Pacer Cash Cows Fund of Funds ETF (HERD)
HERD moved a median of -0.08% 30 minutes after news, and -0.11% by the close. How HERD actually reacts to news — the realized, point-in-time move the market made, measured across 340 labeled events over the last three years with zero look-ahead.
HERD’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 34% | 160 |
| 30-min | -0.08% | 27% | 248 |
| 60-min | -0.08% | 12% | 265 |
| to close | -0.11% | 26% | 340 |
| Middle 50% of HERD reactions | -0.21% to 0.00% |
|---|---|
| Median reaction (30-min) | -0.08% |
| Measured reactions | 340 |
Half of all Pacer Cash Cows Fund of Funds ETF news events land between -0.21% and +0.00% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when HERD moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to HERD's baseline. Nothing else.
Recent HERD events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form CERT Pacer Funds Trust | SEC filing · Form CERT | SEC EDGAR | — | +0.19% | |
| Form 497K Pacer Funds Trust | SEC filing · Form 497K | SEC EDGAR | — | +0.09% | |
| Form 497K Pacer Funds Trust | SEC filing · Form 497K | SEC EDGAR | -0.20% | +0.26% | |
| Form CERT Pacer Funds Trust | SEC filing · Form CERT | SEC EDGAR | — | +0.12% | |
| Form 497 Pacer Funds Trust | SEC filing · Form 497 | SEC EDGAR | — | -0.18% | |
| Form 497J Pacer Funds Trust | SEC filing · Form 497J | SEC EDGAR | — | +0.00% | |
| Form 497K Pacer Funds Trust | SEC filing · Form 497K | SEC EDGAR | +0.00% | -0.71% | |
| Form N-PX Pacer Funds Trust For: Jun 30 | SEC filing · Form N-PX | SEC EDGAR | +0.00% | -0.71% | |
| Form 485BPOS Pacer Funds Trust | SEC filing · Form 485BPOS | SEC EDGAR | — | -0.00% | |
| Form 40-17G Pacer Funds Trust | SEC filing · Form 40-17G | SEC EDGAR | — | +0.39% | |
| Form CERT Pacer Funds Trust | SEC filing · Form CERT | SEC EDGAR | — | -0.16% | |
| Form 497 Pacer Funds Trust | SEC filing · Form 497 | SEC EDGAR | — | +0.02% | |
| Form 497K Pacer Funds Trust | SEC filing · Form 497K | SEC EDGAR | -0.12% | -0.22% | |
| Form 8-A12B Pacer Funds Trust | SEC filing · Form 8-A12B | SEC EDGAR | -0.12% | -0.22% | |
| Form 485BPOS Pacer Funds Trust | SEC filing · Form 485BPOS | SEC EDGAR | — | -0.13% | |
| Form 497K Pacer Funds Trust | SEC filing · Form 497K | SEC EDGAR | — | -0.17% | |
| Form N-CEN/A Pacer Funds Trust For: Oct 31 | SEC filing · Form N-CEN | SEC EDGAR | — | +0.00% | |
| Form NPORT-P/A Pacer Funds Trust For: Jan 31 | SEC filing · Form NPORT-P | SEC EDGAR | — | +0.00% | |
| Form 485BXT Pacer Funds Trust | SEC filing · Form 485BXT | SEC EDGAR | — | -2.44% | |
| Form 24F-2NT Pacer Funds Trust For: Apr 30 | SEC filing · Form 24F-2NT | SEC EDGAR | — | +0.00% | |
| Form 485BXT Pacer Funds Trust | SEC filing · Form 485BXT | SEC EDGAR | — | +0.00% | |
| Form N-CEN Pacer Funds Trust For: Apr 30 | SEC filing · Form N-CEN | SEC EDGAR | +0.00% | +1.56% | |
| Form NT-NCSR Pacer Funds Trust For: Apr 30 | SEC filing · Form NT-NCSR | SEC EDGAR | — | -0.23% | |
| Form 497J Pacer Funds Trust | SEC filing · Form 497J | SEC EDGAR | -0.11% | -0.19% | |
| Form N-CSR Pacer Funds Trust For: Apr 30 | SEC filing · Form N-CSR | SEC EDGAR | -0.03% | +0.16% | |
| Form N-CSRS Pacer Funds Trust For: Apr 30 | SEC filing · Form N-CSRS | SEC EDGAR | -0.03% | +0.16% | |
| Form NT-NCSR Pacer Funds Trust For: Apr 30 | SEC filing · Form NT-NCSR | SEC EDGAR | -0.07% | +0.64% | |
| Form 485BPOS Pacer Funds Trust | SEC filing · Form 485BPOS | SEC EDGAR | — | -0.11% | |
| Form 497K Pacer Funds Trust | SEC filing · Form 497K | SEC EDGAR | — | -0.11% | |
| Form 8-A12B Pacer Funds Trust | SEC filing · Form 8-A12B | SEC EDGAR | — | -0.11% | |
| Form 497 Pacer Funds Trust | SEC filing · Form 497 | SEC EDGAR | — | -0.32% | |
| Form 485BXT Pacer Funds Trust | SEC filing · Form 485BXT | SEC EDGAR | — | -0.21% | |
| Form NPORT-P Pacer Funds Trust For: Apr 30 | SEC filing · Form NPORT-P | SEC EDGAR | — | -0.16% | |
| Form 485BXT Pacer Funds Trust | SEC filing · Form 485BXT | SEC EDGAR | +0.00% | +0.05% | |
| Form 485BXT Pacer Funds Trust | SEC filing · Form 485BXT | SEC EDGAR | -0.04% | -0.07% | |
| Form 497 Pacer Funds Trust | SEC filing · Form 497 | SEC EDGAR | +0.00% | +0.43% | |
| Form 485BXT Pacer Funds Trust | SEC filing · Form 485BXT | SEC EDGAR | — | +0.25% | |
| Form 485BXT Pacer Funds Trust | SEC filing · Form 485BXT | SEC EDGAR | — | +0.00% | |
| Form 485BXT Pacer Funds Trust | SEC filing · Form 485BXT | SEC EDGAR | -0.01% | +0.36% | |
| Form 485APOS Pacer Funds Trust | SEC filing · Form 485APOS | SEC EDGAR | — | -0.29% | |
| Form 497 Pacer Funds Trust | SEC filing · Form 497 | SEC EDGAR | +0.03% | -1.79% | |
| Form 497 Pacer Funds Trust | SEC filing · Form 497 | SEC EDGAR | +0.15% | +0.02% | |
| Form 497K Pacer Funds Trust | SEC filing · Form 497K | SEC EDGAR | +0.15% | +0.02% | |
| Form NPORT-P Pacer Funds Trust For: Jan 31 | SEC filing · Form NPORT-P | SEC EDGAR | +0.15% | +0.02% | |
| Form 497 Pacer Funds Trust | SEC filing · Form 497 | SEC EDGAR | +0.01% | -0.22% | |
| Form 497K Pacer Funds Trust | SEC filing · Form 497K | SEC EDGAR | — | -0.23% | |
| Form 485BPOS Pacer Funds Trust | SEC filing · Form 485BPOS | SEC EDGAR | — | +1.20% | |
| Form 497J Pacer Funds Trust | SEC filing · Form 497J | SEC EDGAR | — | +1.20% | |
| Form 497K Pacer Funds Trust | SEC filing · Form 497K | SEC EDGAR | — | +1.20% | |
| Form 8-A12B Pacer Funds Trust | SEC filing · Form 8-A12B | SEC EDGAR | +0.13% | +1.20% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the HERD section they belong to.
Where else HERD is measured.
HERD earnings → · Analyst actions → · SEC filings →
Every ticker we measure the same way24
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Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Pacer Cash Cows Fund of Funds ETF's median reaction calculated?
Every labeled HERD news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 340 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 27% of HERD's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does HERD's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.