McDonald's Corporation (MCD)
MCD moved a median of -0.02% 30 minutes after news, and +0.03% by the close. How MCD actually reacts to news — the realized, point-in-time move the market made, measured across 434 labeled events over the last three years with zero look-ahead.
MCD’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.02% | 45% | 431 |
| 30-min | -0.02% | 48% | 434 |
| 60-min | -0.02% | 48% | 434 |
| to close | +0.03% | 51% | 430 |
| Middle 50% of MCD reactions | -0.29% to +0.27% |
|---|---|
| Median reaction (30-min) | -0.02% |
| Measured reactions | 434 |
Half of all McDonald's Corporation news events land between -0.29% and +0.27% at 30 minutes.
Reaction stats as of 2026-08-31. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How MCD reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 40 | -0.09% | 45% | -0.15% |
| Analyst downgrades | 42 | +0.07% | 52% | +0.10% |
| Coverage initiations | 15 | +0.12% | 53% | +0.04% |
| Rating reiterations | 269 | +0.01% | 52% | +0.15% |
| Price-target raises | 71 | +0.01% | 54% | +0.01% |
| Price-target cuts | 75 | +0.08% | 60% | +0.28% |
Last 3 years, pulled 2026-08-31. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how MCD ranks against every other measured name →
That’s how MCD usually reacts — get an email when it moves on news →Email me when MCD moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to MCD's baseline. Nothing else.
Recent MCD events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| McDonald's USA Enters the World of Energy with Red Bull® Dragonberry Energizer | Press release | PR Newswire | +0.11% | +0.34% | |
| Form 10-Q MCDONALDS CORP For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.13% | +0.06% | |
| Form 8-K MCDONALDS CORP For: Aug 03 | SEC filing · Form 8-K | SEC EDGAR | -1.15% | -0.72% | |
| Form 8-K MCDONALDS CORP For: Aug 04 | SEC filing · Form 8-K | SEC EDGAR | -1.15% | -0.72% | |
| McDonald's Appoints Skye Anderson as President of McDonald's USA | Press release | PR Newswire | -1.15% | -0.72% | |
| McDONALD'S REPORTS SECOND QUARTER 2026 RESULTS | Press release | PR Newswire | -1.15% | -0.72% | |
| McDONALD'S ANNOUNCES QUARTERLY CASH DIVIDEND | Press release | PR Newswire | -0.10% | +0.18% | |
| Form 11-K MCDONALDS CORP For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.08% | -0.74% | |
| Summer Just Got Sweeter with the Return of McDonald's Fried Apple Pie | Press release | PR Newswire | +0.02% | -0.05% | |
| Form SD MCDONALDS CORP | SEC filing · Form SD | SEC EDGAR | +0.62% | +0.51% | |
| Form 8-K MCDONALDS CORP For: May 20 | SEC filing · Form 8-K | SEC EDGAR | -0.12% | +0.48% | |
| McDONALD'S ANNOUNCES QUARTERLY CASH DIVIDEND | Press release | PR Newswire | -0.14% | +1.11% | |
| McDonald's Laces Up with Basketball Star Devin Booker to Debut the Nike Book 2 McDonald's Sneaker | Press release | PR Newswire | -0.88% | -0.01% | |
| McDonald's and Chicago Fire Football Club Announce Landmark Stadium Naming Rights Partnership: McDonald's Park to Open in 2028 as a New Destination for Soccer, Culture, and Community in Chicago | Press release | PR Newswire | +0.40% | +0.66% | |
| Form 10-Q MCDONALDS CORP For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.18% | -0.09% | |
| Form 8-K MCDONALDS CORP For: May 07 | SEC filing · Form 8-K | SEC EDGAR | -1.08% | -1.87% | |
| McDONALD'S REPORTS FIRST QUARTER 2026 RESULTS | Press release | PR Newswire | -1.08% | -1.87% | |
| McDonald's USA Enters a New Era of Drinks with First-Ever Lineup of Refreshers and Crafted Sodas | Press release | PR Newswire | +0.08% | +0.07% | |
| Form ARS MCDONALDS CORP For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.02% | -0.05% | |
| Form DEF 14A MCDONALDS CORP For: May 20 | SEC filing · Form DEF | SEC EDGAR | +0.02% | -0.05% | |
| Form DEFA14A MCDONALDS CORP | SEC filing · Form DEFA14A | SEC EDGAR | +0.02% | -0.05% | |
| Form 8-K/A MCDONALDS CORP For: Mar 30 | SEC filing · Form 8-K | SEC EDGAR | -0.05% | +0.12% | |
| McDonald's USA Introduces New Under $3 Menu and $4 Breakfast Meal Deal to the McValue Menu | Press release | PR Newswire | -0.30% | +0.10% | |
| MCDONALD'S AND NETFLIX CALL ON FANS TO PICK A SIDE WITH TWO NEW "KPOP DEMON HUNTERS"-INSPIRED MEALS | Press release | PR Newswire | -0.14% | -0.70% | |
| McDonald's is Asking Fans to Get Real About Their First Job Skills in Exchange for Free Meals | Press release | PR Newswire | -0.22% | -0.72% | |
| Form 10-K MCDONALDS CORP For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -0.07% | -0.53% | |
| Form 8-K MCDONALDS CORP For: Feb 11 | SEC filing · Form 8-K | SEC EDGAR | -1.04% | +0.33% | |
| McDONALD'S REPORTS FOURTH QUARTER AND FULL YEAR 2025 RESULTS | Press release | PR Newswire | -1.04% | +0.33% | |
| Form 8-K MCDONALDS CORP For: Feb 04 | SEC filing · Form 8-K | SEC EDGAR | -0.15% | +0.02% | |
| James D. Farley, Jr. Elected to McDonald's Board of Directors | Press release | PR Newswire | -0.30% | +0.22% | |
| McDONALD'S ANNOUNCES QUARTERLY CASH DIVIDEND | Press release | PR Newswire | +0.38% | -0.57% | |
| McDonald's Debuts Exclusive McNugget® Caviar Just in Time for Valentine's Day - at No Cost to Fans | Press release | PR Newswire | -0.02% | -0.15% | |
| The Wait is Over! McDonald's Drops Final Rosters for the 49th Annual All American Games | Press release | PR Newswire | +0.04% | -0.09% | |
| Serving Holidays with a Side of Chaos: Dr. Seuss's The Grinch Meal Is Coming to McDonald's | Press release | PR Newswire | -0.09% | +0.47% | |
| Form 10-Q MCDONALDS CORP For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.06% | -0.60% | |
| Form 8-K MCDONALDS CORP For: Nov 05 | SEC filing · Form 8-K | SEC EDGAR | +2.34% | +1.89% | |
| McDONALD'S REPORTS THIRD QUARTER 2025 RESULTS | Press release | PR Newswire | +2.34% | +1.89% | |
| McDONALD'S RAISES QUARTERLY CASH DIVIDEND BY 5% | Press release | PR Newswire | -0.32% | -1.60% | |
| Get Ready to Pass GO: MONOPOLY Game at McDonald's Returns with More Chances to Win | Press release | PR Newswire | -0.56% | -0.94% | |
| McDonald's Celebrates the Return of Extra Value Meals with $5 Sausage McMuffin with Egg Meal and $8 Big Mac Meal | Press release | PR Newswire | +0.24% | +0.87% | |
| Form 8-K MCDONALDS CORP For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | -0.24% | +0.35% | |
| Form 10-Q MCDONALDS CORP For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.36% | +0.12% | |
| Form 8-K MCDONALDS CORP For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | +0.02% | +0.42% | |
| McDONALD'S REPORTS SECOND QUARTER 2025 RESULTS | Press release | PR Newswire | +0.02% | +0.42% | |
| Experience the Magic of McDonaldland with a Signature Meal & Specialty Shake | Press release | PR Newswire | +0.40% | -1.40% | |
| McDONALD'S ANNOUNCES QUARTERLY CASH DIVIDEND | Press release | PR Newswire | -0.18% | -0.46% | |
| Form 11-K MCDONALDS CORP For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.51% | -1.25% | |
| McDonald's USA, LLC and Entertainment Studios Network/The Weather Group Announce Settlement to Pending Litigation | Press release | PR Newswire | -0.06% | -0.35% | |
| Form SD MCDONALDS CORP | SEC filing · Form SD | SEC EDGAR | +0.28% | +0.59% | |
| Form 8-K MCDONALDS CORP For: May 20 | SEC filing · Form 8-K | SEC EDGAR | -0.03% | -0.10% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the MCD section they belong to.
Where else MCD is measured.
MCD earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Gildan Activewear, Inc. Class A Sub. Vot. (GIL) | 445 | +0.15% | 55% |
| New York Times Company (The) (NYT) | 441 | +0.14% | 58% |
| Veoneer, Inc. (VNE) | 434 | 0.00% | 50% |
| J. Jill, Inc. (JILL) | 433 | -0.18% | 41% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is McDonald's Corporation's median reaction calculated?
Every labeled MCD news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 434 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 48% of MCD's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-08-31.
Does MCD's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.