Macy's Inc (M)
M moved a median of +0.09% 30 minutes after news, and -0.15% by the close. How M actually reacts to news — the realized, point-in-time move the market made, measured across 646 labeled events over the last three years with zero look-ahead.
M’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.02% | 50% | 643 |
| 30-min | +0.09% | 53% | 644 |
| 60-min | +0.03% | 50% | 644 |
| to close | -0.15% | 43% | 645 |
| Middle 50% of M reactions | -0.56% to +0.78% |
|---|---|
| Median reaction (30-min) | +0.09% |
| Measured reactions | 646 |
Half of all Macy's Inc news events land between -0.56% and +0.78% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How M reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 22 | -0.38% | 32% | -0.53% |
| Analyst downgrades | 33 | +0.49% | 61% | +0.08% |
| Coverage initiations | 45 | +0.20% | 53% | 0.00% |
| Rating reiterations | 120 | +0.08% | 53% | -0.05% |
| Price-target raises | 18 | +0.32% | 61% | +1.09% |
| Price-target cuts | 17 | +0.32% | 77% | -0.31% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how M ranks against every other measured name →
That’s how M usually reacts — get an email when it moves on news →Email me when M moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to M's baseline. Nothing else.
Recent M events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 10-Q Macy's, Inc. For: Aug 01 | SEC filing · Form 10-Q | SEC EDGAR | +1.22% | +7.03% | |
| Form 8-K Macy's, Inc. For: Sep 10 | SEC filing · Form 8-K | SEC EDGAR | +2.74% | +0.69% | |
| Macy’s, Inc. Reports Strong Second Quarter 2026 Results With Continued Growth Across All Nameplates | Press release | Business Wire | +2.74% | +0.69% | |
| Macy’s Unveils Its 2026 Fall Fashion Campaign Featuring a Celebration of American Fashion | Press release | Business Wire | +0.02% | -3.27% | |
| Macy’s, Inc. to Participate in Goldman Sachs Global Consumer and Retail Conference | Press release | Business Wire | -0.04% | -0.50% | |
| Macy’s, Inc. Board of Directors Declares Quarterly Dividend | Press release | Business Wire | +0.23% | -0.94% | |
| Macy’s, Inc. to Report Second Quarter 2026 Results on September 10, 2026 | Press release | Business Wire | +0.73% | +0.65% | |
| Macy’s Kicks Off the 100-Day Countdown to the 100th Macy’s Thanksgiving Day Parade® | Press release | Business Wire | -0.15% | -0.73% | |
| Macy’s, Inc. Appoints Alexandre Choueiri as CEO of Bluemercury | Press release | Business Wire | +1.38% | +3.85% | |
| Form 11-K Macy's, Inc. For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.91% | -3.40% | |
| Macy’s, Inc. to Participate in Jefferies Consumer Conference | Press release | Business Wire | -1.06% | +6.15% | |
| Macy’s Kicks Off Summer as the Ultimate World Soccer HQ, Bringing the Global Game to Life Nationwide | Press release | Business Wire | +2.94% | +4.84% | |
| Form 10-Q Macy's, Inc. For: May 02 | SEC filing · Form 10-Q | SEC EDGAR | -0.56% | -4.73% | |
| Macy’s, Inc. to Participate in 6th Annual Evercore Consumer and Retail Conference | Press release | Business Wire | -0.56% | -4.73% | |
| Form 8-K Macy's, Inc. For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | -0.52% | -1.58% | |
| Macy’s, Inc. Reports Strong First Quarter 2026 Results and Raises Full-Year Outlook | Press release | Business Wire | -0.52% | -1.58% | |
| Form SD Macy's, Inc. | SEC filing · Form SD | SEC EDGAR | -0.41% | -1.76% | |
| Form S-8 Macy's, Inc. | SEC filing · Form S-8 | SEC EDGAR | +0.78% | +3.46% | |
| Form 8-K Macy's, Inc. For: May 15 | SEC filing · Form 8-K | SEC EDGAR | -0.59% | +2.97% | |
| Macy’s, Inc. to Report First Quarter 2026 Results on June 3, 2026 | Press release | Business Wire | -2.45% | -2.53% | |
| Celebrations Start 50 Days from the 50th Macy’s 4th of July Fireworks® | Press release | Business Wire | -0.58% | +0.99% | |
| Macy’s, Inc. Board of Directors Declares Quarterly Dividend | Press release | Business Wire | +0.19% | +1.63% | |
| Macy’s and Molly Rogers Celebrate the Spirit of NYC in New On 34th Collaboration | Press release | Business Wire | +0.81% | +0.81% | |
| KIKO Milano Makes U.S. Retail Debut with National Launch at Macy's | Press release | PR Newswire | +0.13% | +0.61% | |
| Macy’s Flower Show Presents “Homegrown” | Press release | Business Wire | +0.73% | -0.78% | |
| Macy’s, Inc. to Participate in J.P. Morgan 12th Annual Retail Round Up | Press release | Business Wire | +1.10% | -0.77% | |
| Form ARS Macy's, Inc. For: Jan 31 | SEC filing · Form ARS | SEC EDGAR | +1.10% | -0.77% | |
| Form DEF 14A Macy's, Inc. For: May 15 | SEC filing · Form DEF | SEC EDGAR | +1.10% | -0.77% | |
| Form DEFA14A Macy's, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +1.10% | -0.77% | |
| Form 10-K Macy's, Inc. For: Jan 31 | SEC filing · Form 10-K | SEC EDGAR | +2.12% | -0.73% | |
| Form 8-K Macy's, Inc. For: Mar 25 | SEC filing · Form 8-K | SEC EDGAR | +0.66% | -1.75% | |
| Form 8-K Macy's, Inc. For: Mar 18 | SEC filing · Form 8-K | SEC EDGAR | -0.03% | +0.00% | |
| Macy’s, Inc. and Macy’s Return to Annual Comparable Sales Growth; Fourth Quarter and Fiscal Year 2025 Results Exceed Guidance | Press release | Business Wire | -0.03% | +0.00% | |
| Macy’s, Inc. to Report Fourth Quarter and Fiscal Year 2025 Results on March 18, 2026 | Press release | Business Wire | -0.38% | -0.33% | |
| Form 8-K Macy's, Inc. For: Feb 27 | SEC filing · Form 8-K | SEC EDGAR | -2.07% | -2.49% | |
| Macy’s Launches “Celebrations Start at Macy’s,” a Year-Long Immersive Platform Bringing Life’s Moments to the Center of Culture | Press release | Business Wire | +0.13% | -0.88% | |
| Macy's, Inc. Board of Directors Announces Increase to Quarterly Dividend | Press release | Business Wire | +0.13% | +0.51% | |
| Form 8-K Macy's, Inc. For: Feb 18 | SEC filing · Form 8-K | SEC EDGAR | -0.56% | -1.43% | |
| BLOOMINGDALE'S DEBUTS LATEST CAROUSEL SHOP: BLOOMINGDALE'S X "WUTHERING HEIGHTS" | Press release | PR Newswire | +0.64% | +1.41% | |
| Form 8-K Macy's, Inc. For: Dec 08 | SEC filing · Form 8-K | SEC EDGAR | -1.09% | -0.63% | |
| Form 10-Q Macy's, Inc. For: Nov 01 | SEC filing · Form 10-Q | SEC EDGAR | -0.30% | +3.00% | |
| Form 8-K Macy's, Inc. For: Dec 03 | SEC filing · Form 8-K | SEC EDGAR | +3.47% | +3.98% | |
| Form 8-K/A Macy's, Inc. For: Dec 03 | SEC filing · Form 8-K | SEC EDGAR | -0.33% | -2.24% | |
| Macy’s, Inc. Reports Third Quarter 2025 Results | Press release | Business Wire | +3.47% | +3.98% | |
| Macy’s Black Friday Deals Start Now with Black Friday Early Access Plus Weekly Deals and Savings Throughout November | Press release | Business Wire | +0.10% | -0.44% | |
| The Most Wonderful Stories Start at Macy’s Thanksgiving Day Parade® | Press release | Business Wire | -0.15% | +0.56% | |
| Bloomingdale's Unveils Its 2025 Holiday Campaign: Happy Together | Press release | PR Newswire | +0.42% | +2.00% | |
| Macy’s, Inc. Board of Directors Declares Quarterly Dividend | Press release | Business Wire | -0.30% | -0.51% | |
| Macy’s, Marvel and the NBA Team Up to Launch an Exclusive Spider-Man-Inspired Collection | Press release | Business Wire | -0.22% | +1.50% | |
| Macy's, Inc. Unveils New Automated Fulfillment Center, Marking a Bold Step in Supply Chain Modernization | Press release | Business Wire | +0.59% | +0.73% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the M section they belong to.
Where else M is measured.
M earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| TOWN SPORTS INTL HOLDINGS (CLUB) | 654 | 0.00% | 45% |
| WILLIAM LYON HOMES (WLH) | 648 | -0.17% | 43% |
| UQM TECHNOLOGIES (UQM) | 634 | 0.00% | 46% |
| Allison Transmission Holdings, Inc. (ALSN) | 618 | +0.17% | 54% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Macy's Inc's median reaction calculated?
Every labeled M news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 646 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 53% of M's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does M's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.