Lamar Advertising Company - Class A (LAMR)
LAMR moved a median of -0.03% 30 minutes after news, and +0.08% by the close. How LAMR actually reacts to news — the realized, point-in-time move the market made, measured across 186 labeled events over the last three years with zero look-ahead.
LAMR’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.02% | 40% | 185 |
| 30-min | -0.03% | 47% | 186 |
| 60-min | -0.17% | 45% | 186 |
| to close | +0.08% | 57% | 186 |
| Middle 50% of LAMR reactions | -0.49% to +0.36% |
|---|---|
| Median reaction (30-min) | -0.03% |
| Measured reactions | 186 |
Half of all Lamar Advertising Company - Class A news events land between -0.49% and +0.36% at 30 minutes.
Reaction stats as of 2026-08-31. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How LAMR reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst downgrades | 17 | +0.04% | 53% | +0.06% |
| Rating reiterations | 29 | +0.04% | 62% | +0.20% |
| Price-target raises | 13 | +0.14% | 69% | +0.55% |
Last 3 years, pulled 2026-08-31. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 3 further classes were observed with fewer than 10 measured events and are not published. See how LAMR ranks against every other measured name →
That’s how LAMR usually reacts — get an email when it moves on news →Email me when LAMR moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to LAMR's baseline. Nothing else.
Recent LAMR events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K LAMAR ADVERTISING CO/NEW For: Sep 01 | SEC filing · Form 8-K | SEC EDGAR | -0.56% | -0.24% | |
| Lamar Advertising Company Announces Cash Dividend on Common Stock | Press release | GlobeNewswire | -0.56% | -0.24% | |
| Lamar Advertising to Celebrate Grandparents' Day 2026 with a Nationwide Interactive Billboard Campaign | Press release | PR Web | +0.54% | +0.76% | |
| Lamar Advertising Acquires Assets of AdSource Outdoor in UPREIT Transaction | Press release | GlobeNewswire | -0.41% | -0.28% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | +2.28% | +1.12% | |
| Lamar Advertising Company Announces Second Quarter Ended June 30, 2026 Operating Results | Press release | GlobeNewswire | +2.28% | +1.12% | |
| Lamar Advertising Company to Release Second Quarter Ended June 30, 2026 Operating Results | Press release | GlobeNewswire | +0.31% | +1.02% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: May 14 | SEC filing · Form 8-K | SEC EDGAR | +0.01% | +1.62% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: May 14 | SEC filing · Form 8-K | SEC EDGAR | -0.24% | -1.27% | |
| Lamar Advertising Company Announces Cash Dividend on Common Stock | Press release | GlobeNewswire | -0.24% | -1.27% | |
| Lamar Advertising to appear at the J.P. Morgan 2026 Global Technology, Media and Communications Conference | Press release | GlobeNewswire | -0.33% | +1.77% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: May 07 | SEC filing · Form 8-K | SEC EDGAR | -1.64% | +0.83% | |
| Lamar Advertising Company Announces First Quarter Ended March 31, 2026 Operating Results | Press release | GlobeNewswire | -1.64% | +0.83% | |
| Lamar Advertising Company to Release First Quarter Ended March 31, 2026 Operating Results | Press release | GlobeNewswire | -0.07% | +1.29% | |
| Form ARS LAMAR ADVERTISING CO/NEW For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.00% | +0.97% | |
| Form DEF 14A LAMAR ADVERTISING CO/NEW For: May 14 | SEC filing · Form DEF | SEC EDGAR | +0.00% | +0.97% | |
| Form DEFA14A LAMAR ADVERTISING CO/NEW | SEC filing · Form DEFA14A | SEC EDGAR | +0.00% | +0.97% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: Feb 26 | SEC filing · Form 8-K | SEC EDGAR | +0.43% | +1.50% | |
| Lamar Advertising Company Announces Cash Dividend on Common Stock & Extension of Stock and Debt Repurchase Programs | Press release | GlobeNewswire | +0.43% | +1.50% | |
| Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference | Press release | GlobeNewswire | +0.05% | +1.38% | |
| Lamar Advertising to appear at the Citi 2026 Global Property CEO Conference | Press release | GlobeNewswire | +0.47% | +1.27% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: Feb 20 | SEC filing · Form 8-K | SEC EDGAR | -1.63% | -0.36% | |
| Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2025 Operating Results | Press release | GlobeNewswire | -1.63% | -0.36% | |
| Lamar Advertising Acquires Assets of Cleveland Outdoor Advertising | Press release | GlobeNewswire | -0.05% | -0.81% | |
| Lamar Advertising Announces Tax Reporting Information For 2025 Distributions on Common Stock | Press release | GlobeNewswire | -0.14% | +0.49% | |
| Lamar Advertising Company to Release Fourth Quarter Ended December 31, 2025 Operating Results | Press release | GlobeNewswire | -0.14% | +0.49% | |
| Form S-8 LAMAR ADVERTISING CO/NEW | SEC filing · Form S-8 | SEC EDGAR | +0.08% | +0.02% | |
| Lamar Advertising Company Names Ross Reilly President of Outdoor Division | Press release | GlobeNewswire | -0.10% | -1.26% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: Dec 11 | SEC filing · Form 8-K | SEC EDGAR | -0.90% | -1.69% | |
| Lamar Advertising Company Announces Cash Dividends on Common Stock | Press release | GlobeNewswire | -0.90% | -1.69% | |
| Lamar Advertising to Appear at the 9th Annual Wells Fargo TMT Conference | Press release | GlobeNewswire | -0.17% | -1.35% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: Nov 06 | SEC filing · Form 8-K | SEC EDGAR | +0.79% | +1.68% | |
| Lamar Advertising Company Announces Third Quarter Ended September 30, 2025 Operating Results | Press release | GlobeNewswire | +0.79% | +1.68% | |
| Lamar Advertising to Honor U.S. Veterans with Heroes Across America Billboard Campaign | Press release | PR Web | +0.16% | +0.80% | |
| Lamar Advertising Company to Release Third Quarter Ended September 30, 2025 Operating Results | Press release | GlobeNewswire | -0.01% | -0.86% | |
| Lamar Advertising Company Completes Refinancing, Strengthening Balance Sheet | Press release | GlobeNewswire | +0.31% | +0.54% | |
| Lamar Advertising Company Announces Proposed Private Offering of Senior Notes | Press release | GlobeNewswire | -0.02% | +0.43% | |
| Lamar Advertising Company Prices Private Offering of Senior Notes | Press release | GlobeNewswire | -0.57% | -0.22% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | +0.05% | -1.22% | |
| Lamar Advertising Company Announces Cash Dividend on Common Stock | Press release | GlobeNewswire | +0.05% | -1.22% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: Aug 08 | SEC filing · Form 8-K | SEC EDGAR | -1.00% | -3.75% | |
| Lamar Advertising Company Announces Second Quarter Ended June 30, 2025 Operating Results | Press release | GlobeNewswire | -1.00% | -3.75% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: Jul 02 | SEC filing · Form 8-K | SEC EDGAR | +0.19% | +0.60% | |
| Lamar Advertising Company to Release Second Quarter Ended June 30, 2025 Operating Results | Press release | GlobeNewswire | +0.19% | +0.60% | |
| Lamar Advertising Acquires Assets of Verde Outdoor in UPREIT Transaction | Press release | GlobeNewswire | -1.08% | -0.02% | |
| Sam Boak Hosts 2025 "Stand-Down for Safety" Event at Boak & Sons | Press release | PR Web | +0.06% | -0.39% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: May 15 | SEC filing · Form 8-K | SEC EDGAR | +0.70% | +0.16% | |
| Form 8-K LAMAR ADVERTISING CO/NEW For: May 15 | SEC filing · Form 8-K | SEC EDGAR | -0.03% | +1.80% | |
| Lamar Advertising Company Announces Cash Dividend on Common Stock and Increase in Stock Repurchase Authorization | Press release | GlobeNewswire | -0.03% | +1.80% | |
| Lamar Advertising and Dolly Parton's Imagination Library Enter Yearlong Pro Bono Digital Out of Home Partnership | Press release | PR Web | +0.01% | -1.05% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the LAMR section they belong to.
Where else LAMR is measured.
LAMR earnings → · Analyst actions → · SEC filings →
Other Real Estate names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| St. Joe Company (The) (JOE) | 187 | +0.01% | 51% |
| Alexander & Baldwin, Inc. REIT Holding Company (ALEX) | 186 | -0.05% | 40% |
| The RMR Group Inc. - Class A (RMR) | 186 | -0.25% | 40% |
| China HGS Real Estate, Inc. (HGSH) | 184 | +0.57% | 57% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Real Estate names, measured the same way →
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How the numbers are made.
How is Lamar Advertising Company - Class A's median reaction calculated?
Every labeled LAMR news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 186 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 47% of LAMR's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-08-31.
Does LAMR's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.