Nike, Inc. (NKE)
NKE moved a median of +0.01% 30 minutes after news, and +0.06% by the close. How NKE actually reacts to news — the realized, point-in-time move the market made, measured across 843 labeled events over the last three years with zero look-ahead.
NKE’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.01% | 51% | 841 |
| 30-min | +0.01% | 51% | 841 |
| 60-min | -0.01% | 48% | 841 |
| to close | +0.06% | 53% | 836 |
| Middle 50% of NKE reactions | -0.41% to +0.44% |
|---|---|
| Median reaction (30-min) | +0.01% |
| Measured reactions | 843 |
Half of all Nike, Inc. news events land between -0.41% and +0.44% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How NKE reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 74 | -0.15% | 43% | -0.28% |
| Analyst downgrades | 81 | -0.05% | 47% | -0.13% |
| Coverage initiations | 29 | +0.54% | 83% | +0.62% |
| Rating reiterations | 353 | -0.01% | 49% | -0.11% |
| Price-target raises | 35 | +0.03% | 57% | -0.07% |
| Price-target cuts | 155 | +0.04% | 53% | -0.21% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how NKE ranks against every other measured name →
That’s how NKE usually reacts — get an email when it moves on news →Email me when NKE moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to NKE's baseline. Nothing else.
Recent NKE events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 10-Q NIKE, Inc. For: Aug 31 | SEC filing · Form 10-Q | SEC EDGAR | -1.72% | +0.41% | |
| Form 8-K NIKE, Inc. For: Oct 01 | SEC filing · Form 8-K | SEC EDGAR | +2.19% | +4.54% | |
| NIKE, Inc. Reports Fiscal 2027 First Quarter Results | Press release | Business Wire | +2.19% | +4.54% | |
| Alexandre Arnault Joins NIKE, Inc. Board of Directors | Press release | Business Wire | -0.51% | -0.33% | |
| Form 8-K NIKE, Inc. For: Sep 15 | SEC filing · Form 8-K | SEC EDGAR | -0.51% | -0.33% | |
| Form 8-K NIKE, Inc. For: Sep 08 | SEC filing · Form 8-K | SEC EDGAR | +0.33% | +0.14% | |
| NIKE, Inc. Announces First Quarter Fiscal 2027 Earnings and Conference Call | Press release | Business Wire | +0.33% | -1.11% | |
| NIKE, Inc. Declares $0.41 Quarterly Dividend | Press release | Business Wire | +0.19% | -0.64% | |
| Form ARS NIKE, Inc. For: May 31 | SEC filing · Form ARS | SEC EDGAR | +0.68% | -1.58% | |
| Form 10-K NIKE, Inc. For: May 31 | SEC filing · Form 10-K | SEC EDGAR | +0.81% | +3.58% | |
| Form DEF 14A NIKE, Inc. For: May 31 | SEC filing · Form DEF | SEC EDGAR | +0.81% | +3.58% | |
| Form DEFA14A NIKE, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +0.81% | +3.58% | |
| Did NIKE, Inc. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | -3.18% | -1.50% | |
| Form 8-K NIKE, Inc. For: Jun 30 | SEC filing · Form 8-K | SEC EDGAR | -2.14% | +4.39% | |
| NIKE, Inc. Reports Fiscal 2026 Fourth Quarter and Full Year Results | Press release | Business Wire | -2.14% | +4.39% | |
| Form 8-K NIKE, Inc. For: Jun 16 | SEC filing · Form 8-K | SEC EDGAR | +0.06% | -0.43% | |
| NIKE, Inc. Announces Planned CFO Transition | Press release | Business Wire | +0.06% | -0.43% | |
| Form 8-K NIKE, Inc. For: Jun 15 | SEC filing · Form 8-K | SEC EDGAR | -0.17% | -3.38% | |
| John Rogers, Jr., Founder of Ariel Investments, to Retire from the NIKE, Inc. Board of Directors, Rogers to Serve as Strategic Advisor to Nike Focused on the Future of Sport and Community | Press release | Business Wire | -0.17% | -3.38% | |
| Did NIKE, Inc. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | -0.39% | -0.42% | |
| Form SD NIKE, Inc. | SEC filing · Form SD | SEC EDGAR | -0.67% | +0.86% | |
| NIKE, Inc. Announces Fourth Quarter Fiscal 2026 Earnings and Conference Call | Press release | Business Wire | -0.93% | -1.85% | |
| NIKE, Inc. Declares $0.41 Quarterly Dividend | Press release | Business Wire | +0.44% | +0.14% | |
| Did NIKE, Inc. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.06% | +0.99% | |
| Form S-8 NIKE, Inc. | SEC filing · Form S-8 | SEC EDGAR | +0.19% | +1.95% | |
| Form 10-Q NIKE, Inc. For: Feb 28 | SEC filing · Form 10-Q | SEC EDGAR | -0.73% | +0.98% | |
| Form 8-K NIKE, Inc. For: Mar 31 | SEC filing · Form 8-K | SEC EDGAR | -0.63% | -3.63% | |
| NIKE, Inc. Reports Fiscal 2026 Third Quarter Results | Press release | Business Wire | -0.63% | -3.63% | |
| Form 8-K NIKE, Inc. For: Mar 06 | SEC filing · Form 8-K | SEC EDGAR | -1.03% | -0.97% | |
| Form 8-K NIKE, Inc. For: Feb 27 | SEC filing · Form 8-K | SEC EDGAR | -0.52% | -0.47% | |
| UPDATE: NIKE, Inc. Announces Third Quarter Fiscal 2026 Earnings and Conference Call | Press release | Business Wire | +0.08% | +0.08% | |
| NIKE, Inc. Announces Third Quarter Fiscal 2026 Earnings and Conference Call | Press release | Business Wire | -1.22% | -0.50% | |
| NIKE, Inc. Declares $0.41 Quarterly Dividend | Press release | Business Wire | -0.06% | +2.01% | |
| NIKE, Inc. Announces New Geography Leadership Appointments | Press release | Business Wire | +0.55% | +2.40% | |
| Form 10-Q NIKE, Inc. For: Nov 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.06% | +2.35% | |
| Form 8-K NIKE, Inc. For: Dec 18 | SEC filing · Form 8-K | SEC EDGAR | +0.13% | -0.49% | |
| NIKE, Inc. Reports Fiscal 2026 Second Quarter Results | Press release | Business Wire | +0.13% | -0.49% | |
| Form 8-K NIKE, Inc. For: Dec 01 | SEC filing · Form 8-K | SEC EDGAR | +0.29% | +0.88% | |
| NIKE, Inc. Announces Senior Leadership Changes to Accelerate “Win Now” Actions | Press release | Business Wire | +0.29% | +0.88% | |
| NIKE, Inc. Announces Second Quarter Fiscal 2026 Earnings and Conference Call | Press release | Business Wire | +0.50% | +2.33% | |
| Form 11-K NIKE, Inc. For: Nov 21 | SEC filing · Form 11-K | SEC EDGAR | -0.08% | -0.63% | |
| NIKE, Inc. Declares $0.41 Quarterly Dividend | Press release | Business Wire | -0.08% | +1.44% | |
| Form 10-Q NIKE, Inc. For: Aug 31 | SEC filing · Form 10-Q | SEC EDGAR | +1.33% | -0.57% | |
| Form 8-K NIKE, Inc. For: Sep 30 | SEC filing · Form 8-K | SEC EDGAR | -2.15% | -0.63% | |
| NIKE, Inc. Reports Fiscal 2026 First Quarter Results | Press release | Business Wire | -2.15% | -0.63% | |
| NikeSKIMS Unveils Bold Vision with Inaugural Collection Inspired by the Power and Strength of Women Athletes | Press release | Business Wire | +0.41% | -0.94% | |
| Vuori Appoints Andrew Campion to Board of Directors | Press release | Business Wire | -0.67% | -0.20% | |
| Form 8-K NIKE, Inc. For: Sep 09 | SEC filing · Form 8-K | SEC EDGAR | -0.21% | -1.36% | |
| NIKE, Inc. Announces First Quarter Fiscal 2026 Earnings and Conference Call | Press release | Business Wire | +0.51% | -0.68% | |
| NIKE, Inc. Declares $0.40 Quarterly Dividend | Press release | Business Wire | -0.29% | -0.09% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the NKE section they belong to.
Where else NKE is measured.
NKE earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| MCCLATCHY (MNI) | 860 | 0.00% | 46% |
| ZAGG (ZAGG) | 860 | -0.00% | 45% |
| WOLTERS KLUWER S/ADR (WTKWY) | 835 | 0.00% | 47% |
| A.H. Belo Corp (AHC) | 811 | 0.00% | 43% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Nike, Inc.'s median reaction calculated?
Every labeled NKE news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 843 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 51% of NKE's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does NKE's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.