Heartland Financial USA, Inc. (HTLF)
HTLF moved a median of +0.16% 30 minutes after news, and -0.17% by the close. How HTLF actually reacts to news — the realized, point-in-time move the market made, measured across 222 labeled events over the last three years with zero look-ahead.
HTLF’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.04% | 51% | 183 |
| 30-min | +0.16% | 61% | 184 |
| 60-min | +0.35% | 59% | 184 |
| to close | -0.17% | 47% | 185 |
| Middle 50% of HTLF reactions | -0.20% to +0.54% |
|---|---|
| Median reaction (30-min) | +0.16% |
| Measured reactions | 222 |
Half of all Heartland Financial USA, Inc. news events land between -0.20% and +0.54% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when HTLF moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to HTLF's baseline. Nothing else.
Recent HTLF events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 15-12G HEARTLAND FINANCIAL USA | SEC filing · Form 15-12G | SEC EDGAR | — | — | |
| Form 8-K HEARTLAND FINANCIAL USA For: Jan 31 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form POSASR HEARTLAND FINANCIAL USA | SEC filing · Form POSASR | SEC EDGAR | — | — | |
| Form S-8 POS HEARTLAND FINANCIAL USA | SEC filing · Form S-8 | SEC EDGAR | — | — | |
| Form 8-K HEARTLAND FINANCIAL USA For: Jan 28 | SEC filing · Form 8-K | SEC EDGAR | -1.87% | +1.34% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Jan 10 | SEC filing · Form 8-K | SEC EDGAR | +1.25% | +3.44% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Jan 02 | SEC filing · Form 8-K | SEC EDGAR | -0.76% | -1.63% | |
| Heartland Financial USA, Inc. (“HTLF”) Announces Common Stock Dividend | Press release | GlobeNewswire | -0.76% | -1.63% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Dec 27 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -0.58% | |
| Great Hearts Gala Raises Over $1 Million for Teacher Excellence Fund to Support Arizona Teachers | Press release | PR Web | -0.16% | -0.40% | |
| Form 10-Q HEARTLAND FINANCIAL USA For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.46% | +1.38% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Oct 29 | SEC filing · Form 8-K | SEC EDGAR | +1.81% | +4.96% | |
| Heartland Financial USA, Inc. ("HTLF") Reports Quarterly Results as of September 30, 2024 | Press release | GlobeNewswire | +1.81% | +4.96% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Oct 24 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -2.95% | |
| Heartland Financial USA, Inc. (“HTLF”) Announces Common Stock and Series E Preferred Stock Dividends | Press release | GlobeNewswire | +0.00% | -2.95% | |
| Country Star Chayce Beckham to Headline 7th Annual Great Hearts Gala | Press release | PR Web | -0.29% | +1.25% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Aug 07 | SEC filing · Form 8-K | SEC EDGAR | +1.23% | -0.66% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | -1.01% | -1.73% | |
| Form 10-Q HEARTLAND FINANCIAL USA For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -1.01% | -1.73% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Jul 30 | SEC filing · Form 8-K | SEC EDGAR | +1.67% | +0.96% | |
| Heartland Financial USA, Inc. ("HTLF") Reports Quarterly Results as of June 30, 2024 | Press release | GlobeNewswire | +1.67% | +0.96% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Jul 26 | SEC filing · Form 8-K | SEC EDGAR | -1.72% | -2.10% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Jul 25 | SEC filing · Form 8-K | SEC EDGAR | +0.15% | +0.20% | |
| Heartland Financial USA, Inc. (“HTLF”) Announces Common Stock and Series E Preferred Stock Dividends | Press release | GlobeNewswire | +0.15% | +0.20% | |
| Form DEFM14A HEARTLAND FINANCIAL USA | SEC filing · Form DEFM14A | SEC EDGAR | +0.36% | -0.59% | |
| Form 8-K HEARTLAND FINANCIAL USA For: May 22 | SEC filing · Form 8-K | SEC EDGAR | -1.28% | -0.66% | |
| Form S-8 HEARTLAND FINANCIAL USA | SEC filing · Form S-8 | SEC EDGAR | -0.02% | -2.25% | |
| Form 10-Q HEARTLAND FINANCIAL USA For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | +1.97% | |
| ALERT: Rowley Law PLLC is Investigating Proposed Acquisition of Heartland Financial, USA Inc. | Press release | PR Newswire | +0.72% | +2.51% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Apr 28 | SEC filing · Form 8-K | SEC EDGAR | +3.23% | +2.83% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Apr 29 | SEC filing · Form 8-K | SEC EDGAR | +3.23% | +2.83% | |
| Heartland Financial USA, Inc. ("HTLF") Reports Quarterly Results as of March 31, 2024 | Press release | GlobeNewswire | +3.23% | +2.83% | |
| HTLF Stock Alert: Halper Sadeh LLC Is Investigating Whether the Sale of Heartland Financial, USA Inc. Is Fair to Shareholders | Press release | Business Wire | +3.23% | +2.83% | |
| UMB Announces Agreement to Acquire Heartland Financial | Press release | GlobeNewswire | +3.23% | +2.83% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Apr 25 | SEC filing · Form 8-K | SEC EDGAR | -3.63% | +0.51% | |
| Heartland Financial USA, Inc. (“HTLF”) Announces Common Stock and Series E Preferred Stock Dividends | Press release | GlobeNewswire | -3.63% | +0.51% | |
| HTLF Schedules First Quarter Earnings Conference Call for May 1, 2024 | Press release | GlobeNewswire | +0.18% | -1.74% | |
| Form ARS HEARTLAND FINANCIAL USA For: Apr 09 | SEC filing · Form ARS | SEC EDGAR | -2.33% | +0.21% | |
| Form DEF 14A HEARTLAND FINANCIAL USA For: Apr 09 | SEC filing · Form DEF | SEC EDGAR | -2.33% | +0.21% | |
| Form DEFA14A HEARTLAND FINANCIAL USA | SEC filing · Form DEFA14A | SEC EDGAR | -2.33% | +0.21% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Feb 27 | SEC filing · Form 8-K | SEC EDGAR | -2.18% | -3.31% | |
| Form 10-K HEARTLAND FINANCIAL USA For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.09% | -0.98% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Feb 13 | SEC filing · Form 8-K | SEC EDGAR | -0.63% | -1.04% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Feb 12 | SEC filing · Form 8-K | SEC EDGAR | +0.04% | -3.33% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Jan 29 | SEC filing · Form 8-K | SEC EDGAR | +0.94% | +0.70% | |
| Heartland Financial USA, Inc. ("HTLF") Reports Annual Earnings and Fourth Quarter Results as of December 31, 2023 | Press release | GlobeNewswire | +0.94% | +0.70% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Jan 24 | SEC filing · Form 8-K | SEC EDGAR | -0.13% | -1.40% | |
| Heartland Financial USA, Inc. (“HTLF”) Announces Common Stock and Series E Preferred Stock Dividends | Press release | GlobeNewswire | -0.13% | -1.40% | |
| HTLF Schedules Fourth Quarter Earnings Conference Call for January 29, 2024 | Press release | GlobeNewswire | +1.12% | +2.51% | |
| Form 8-K HEARTLAND FINANCIAL USA For: Dec 12 | SEC filing · Form 8-K | SEC EDGAR | +0.80% | +5.45% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the HTLF section they belong to.
Where else HTLF is measured.
HTLF earnings → · Analyst actions → · SEC filings →
Other Financial Services names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| BTCS Inc. (BTCS) | 222 | -0.38% | 39% |
| ConnectOne Bancorp, Inc. (CNOB) | 222 | 0.00% | 50% |
| 3I GROUP PLC UNSP/ADR (TGOPY) | 222 | +0.02% | 53% |
| Encore Capital Group Inc (ECPG) | 221 | +0.20% | 58% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Financial Services names, measured the same way →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Heartland Financial USA, Inc.'s median reaction calculated?
Every labeled HTLF news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 222 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 61% of HTLF's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does HTLF's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.