PEETS COFFEE & TEA (PEET)
PEET moved a median of -0.01% 30 minutes after news, and +0.13% by the close. How PEET actually reacts to news — the realized, point-in-time move the market made, measured across 53 labeled events over its full measured history with zero look-ahead.
PEET’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.04% | 60% | 48 |
| 30-min | -0.01% | 48% | 48 |
| 60-min | -0.01% | 48% | 48 |
| to close | +0.13% | 57% | 49 |
| Middle 50% of PEET reactions | -0.24% to +0.34% |
|---|---|
| Median reaction (30-min) | -0.01% |
| Measured reactions | 53 |
Half of all PEETS COFFEE & TEA news events land between -0.24% and +0.34% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when PEET moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PEET's baseline. Nothing else.
Recent PEET events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| PEET'S REVEALS RETURN OF THE COLD BREW PASS FOR NATIONAL COFFEE DAY ALONG WITH PUMPKIN AND APPLE AS FLAVOR FOCUS IN FALL MENU | Press release | PR Newswire | — | — | |
| /C O R R E C T I O N -- PEET'S COFFEE INC./ | Press release | PR Newswire | — | — | |
| PEET'S COFFEE LAUNCHES NATIONWIDE SEARCH FOR ITS FIRST-EVER "CHIEF PLAYLIST OFFICER" TO BEAT AMERICA'S 3PM SLUMP | Press release | PR Newswire | — | — |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PEET section they belong to.
Where else PEET is measured.
PEET earnings → · Analyst actions → · SEC filings →
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Every name we’ve measured, in one place.
How the numbers are made.
How is PEETS COFFEE & TEA's median reaction calculated?
Every labeled PEET news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 53 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 48% of PEET's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PEET's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.