Mattel, Inc. (MAT)
MAT moved a median of +0.01% 30 minutes after news, and -0.10% by the close. How MAT actually reacts to news — the realized, point-in-time move the market made, measured across 462 labeled events over the last three years with zero look-ahead.
MAT’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 46% | 462 |
| 30-min | +0.01% | 50% | 462 |
| 60-min | 0.00% | 50% | 462 |
| to close | -0.10% | 47% | 462 |
| Middle 50% of MAT reactions | -0.60% to +0.68% |
|---|---|
| Median reaction (30-min) | +0.01% |
| Measured reactions | 462 |
Half of all Mattel, Inc. news events land between -0.60% and +0.68% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How MAT reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 18 | -0.21% | 39% | -0.68% |
| Analyst downgrades | 32 | 0.00% | 47% | +0.64% |
| Coverage initiations | 15 | +0.07% | 53% | +0.20% |
| Rating reiterations | 59 | +0.18% | 54% | +0.36% |
| Price-target raises | 17 | +0.18% | 59% | +0.03% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how MAT ranks against every other measured name →
That’s how MAT usually reacts — get an email when it moves on news →Email me when MAT moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to MAT's baseline. Nothing else.
Recent MAT events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Mattel Announces Third Quarter 2026 Financial Results and Conference Call Date | Press release | Business Wire | +0.12% | -0.75% | |
| Form 8-K MATTEL INC /DE/ For: Oct 12 | SEC filing · Form 8-K | SEC EDGAR | +0.12% | +1.58% | |
| Batman: Hush Returns: Mattel Unveils Premium Batman Collectible at New York Comic Con | Press release | Business Wire | +0.03% | +0.45% | |
| Mattel Unveils First Mattel Wonder Indoor Waterpark, Opening in Bellevue, Nebraska | Press release | Business Wire | +0.00% | +20.75% | |
| Form 8-K MATTEL INC /DE/ For: Sep 29 | SEC filing · Form 8-K | SEC EDGAR | +1.34% | +0.00% | |
| Mattel Announces Roger Lynch as Chairman and Chief Executive Officer Succeeding Ynon Kreiz | Press release | Business Wire | +1.34% | +0.00% | |
| American Girl Introduces Daisy Davenport™, the 2027 Girl of the Year®, Encouraging Girls to Embrace Friendship, Teamwork, and Courage | Press release | Business Wire | -0.49% | -0.37% | |
| Mattel Announces All-New Thomas & Friends Animated Series With "Really Helpful Engines" Special | Press release | Business Wire | -0.49% | -0.37% | |
| Mattel and BBC Studios Expand the World of Bluey Through Multi-Brand Global Licensing Partnership | Press release | Business Wire | +0.04% | -0.85% | |
| Mattel to Participate in Upcoming Investor Events | Press release | Business Wire | -0.80% | -2.34% | |
| Mattel Names Maluma, Supercar Blondie and Robert Lewandowski as Its First-ever Hot Wheels Class of Legends™ in New Challenge Accepted Campaign | Press release | Business Wire | +0.33% | +0.80% | |
| Mattel Brick Shop™ Celebrates 25 Years of Microsoft's Iconic XBOX Game Console with New Premium Building Set | Press release | Business Wire | -0.14% | -1.29% | |
| Mattel Transforms UNO Into a Competitive Live Entertainment Experience With UNO Championship Series | Press release | Business Wire | +0.31% | -0.82% | |
| Form 10-Q MATTEL INC /DE/ For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.76% | +2.42% | |
| Form 8-K MATTEL INC /DE/ For: Aug 04 | SEC filing · Form 8-K | SEC EDGAR | -7.73% | -7.60% | |
| Mattel Reports Second Quarter 2026 Financial Results | Press release | Business Wire | -7.73% | -7.60% | |
| Form 8-K MATTEL INC /DE/ For: Jul 29 | SEC filing · Form 8-K | SEC EDGAR | +0.10% | +0.23% | |
| Mattel Promotes Roberto Stanichi to President, Chief Marketing and Brand Officer | Press release | Business Wire | -0.27% | +0.17% | |
| Barbie® Celebrates Basketball Superstar Angel Reese with a Barbie Signature Doll and Matching Reebok Angel Reese 1 Basketball Shoes | Press release | Business Wire | +0.00% | +0.92% | |
| Mattel and Lucha Libre AAA® Announce Worldwide Licensing Partnership | Press release | Business Wire | -0.07% | -0.24% | |
| 7-Eleven, Inc. and Mattel Team Up for a Turbocharged Collab for a Limited-Edition Hot Wheels Collectible Car | Press release | PR Newswire | +1.34% | +5.47% | |
| Mattel Announces Second Quarter 2026 Financial Results and Conference Call Date | Press release | Business Wire | -0.04% | +1.59% | |
| Mattel Powers Up San Diego Comic-Con 2026 With Collectibles Available July 23 | Press release | Business Wire | +0.18% | -0.29% | |
| Form 11-K MATTEL INC /DE/ For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.65% | +1.08% | |
| Mattel shifts into High Gear with New Hot Wheels® Collectibles for San Diego Comic-Con 2026 | Press release | Business Wire | -0.43% | -1.15% | |
| Mattel Expands Popular UNO Social Clubs to 14 Cities Around the World | Press release | Business Wire | -0.35% | -3.25% | |
| Dunkin’® Serves Pink this Summer with a Bold Beverage Lineup and Iconic Collaboration with Barbie® | Press release | Business Wire | +0.63% | +0.28% | |
| Form 8-K MATTEL INC /DE/ For: May 28 | SEC filing · Form 8-K | SEC EDGAR | +0.63% | +0.28% | |
| Form SD MATTEL INC /DE/ | SEC filing · Form SD | SEC EDGAR | -0.84% | -0.47% | |
| Mattel Brick Shop™ Expands Product Line with Seven New Building Sets for Next-Generation and Adult Builders | Press release | Business Wire | -0.07% | +0.51% | |
| Mattel is Searching for the First Hot Wheels Tiniest Team Principal | Press release | Business Wire | -0.07% | -0.23% | |
| Mattel Comments on Letter from Southeastern Asset Management | Press release | Business Wire | -0.46% | +1.25% | |
| Southeastern Asset Management Issues Open Letter Calling on Mattel to Explore Strategic Alternatives | Press release | Business Wire | -0.46% | +1.25% | |
| UNO™ and Vrbo Are Dealing Travelers an Unforgettable Game Night Getaway | Press release | Business Wire | +1.40% | +0.73% | |
| Form 10-Q MATTEL INC /DE/ For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.57% | -0.34% | |
| Form 8-K MATTEL INC /DE/ For: Apr 29 | SEC filing · Form 8-K | SEC EDGAR | +0.75% | +2.87% | |
| Mattel Reports First Quarter 2026 Financial Results | Press release | Business Wire | +0.75% | +2.87% | |
| Mattel, Amazon MGM Studios and Save the Children Launch Global Giveback Campaign for “Masters of the Universe” Film | Press release | Business Wire | -0.10% | -1.07% | |
| Form ARS MATTEL INC /DE/ For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | -0.31% | +1.71% | |
| Form DEF 14A MATTEL INC /DE/ For: May 28 | SEC filing · Form DEF | SEC EDGAR | -0.31% | +1.71% | |
| Form DEFA14A MATTEL INC /DE/ | SEC filing · Form DEFA14A | SEC EDGAR | -0.31% | +1.71% | |
| Mattel Announces First Quarter 2026 Financial Results and Conference Call Date | Press release | Business Wire | -0.08% | -0.54% | |
| Form 8-K MATTEL INC /DE/ For: Apr 05 | SEC filing · Form 8-K | SEC EDGAR | +0.84% | -2.89% | |
| Mattel Announces Departure of Steve Totzke, President and Chief Commercial Officer, and Promotion of Sanjay Luthra to Lead Global Commercial Organization | Press release | Business Wire | -0.27% | -1.06% | |
| Mattel Unveils Full “Masters of the Universe” Product Line Ahead of Highly Anticipated Live-Action Film | Press release | Business Wire | +0.27% | -0.30% | |
| Mattel Presents at 2026 UBS Global Consumer and Retail Conference to Discuss Strategy and Outlook | Press release | Business Wire | -1.24% | -2.54% | |
| From Garage Build to Die-Cast Car: 2026 Hot Wheels™ Legends Tour Now Accepting Entries Worldwide | Press release | Business Wire | -0.75% | +1.76% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Bronstein, Gewirtz & Grossman, LLC (MAT) Investors to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.18% | -0.92% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Mattel, Inc. (MAT) and Encourages Shareholders to Learn More About the Investigation | Press release | ACCESS Newswire | -0.28% | -0.28% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Mattel, Inc. (MAT) Shareholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.64% | +2.23% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the MAT section they belong to.
Where else MAT is measured.
MAT earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Dover Motorsports, Inc. (DVD) | 462 | 0.00% | 26% |
| Gildan Activewear, Inc. Class A Sub. Vot. (GIL) | 462 | +0.15% | 55% |
| Marriott Vacations Worldwide Corporation (VAC) | 462 | -0.09% | 48% |
| Dave Inc. - Class A (DAVE) | 459 | +0.08% | 51% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Mattel, Inc.'s median reaction calculated?
Every labeled MAT news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 462 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of MAT's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does MAT's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.