AcuityAds Holdings Inc. - Common Shares (ILLM)
ILLM moved a median of 0.00% 30 minutes after news, and -1.27% by the close. How ILLM actually reacts to news — the realized, point-in-time move the market made, measured across 28 labeled events over its full measured history with zero look-ahead.
ILLM’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 25% | 12 |
| 30-min | 0.00% | 39% | 13 |
| 60-min | 0.00% | 39% | 13 |
| to close | -1.27% | 23% | 13 |
Small sample: only 28 measured events — treat these medians as indicative, not stable.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when ILLM moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to ILLM's baseline. Nothing else.
Recent ILLM events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| illumin Reports Fourth Quarter and Full Year 2024 Financial Results | Press release | GlobeNewswire | — | — | |
| illumin Holdings Inc. announces date for Fourth Quarter and Year-End 2024 Financial and Operating Results | Press release | GlobeNewswire | — | — | |
| illumin to Present at the Small Cap Growth Virtual Investor Conference on February 6th | Press release | GlobeNewswire | — | — | |
| illumin Partners with Adsquare to Deliver Advanced Footfall Attribution, Bridging Online Advertising with Real-World Impact | Press release | GlobeNewswire | — | — | |
| illumin Announces TSX Acceptance of Normal Course Issuer Bid | Press release | GlobeNewswire | — | — | |
| illumin Reports Third Quarter 2024 Financial Results | Press release | GlobeNewswire | — | — | |
| illumin Holdings Inc. announces date for Third Quarter 2024 Financial and Operating Results | Press release | GlobeNewswire | — | — | |
| illumin to Participate in Upcoming Investor Conferences | Press release | GlobeNewswire | — | — | |
| illumin Reports Second Quarter 2024 Financial Results | Press release | GlobeNewswire | — | — | |
| illumin Adds New Chief Revenue Officer and New Senior Vice President of Marketing to Leadership Team | Press release | GlobeNewswire | — | — | |
| illumin Holdings Inc. Announces Date of Second Quarter 2024 Financial and Operating Results | Press release | GlobeNewswire | — | — | |
| illumin Announces Voting Results of Annual Meeting of Shareholders | Press release | GlobeNewswire | — | — | |
| illumin Holdings Inc. Announces Upgrade to the OTCQB in the United States | Press release | GlobeNewswire | — | — | |
| illumin Announces Date for Third Quarter 2023 Financial Results Video Conference Call | Press release | GlobeNewswire | — | — |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the ILLM section they belong to.
Where else ILLM is measured.
ILLM earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is AcuityAds Holdings Inc. - Common Shares's median reaction calculated?
Every labeled ILLM news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 28 events is what this page reports. On a sample this small (28 events), treat these medians as indicative, not stable. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does ILLM's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.