: May 20 | SEC filing · Form 8-K | SEC EDGAR | -0.61% | +1.08% | |
| Principal® Announces New Integration With Employee Navigator to Streamline Enrollment Experience | Press release | Business Wire | +0.16% | -1.35% | |
| Macroeconomic Realities Reshape U.S. Business Outlooks | Press release | Business Wire | +0.76% | -0.10% | |
| Form 13F-HR PRINCIPAL FINANCIAL GROU For: Mar 31 | SEC filing · Form 13F-HR | SEC EDGAR | -0.03% | -0.06% | |
| Form 10-Q PRINCIPAL FINANCIAL GROU For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.12% | +0.41% | |
| AM Best Affirms Credit Ratings of Principal Financial Group, Inc. and Its Subsidiaries | Press release | Business Wire | +0.13% | +0.07% | |
| Principal Financial Group Names Tim Brown as New General Counsel | Press release | Business Wire | +0.26% | -0.63% | |
| Form 8-K PRINCIPAL FINANCIAL GROU For: Apr 23 | SEC filing · Form 8-K | SEC EDGAR | -0.29% | -1.49% | |
| Principal Financial Group Announces First Quarter 2026 Results | Press release | Business Wire | -0.29% | -1.49% | |
| Form 8-K PRINCIPAL FINANCIAL GROU For: Apr 20 | SEC filing · Form 8-K | SEC EDGAR | +1.14% | +0.66% | |
| Form DEF 14A PRINCIPAL FINANCIAL GROU For: May 19 | SEC filing · Form DEF | SEC EDGAR | -0.21% | +0.90% | |
| Form DEFA14A PRINCIPAL FINANCIAL GROU | SEC filing · Form DEFA14A | SEC EDGAR | -0.21% | +0.90% | |
| Principal to Announce First Quarter 2026 Financial Results | Press release | Business Wire | +0.02% | -0.28% | |
| Principal® Named One of the 2026 World’s Most Ethical Companies® by Ethisphere | Press release | Business Wire | -0.46% | -1.26% | |
| U.S. Businesses Signal Growth in Early 2026 | Press release | Business Wire | +0.25% | +0.83% | |
| Principal® Expands Dental and Group Benefits Presence in Alabama | Press release | Business Wire | -0.16% | +0.62% | |
| Form S-3ASR PRINCIPAL FINANCIAL GROU | SEC filing · Form S-3ASR | SEC EDGAR | +1.26% | +2.64% | |
| Form 10-K PRINCIPAL FINANCIAL GROU For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.28% | -0.32% | |
| Form 8-K PRINCIPAL FINANCIAL GROU For: Feb 09 | SEC filing · Form 8-K | SEC EDGAR | -1.06% | -0.89% | |
| Principal Financial Group Announces Full Year and Fourth Quarter 2025 Results as Well as 2026 Outlook | Press release | Business Wire | -1.06% | -0.89% | |
| Form 13F-HR PRINCIPAL FINANCIAL GROU For: Dec 31 | SEC filing · Form 13F-HR | SEC EDGAR | +0.06% | -0.74% | |
| Form 8-K PRINCIPAL FINANCIAL GROU For: Jan 22 | SEC filing · Form 8-K | SEC EDGAR | +0.34% | -0.29% | |
| Deanna Strable to Speak at 2026 Bank of America Financial Services Conference | Press release | Business Wire | +0.24% | -1.29% | |
| Principal Financial Group to Hold Combined Earnings and Outlook Call | Press release | Business Wire | -0.50% | +1.26% | |
| Principal® Recognized as Best Place to Work in Money Management by Pensions & Investments for 14th Consecutive Year | Press release | Business Wire | +0.65% | +1.39% | |
| U.S. Businesses Lean on Talent and Tech to Power Growth Amid Rising Costs | Press release | Business Wire | +0.39% | +1.03% | |
| Principal Asset Management® Real Estate Strategies Earn Top GRESB Ratings for 10th Consecutive Year | Press release | Business Wire | +0.08% | -0.99% | |
| Form 13F-HR PRINCIPAL FINANCIAL GROU For: Sep 30 | SEC filing · Form 13F-HR | SEC EDGAR | -0.03% | -0.15% | |
| Principal® joins the Council for Disability Income Awareness | Press release | PR Newswire | -0.45% | +0.22% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PFG section they belong to.
Where else PFG is measured.
PFG earnings → · Analyst actions → · SEC filings →
Other Financial Services names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| MEDLEY CAPITAL (MCC) | 634 | +0.07% | 53% |
| County Bancorp, Inc. (ICBK) | 631 | 0.00% | 40% |
| SOUTHERN NATIONAL BANCORP (SONA) | 631 | 0.00% | 39% |
| Manulife Financial Corporation (MFC) | 630 | +0.09% | 56% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Financial Services names, measured the same way →
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How the numbers are made.
How is Principal Financial Group Inc's median reaction calculated?
Every labeled PFG news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 631 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 63% of PFG's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PFG's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.