Kontoor Brands, Inc. (KTB)
KTB moved a median of +0.01% 30 minutes after news, and +0.08% by the close. How KTB actually reacts to news — the realized, point-in-time move the market made, measured across 366 labeled events over the last three years with zero look-ahead.
KTB’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.13% | 57% | 363 |
| 30-min | +0.01% | 53% | 366 |
| 60-min | -0.04% | 49% | 366 |
| to close | +0.08% | 52% | 363 |
| Middle 50% of KTB reactions | -0.76% to +0.72% |
|---|---|
| Median reaction (30-min) | +0.01% |
| Measured reactions | 366 |
Half of all Kontoor Brands, Inc. news events land between -0.76% and +0.72% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How KTB reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 15 | +0.21% | 67% | +0.36% |
| Analyst downgrades | 10 | -0.90% | 30% | -2.10% |
| Coverage initiations | 12 | +0.72% | 58% | +0.50% |
| Rating reiterations | 67 | +0.03% | 52% | +0.08% |
| Price-target raises | 31 | +0.20% | 68% | +0.13% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how KTB ranks against every other measured name →
That’s how KTB usually reacts — get an email when it moves on news →Email me when KTB moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to KTB's baseline. Nothing else.
Recent KTB events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Lee 101® and Indian Motorcycle Unite to Celebrate the Spirit of the Original Rider | Press release | Business Wire | +0.82% | +2.47% | |
| imogene + willie and Wrangler® Launch Landmark Collaboration Rooted in American Denim Heritage | Press release | Business Wire | -0.79% | +0.12% | |
| Form 8-K Kontoor Brands, Inc. For: Sep 23 | SEC filing · Form 8-K | SEC EDGAR | -0.29% | +1.63% | |
| Kontoor Brands Board of Directors Elects Jamie Caulfield, Former PepsiCo, Inc. Chief Financial Officer and Michael Skipworth, President and Chief Executive Officer of Wingstop Inc. as New Directors | Press release | Business Wire | -0.97% | -2.04% | |
| Wrangler® Unveils the Blue Bell Collection: Its Most Premium Men's Line to Date | Press release | Business Wire | -0.69% | +1.56% | |
| Form 8-K Kontoor Brands, Inc. For: Sep 02 | SEC filing · Form 8-K | SEC EDGAR | +0.47% | +1.04% | |
| Kontoor Brands Unveils Helly Hansen Growth Strategy and 2030 Financial Targets | Press release | Business Wire | +0.36% | -2.09% | |
| Kontoor Brands Appoints C.J. King as General Manager, Helly Hansen, North America, Sport | Press release | Business Wire | +0.70% | +1.28% | |
| Lee® Celebrates Marilyn Monroe’s 100th Birthday with a Global Capsule Reimagining the Icon’s Most Famous Looks | Press release | Business Wire | -0.20% | -1.31% | |
| Form 10-Q Kontoor Brands, Inc. For: Jul 04 | SEC filing · Form 10-Q | SEC EDGAR | -0.35% | +1.38% | |
| Form 8-K Kontoor Brands, Inc. For: Aug 12 | SEC filing · Form 8-K | SEC EDGAR | +6.87% | +3.75% | |
| Joseph A. Alkire Appointed President and Chief Financial Officer to Accelerate Next Phase of Growth | Press release | Business Wire | +6.87% | +3.75% | |
| Kontoor Brands Reports 2026 Second Quarter Results and Raises Full Year Outlook; Expects to Enter Into a $400 Million Accelerated Share Repurchase Agreement | Press release | Business Wire | +6.87% | +3.75% | |
| Form 8-K Kontoor Brands, Inc. For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +0.91% | |
| Form 8-K Kontoor Brands, Inc. For: Jul 22 | SEC filing · Form 8-K | SEC EDGAR | +0.82% | -2.53% | |
| Form 8-K/A Kontoor Brands, Inc. For: Apr 23 | SEC filing · Form 8-K | SEC EDGAR | +0.82% | -2.53% | |
| Form 8-K/A Kontoor Brands, Inc. For: Jun 12 | SEC filing · Form 8-K | SEC EDGAR | +0.82% | -2.53% | |
| Wrangler® and LoveShackFancy Announce New Limited-Edition Collaboration Blending Heritage Denim with Vintage Romance | Press release | Business Wire | +1.36% | +2.49% | |
| Form 8-K Kontoor Brands, Inc. For: Jul 22 | SEC filing · Form 8-K | SEC EDGAR | +0.94% | -0.80% | |
| Form 8-K/A Kontoor Brands, Inc. For: Apr 23 | SEC filing · Form 8-K | SEC EDGAR | +0.94% | -0.80% | |
| Form 8-K/A Kontoor Brands, Inc. For: Jun 12 | SEC filing · Form 8-K | SEC EDGAR | +0.94% | -0.80% | |
| Kontoor Brands Declares Quarterly Dividend | Press release | Business Wire | +0.94% | -0.80% | |
| Kontoor Brands Announces Second Quarter 2026 Earnings and Conference Call Date | Press release | Business Wire | +1.91% | +1.84% | |
| Kontoor Brands Board of Directors Elects Tom Waldron as New Director | Press release | Business Wire | +0.34% | -2.22% | |
| Introducing Lee LQD, Liquid Soft Denim Designed for the Way Women Move | Press release | Business Wire | +2.27% | +4.13% | |
| Wrangler® Introduces Toughlite™: Next Gen Denim Engineered to Be Lighter, Built to Last | Press release | Business Wire | -0.07% | -1.32% | |
| Wrangler® Celebrates Its Deep Roots in Country Music With Major Festival Activations Across the U.S. This Summer | Press release | Business Wire | +1.24% | -2.00% | |
| Form 8-K Kontoor Brands, Inc. For: Jun 12 | SEC filing · Form 8-K | SEC EDGAR | +1.84% | -1.45% | |
| Form SD Kontoor Brands, Inc. | SEC filing · Form SD | SEC EDGAR | -0.22% | +0.86% | |
| Coors Banquet® and Wrangler® Team Up with Chase Rice to Drop "Beer Chords," the First Jeans Combining Beer and Country Music, in Celebration of His New Single, "Connie Lou" | Press release | PR Newswire | +0.57% | +1.40% | |
| Jeans, Beer & Music: Coors Banquet® and Wrangler® Announce Encore With Second Apparel Collection for Festival Season | Press release | Business Wire | +0.40% | +1.24% | |
| Authentic Brands Group Signs Definitive Agreement to Acquire Lee® | Press release | PR Newswire | -2.44% | +1.80% | |
| Form 8-K Kontoor Brands, Inc. For: May 20 | SEC filing · Form 8-K | SEC EDGAR | -0.20% | +0.17% | |
| Kontoor Brands Enters Into Definitive Agreement to Sell Lee® Business to Authentic Brands Group | Press release | Business Wire | -2.44% | +1.80% | |
| Lee® Announces First Celebrity Collaboration with 8x Grammy Award Winning Artist Kacey Musgraves Exclusively for Walmart | Press release | Business Wire | -2.39% | -1.66% | |
| FGX International Announces Licensing Agreement with Iconic American Brand Wrangler® | Press release | Business Wire | +0.13% | -2.82% | |
| Form 10-Q Kontoor Brands, Inc. For: Apr 04 | SEC filing · Form 10-Q | SEC EDGAR | -0.18% | -1.18% | |
| Form 8-K Kontoor Brands, Inc. For: May 06 | SEC filing · Form 8-K | SEC EDGAR | +2.31% | +2.09% | |
| Kontoor Brands Reports Stronger 2026 First Quarter Results and Raises Full Year Outlook; Announces Planned Divestiture of Lee and $750 Million Share Repurchase Program | Press release | Business Wire | +2.31% | +2.09% | |
| Form 8-K Kontoor Brands, Inc. For: Apr 23 | SEC filing · Form 8-K | SEC EDGAR | -0.82% | -3.68% | |
| Kontoor Brands Declares Quarterly Dividend | Press release | Business Wire | -0.82% | -3.68% | |
| Western Roots, Wild Soles: Chaco and Wrangler Pair up for Adventurous Apparel and Footwear Collection | Press release | Business Wire | -0.47% | -0.55% | |
| Kontoor Brands Announces First Quarter 2026 Earnings and Conference Call Date | Press release | Business Wire | +1.43% | +0.19% | |
| Kontoor Brands Appoints Erinn Murphy as Vice President, Global Head of Finance and Operations, Helly Hansen and Corporate Investor Relations | Press release | Business Wire | +0.36% | +1.83% | |
| Kontoor Brands Announces Expanded Global Leadership Role for Joseph Alkire | Press release | Business Wire | +1.77% | +0.40% | |
| J.Crew and Lee® Announce First-Ever Collaboration Rooted in American Denim Heritage | Press release | Business Wire | +0.69% | +1.07% | |
| Form ARS Kontoor Brands, Inc. For: Jan 03 | SEC filing · Form ARS | SEC EDGAR | -0.62% | -4.64% | |
| Form DEF 14A Kontoor Brands, Inc. For: Jan 03 | SEC filing · Form DEF | SEC EDGAR | -0.62% | -4.64% | |
| Form DEFA14A Kontoor Brands, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | -0.62% | -4.64% | |
| Form 10-K Kontoor Brands, Inc. For: Jan 03 | SEC filing · Form 10-K | SEC EDGAR | -3.18% | -1.45% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the KTB section they belong to.
Where else KTB is measured.
KTB earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is Kontoor Brands, Inc.'s median reaction calculated?
Every labeled KTB news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 366 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 53% of KTB's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does KTB's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.