MediaAlpha, Inc. Class A (MAX)
MAX moved a median of 0.00% 30 minutes after news, and 0.00% by the close. How MAX actually reacts to news — the realized, point-in-time move the market made, measured across 733 labeled events over the last three years with zero look-ahead.
MAX’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 41% | 720 |
| 30-min | 0.00% | 49% | 728 |
| 60-min | 0.00% | 49% | 728 |
| to close | 0.00% | 49% | 724 |
| Middle 50% of MAX reactions | -0.84% to +0.86% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 733 |
Half of all MediaAlpha, Inc. Class A news events land between -0.84% and +0.86% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How MAX reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 15 | +0.49% | 67% | +1.43% |
| Analyst downgrades | 15 | -0.51% | 47% | -0.67% |
| Rating reiterations | 46 | -0.19% | 46% | +0.11% |
| Price-target raises | 13 | +1.10% | 62% | +2.25% |
| Price-target cuts | 17 | -0.13% | 47% | -0.10% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how MAX ranks against every other measured name →
That’s how MAX usually reacts — get an email when it moves on news →Email me when MAX moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to MAX's baseline. Nothing else.
Recent MAX events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| MediaAlpha To Report Third Quarter 2026 Financial Results on October 28, 2026 | Press release | GlobeNewswire | +0.39% | +2.70% | |
| Form 8-K MediaAlpha, Inc. For: Sep 09 | SEC filing · Form 8-K | SEC EDGAR | -1.11% | -1.20% | |
| Form 8-K MediaAlpha, Inc. For: Sep 02 | SEC filing · Form 8-K | SEC EDGAR | +3.29% | +0.58% | |
| MediaAlpha Announces Chief Financial Officer Transition | Press release | GlobeNewswire | +3.29% | +0.58% | |
| Form 10-Q MediaAlpha, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -1.85% | -7.64% | |
| Form 8-K MediaAlpha, Inc. For: Jul 29 | SEC filing · Form 8-K | SEC EDGAR | -1.85% | -7.64% | |
| MediaAlpha Announces Second Quarter 2026 Financial Results | Press release | GlobeNewswire | -1.85% | -7.64% | |
| Kaskela Law LLC Announces Investigation of MediaAlpha, Inc. (MAX) and Encourages Long-Term MAX Shareholders to Contact the Firm | Press release | Business Wire | +0.42% | -1.61% | |
| MAX Investment: MediaAlpha Board Shareholders are Notified to Contact BFA Law about its Investigation into FTC Settlement and Deceptive Advertising | Press release | GlobeNewswire | -0.65% | -1.88% | |
| MediaAlpha To Report Second Quarter 2026 Financial Results on July 29, 2026 | Press release | GlobeNewswire | -1.12% | +0.90% | |
| MAX Investigation Notification: The MediaAlpha Board is being Investigated in Connection with Deceptive Advertising Allegations – Contact BFA Law if You Hold Shares | Press release | GlobeNewswire | -0.39% | +0.79% | |
| Form 8-K MediaAlpha, Inc. For: Jun 25 | SEC filing · Form 8-K | SEC EDGAR | -0.48% | +1.62% | |
| Investor Announcement: Current MediaAlpha Shareholders are Notified to Contact BFA Law about its Pending Investigation into the Board and the FTC Settlement | Press release | GlobeNewswire | -1.60% | +4.21% | |
| $MAX Investor News: MediaAlpha Investigation on behalf of Current Shareholders after FTC Settlement Announcement is Ongoing – Investors Notified to Contact BFA Law | Press release | GlobeNewswire | +1.12% | +6.45% | |
| $MAX Stock News: MediaAlpha Board Investigated after Alleged Deceptive Advertising and FTC Settlement – Investors Notified to Contact BFA Law | Press release | GlobeNewswire | +1.10% | +3.36% | |
| MAX Alert: The MediaAlpha Board may have Breached its Duties to Shareholders – Contact BFA Law about its Pending Investigation | Press release | GlobeNewswire | -0.35% | +1.80% | |
| Investor Rights Alert: The MediaAlpha (MAX) Board is being Investigated by BFA Law Over its Alleged Deceptive Advertising – Current Shareholder Notified to Contact the Firm | Press release | GlobeNewswire | -0.35% | +1.80% | |
| $MAX Investigation Notice: BFA Law is Investigating the MediaAlpha Board for Breaching its Duties to Shareholders after FTC Settlement and Alleged Deceptive Advertising | Press release | GlobeNewswire | +0.00% | +1.52% | |
| MAX Shareholder News: MediaAlpha Investors may have Rights in Investigation over FTC Settlement – Current Shareholders Urged to Contact BFA Law | Press release | GlobeNewswire | -0.37% | +3.91% | |
| $MAX Class Alert: MediaAlpha Shareholders have Rights in Pending Investigation into the Board Over the FTC Settlement - Contact BFA Law if You Hold Shares | Press release | ACCESS Newswire | -0.37% | +3.91% | |
| $MAX Legal News: BFA Law Announces an Investigation Into The Board on Behalf of MediaAlpha Shareholders Following FTC Settlement | Press release | ACCESS Newswire | -0.37% | +3.91% | |
| $MAX Investigation: MediaAlpha Deceptive Advertising Allegations Trigger Investigation Into The Board - Current Shareholders Notified to Protect Your Rights | Press release | ACCESS Newswire | -0.05% | +0.42% | |
| $MAX Stock Reminder: MediaAlpha Settles with the FTC – BFA Law’s Investigation into the Board is Ongoing | Press release | GlobeNewswire | -0.64% | +1.40% | |
| MediaAlpha (MAX) Board Investigated For Breaching Its Duties to Investors - Current Shareholders Urged to Protect Your Rights | Press release | ACCESS Newswire | -0.90% | -0.74% | |
| $MAX Report: MediaAlpha Board Investigated for Breaching its Fiduciary Duties on News of Deceptive Advertising | Press release | ACCESS Newswire | -0.82% | -1.24% | |
| MediaAlpha Investigation: MediaAlpha (MAX) Board Investigated after Announcing FTC Settlement over Deceptive Advertising – Contact BFA Law if You Hold Shares | Press release | GlobeNewswire | +0.00% | +0.84% | |
| $MAX Stockholder Alert: Current MediaAlpha Shareholders have Rights in Pending Investigation into the Announced FTC Settlement | Press release | ACCESS Newswire | +0.00% | +0.84% | |
| Stock Alert: MediaAlpha (MAX) FTC Settlement Triggers Investigation into the Board on behalf of Current Shareholders | Press release | PR Newswire | +1.23% | +3.91% | |
| $MAX Ongoing Investigation: MediaAlpha Board Investigated for Deceptive Advertising after FTC Settlement Announcement | Press release | ACCESS Newswire | -0.43% | -1.61% | |
| $MAX Securities Notice: BFA Law Notifies MediaAlpha Shareholders the Pending Investigation into the FTC Settlement and Alleged Deceptive Advertising | Press release | GlobeNewswire | -0.68% | +3.38% | |
| $MAX Inquiry Reminder: Current MediaAlpha Shareholders Notified to Protect Your Rights in Connection with BFA's Pending Investigation into the FTC Settlement | Press release | ACCESS Newswire | -0.68% | +3.38% | |
| MediaAlpha (MAX) Board Hit with Investigation Following Deceptive Advertising Allegations and Corresponding FTC Settlement | Press release | ACCESS Newswire | -0.68% | +3.38% | |
| $MAX Stock Notification: Current Shareholder of MediaAlpha? Contact BFA Law about its Ongoing Investigation into the Board Over Deceptive Advertising | Press release | GlobeNewswire | -0.46% | +3.66% | |
| $MAX Shareholder Reminder: The MediaAlpha Investigation Into The Board Over Its Deceptive Advertising is Ongoing - Investors Notified to Protect Your Rights | Press release | ACCESS Newswire | +0.29% | -0.06% | |
| MAX Alert: BFA Law Reminds MediaAlpha Shareholders of its Pending Investigation into the Board after FTC Settlement | Press release | Business Wire | +1.42% | +2.00% | |
| $MAX Class Investigation: MediaAlpha Enters Into FTC Settlement Over Deceptive Advertising - Investigation For Current Shareholders is Underway | Press release | ACCESS Newswire | +0.06% | +1.10% | |
| MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors – Contact BFA Law about its Pending Investigation | Press release | GlobeNewswire | -1.26% | -4.82% | |
| $MAX Investigation Alert: MediaAlpha Deceptive Advertising and FTC Settlement Trigger Investigation into the Board on behalf of Current Shareholders | Press release | ACCESS Newswire | +0.00% | -1.00% | |
| MAX Stock Notification: MediaAlpha Board Investigated for Breaching its Duties to Investors Over Deceptive Advertising | Press release | PR Newswire | +0.00% | -3.16% | |
| $MAX Investigation Initiated: MediaAlpha Investors Notified of The Pending Investigation Into The Company’s Deceptive Advertising After FTC Settlement | Press release | ACCESS Newswire | +0.00% | +0.43% | |
| MAX Shareholder Notification: MediaAlpha FTC Settlement and Deceptive Advertising Allegations Trigger Investigation into the Board – Shareholders Urged to Contact BFA Law | Press release | GlobeNewswire | -2.21% | +3.54% | |
| Shareholder Investigation: The MediaAlpha ($MAX) Board is Being Investigated on Behalf of Current Shareholders For Breaching Their Fiduciary Duties | Press release | ACCESS Newswire | -2.21% | +3.54% | |
| $MAX Ongoing Investigation Alert: MediaAlpha Investigation Into The Board is Pending - Current Investors Notified to Protect Your Rights | Press release | ACCESS Newswire | -0.49% | -2.25% | |
| $MAX Securities News: BFA Law is Investigating the MediaAlpha Board– Current Shareholders are Notified to Contact the Firm | Press release | GlobeNewswire | +1.12% | +0.00% | |
| MAX Investigation Notice: MediaAlpha Investors Alerted of the Ongoing Investigation for Breaches of Fiduciary Duties After FTC Settlement | Press release | ACCESS Newswire | -0.36% | +2.54% | |
| Form 8-K MediaAlpha, Inc. For: May 15 | SEC filing · Form 8-K | SEC EDGAR | +0.24% | -2.37% | |
| MediaAlpha Appoints Lauren StClair to Board of Directors | Press release | GlobeNewswire | +0.24% | -2.37% | |
| MediaAlpha to Present at the William Blair 46th Annual Growth Stock Conference on Tuesday, June 2, 2026 | Press release | GlobeNewswire | +0.24% | -2.37% | |
| Form 8-K MediaAlpha, Inc. For: May 05 | SEC filing · Form 8-K | SEC EDGAR | +1.78% | +3.34% | |
| Form 10-Q MediaAlpha, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -1.07% | -8.59% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the MAX section they belong to.
Where else MAX is measured.
MAX earnings → · Analyst actions → · SEC filings →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is MediaAlpha, Inc. Class A's median reaction calculated?
Every labeled MAX news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 733 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 49% of MAX's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does MAX's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.