Harley-Davidson, Inc. (HOG)
HOG moved a median of -0.02% 30 minutes after news, and -0.13% by the close. How HOG actually reacts to news — the realized, point-in-time move the market made, measured across 396 labeled events over the last three years with zero look-ahead.
HOG’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.04% | 53% | 395 |
| 30-min | -0.02% | 47% | 396 |
| 60-min | -0.09% | 46% | 396 |
| to close | -0.13% | 46% | 394 |
| Middle 50% of HOG reactions | -0.81% to +0.72% |
|---|---|
| Median reaction (30-min) | -0.02% |
| Measured reactions | 396 |
Half of all Harley-Davidson, Inc. news events land between -0.81% and +0.72% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How HOG reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 11 | +0.24% | 64% | +0.36% |
| Analyst downgrades | 17 | +0.38% | 82% | -0.14% |
| Coverage initiations | 10 | -0.11% | 50% | +1.23% |
| Rating reiterations | 57 | +0.02% | 53% | +0.10% |
| Price-target raises | 19 | -0.32% | 37% | -0.18% |
| Price-target cuts | 23 | +0.09% | 52% | -0.17% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how HOG ranks against every other measured name →
That’s how HOG usually reacts — get an email when it moves on news →Email me when HOG moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to HOG's baseline. Nothing else.
Recent HOG events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Harley-Davidson, Inc. To Report Third Quarter 2026 Results on October 29, 2026 | Press release | PR Newswire | +0.50% | +0.00% | |
| HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION | Press release | PR Newswire | +0.20% | -2.51% | |
| Harley-Davidson, Inc. Declares Dividend | Press release | PR Newswire | +0.78% | +2.95% | |
| Form 10-Q HARLEY-DAVIDSON, INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -1.39% | -3.27% | |
| Form 8-K HARLEY-DAVIDSON, INC. For: Jul 23 | SEC filing · Form 8-K | SEC EDGAR | -0.27% | -4.05% | |
| Form 8-K/A HARLEY-DAVIDSON, INC. For: Jul 23 | SEC filing · Form 8-K | SEC EDGAR | -1.41% | -3.19% | |
| Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance | Press release | PR Newswire | -0.27% | -4.05% | |
| Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026 | Press release | PR Newswire | -0.86% | -3.50% | |
| Form 11-K HARLEY-DAVIDSON, INC. For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.14% | -1.58% | |
| Form 8-K HARLEY-DAVIDSON, INC. For: Jun 26 | SEC filing · Form 8-K | SEC EDGAR | +0.24% | -2.73% | |
| Harley-Davidson Announces Return of Revolution® Max Production to U.S. Facilities | Press release | PR Newswire | -0.28% | +1.80% | |
| Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference | Press release | PR Newswire | +0.20% | +0.18% | |
| Form SD HARLEY-DAVIDSON, INC. | SEC filing · Form SD | SEC EDGAR | +0.96% | +2.01% | |
| Form 8-K HARLEY-DAVIDSON, INC. For: May 21 | SEC filing · Form 8-K | SEC EDGAR | -0.04% | +0.29% | |
| Harley-Davidson, Inc. Declares Dividend | Press release | PR Newswire | +2.56% | +2.02% | |
| Form 10-Q HARLEY-DAVIDSON, INC. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.06% | -1.77% | |
| Form 8-K HARLEY-DAVIDSON, INC. For: May 05 | SEC filing · Form 8-K | SEC EDGAR | +0.30% | +7.03% | |
| Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth | Press release | PR Newswire | +0.30% | +7.03% | |
| Harley-Davidson Delivers First Quarter Financial Results | Press release | PR Newswire | +0.30% | +7.03% | |
| Dickies® x Harley-Davidson® Return with "Built to Outlast" Collection | Press release | PR Newswire | -0.26% | -4.14% | |
| Harley-Davidson, Inc. To Report First Quarter 2026 Results and Present Strategic Plan on May 5, 2026 | Press release | PR Newswire | +0.95% | +0.29% | |
| Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026 | Press release | PR Newswire | -0.73% | -1.38% | |
| Form ARS HARLEY-DAVIDSON, INC. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.27% | +0.89% | |
| Form DEF 14A HARLEY-DAVIDSON, INC. For: May 21 | SEC filing · Form DEF | SEC EDGAR | +0.06% | +0.85% | |
| Form DEFA14A HARLEY-DAVIDSON, INC. | SEC filing · Form DEFA14A | SEC EDGAR | +0.13% | +0.89% | |
| HARLEY-DAVIDSON LAUNCHES RIDE | Press release | PR Newswire | +0.00% | +4.33% | |
| Form 8-K HARLEY-DAVIDSON, INC. For: Mar 06 | SEC filing · Form 8-K | SEC EDGAR | -0.08% | +1.69% | |
| Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding €700,000,000 5.125 per cent. Guaranteed Notes due 2026 | Press release | PR Newswire | +0.31% | -0.88% | |
| Harley-Davidson, Inc. to Present at Citi's 2026 Global Consumer & Retail Conference | Press release | PR Newswire | -0.97% | +4.57% | |
| Form 10-K HARLEY-DAVIDSON, INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.14% | -0.14% | |
| Harley-Davidson, Inc. Declares Dividend | Press release | PR Newswire | -0.98% | -0.29% | |
| Form 8-K HARLEY-DAVIDSON, INC. For: Feb 09 | SEC filing · Form 8-K | SEC EDGAR | +4.15% | +5.28% | |
| Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook | Press release | PR Newswire | +4.15% | +5.28% | |
| Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2025 Results on February 10, 2026 | Press release | PR Newswire | -0.44% | -1.43% | |
| HARLEY-DAVIDSON DEBUTS NEW 2026 GRAND AMERICAN TOURING, TRIKE, ADVENTURE AND CUSTOM VEHICLE OPERATION™ MOTORCYCLES | Press release | PR Newswire | -0.12% | -0.28% | |
| Form 8-K HARLEY-DAVIDSON, INC. For: Dec 10 | SEC filing · Form 8-K | SEC EDGAR | +0.09% | -0.93% | |
| Harley-Davidson Announces Key Leadership Changes | Press release | PR Newswire | +0.09% | -0.93% | |
| Form 8-K HARLEY-DAVIDSON, INC. For: Dec 05 | SEC filing · Form 8-K | SEC EDGAR | +0.04% | -2.21% | |
| Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028 | Press release | PR Newswire | -1.24% | -0.04% | |
| Harley-Davidson, Inc. Declares Dividend | Press release | PR Newswire | +0.85% | +1.58% | |
| Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029 | Press release | PR Newswire | -0.34% | +1.78% | |
| Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029 | Press release | PR Newswire | +0.04% | +1.17% | |
| Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029 | Press release | PR Newswire | +0.57% | -2.45% | |
| Form 8-K HARLEY-DAVIDSON, INC. For: Oct 31 | SEC filing · Form 8-K | SEC EDGAR | +0.28% | +1.79% | |
| Form 10-Q HARLEY-DAVIDSON, INC. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.08% | -0.75% | |
| Form 8-K HARLEY-DAVIDSON, INC. For: Nov 04 | SEC filing · Form 8-K | SEC EDGAR | +1.36% | -3.13% | |
| Harley-Davidson Delivers Third Quarter Financial Results | Press release | PR Newswire | +1.36% | -3.13% | |
| HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS | Press release | PR Newswire | +1.36% | -3.13% | |
| Harley-Davidson, Inc. To Report Third Quarter 2025 Results on November 4, 2025 | Press release | PR Newswire | -0.66% | -0.26% | |
| Harley-Davidson and Realtree® Release "Get Lost" Collaboration | Press release | PR Newswire | +0.05% | -1.95% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the HOG section they belong to.
Where else HOG is measured.
HOG earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| BJ's Restaurants, Inc. (BJRI) | 397 | -0.07% | 48% |
| Carnival Plc ADS ADS (CUK) | 396 | 0.00% | 50% |
| HOWDEN JOINERY UNSP/ADR (HWDJY) | 396 | 0.00% | 0% |
| Greif Inc. Class A (GEF) | 391 | +0.03% | 52% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Harley-Davidson, Inc.'s median reaction calculated?
Every labeled HOG news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 396 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 47% of HOG's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does HOG's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.