Gap, Inc. (The) (GPS)
GPS moved a median of +0.69% 30 minutes after news, and +0.66% by the close. How GPS actually reacts to news — the realized, point-in-time move the market made, measured across 168 labeled events over the last three years with zero look-ahead.
GPS’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.33% | 63% | 151 |
| 30-min | +0.69% | 66% | 151 |
| 60-min | +0.53% | 65% | 151 |
| to close | +0.66% | 72% | 151 |
| Middle 50% of GPS reactions | -0.53% to +1.44% |
|---|---|
| Median reaction (30-min) | +0.69% |
| Measured reactions | 168 |
Half of all Gap, Inc. (The) news events land between -0.53% and +1.44% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How GPS reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 24 | -1.32% | 25% | -2.73% |
| Rating reiterations | 34 | +0.65% | 65% | +0.53% |
| Price-target raises | 27 | +0.29% | 67% | +0.57% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how GPS ranks against every other measured name →
That’s how GPS usually reacts — get an email when it moves on news →Email me when GPS moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to GPS's baseline. Nothing else.
Recent GPS events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Gap Inc. Debuts First Fashiontainment Partnership with Emerging Boy Band JYT | Press release | PR Newswire | -0.12% | -1.33% | |
| Athleta Named Official Off-Court Apparel Partner of the Golden State Valkyries | Press release | PR Newswire | -0.55% | -2.85% | |
| Form 8-K GAP INC For: Sep 15 | SEC filing · Form 8-K | SEC EDGAR | -0.39% | -1.42% | |
| Gap Inc. Appoints Kirsten Green to Board of Directors | Press release | PR Newswire | -0.39% | -1.42% | |
| Gap Inc. to Participate in the Goldman Sachs Global Consumer & Retail Conference | Press release | PR Newswire | -0.69% | -0.09% | |
| Form 10-Q GAP INC For: Aug 01 | SEC filing · Form 10-Q | SEC EDGAR | +0.34% | -0.36% | |
| Form 8-K GAP INC For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | -1.84% | -6.08% | |
| Gap Inc. Announces Leadership Transition at Old Navy | Press release | PR Newswire | -1.84% | -6.08% | |
| Gap Inc. Reports Second Quarter Fiscal 2026 Results | Press release | PR Newswire | -1.84% | -6.08% | |
| Athleta's Fall Campaign Puts Women At The Center of Conversations About Strength | Press release | PR Newswire | -1.16% | -0.59% | |
| GAP INC.'S ENCORE MEMBERSHIP PROGRAM TAKES OVER NEW YORK FASHION WEEK WITH SIX DAYS OF MEMBER ACCESS AND EXPERIENCES | Press release | PR Newswire | +1.50% | +1.80% | |
| Athleta Brings Empowering Experience to Olivia Rodrigo's Daisy Chain Fields Festival | Press release | PR Newswire | +0.10% | -1.16% | |
| Gap Inc. Announces Third Quarter Dividend | Press release | PR Newswire | -0.59% | +0.05% | |
| Gap Inc. to Report Second Quarter Fiscal 2026 Results on August 27 | Press release | PR Newswire | +0.38% | -1.15% | |
| Form 8-K GAP INC For: Jul 17 | SEC filing · Form 8-K | SEC EDGAR | +0.40% | -1.06% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating The Gap Inc. (GAP) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | -0.08% | +1.73% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against The Gap Inc. (GAP) And Encourages Shareholders to Reach Out | Press release | ACCESS Newswire | -1.21% | +1.47% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against The Gap Inc. (GAP) and Encourages Shareholders to Learn More About the Investigation | Press release | ACCESS Newswire | -1.21% | +1.47% | |
| The Gap Inc. (GAP) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | +0.21% | +0.35% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Gap Inc. (GAP) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.21% | -1.08% | |
| The Gap Inc. (GAP) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.20% | -0.57% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against The Gap Inc. (GAP) And Encourages Stockholders to Reach Out | Press release | ACCESS Newswire | -0.05% | -2.46% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating The Gap Inc. (GAP) And Encourages Stockholders to Connect | Press release | ACCESS Newswire | +0.07% | -0.55% | |
| The Gap Inc. (GAP) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | +0.17% | -1.11% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against The Gap Inc. (GAP) and Encourages Stockholders to Learn More About the Investigation | Press release | ACCESS Newswire | +0.02% | +0.32% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Gap Inc. (GAP) Investors to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.31% | -2.87% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Gap, Inc. (GAP) Shareholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.23% | -1.74% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating The Gap, Inc. (GAP) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | -0.28% | -4.10% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against The Gap, Inc. (GAP) and Encourages Shareholders to Learn More About the Investigation | Press release | ACCESS Newswire | +0.16% | -1.36% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against The Gap, Inc. (GAP) And Encourages Shareholders to Reach Out | Press release | ACCESS Newswire | +0.11% | -1.38% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Gap, Inc. (GAP) Shareholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.77% | -0.14% | |
| The Gap, Inc. (GAP) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.77% | -0.14% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating The Gap, Inc. (GAP) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | +0.02% | -1.15% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Gap, Inc. (GAP) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.56% | +2.15% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against The Gap, Inc. (GAP) and Encourages Stockholders to Learn More About the Investigation | Press release | ACCESS Newswire | -0.21% | +0.26% | |
| The Gap, Inc. (GAP) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.16% | +0.26% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Gap, Inc. (GAP) Investors to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.30% | -1.37% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Gap, Inc. (GAP) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.00% | +0.33% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against The Gap, Inc. (GAP) And Encourages Stockholders to Reach Out | Press release | ACCESS Newswire | -0.14% | -0.28% | |
| The Gap, Inc. (GAP) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.02% | -0.18% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against The Gap, Inc. (GAP) and Encourages Stockholders to Learn More About the Investigation | Press release | ACCESS Newswire | +0.07% | +1.24% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Gap, Inc. (GAP) Investors to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.16% | -0.47% | |
| Form 10-Q GAP INC For: May 02 | SEC filing · Form 10-Q | SEC EDGAR | -0.02% | +2.62% | |
| Form SD GAP INC | SEC filing · Form SD | SEC EDGAR | -0.02% | +2.62% | |
| Gap Inc. Investigation Initiated: SueWallSt Investigates the Officers and Directors of Gap Inc. (GAP) | Press release | PR Newswire | +0.57% | -1.08% | |
| Form 8-K GAP INC For: May 28 | SEC filing · Form 8-K | SEC EDGAR | -0.52% | +0.47% | |
| Gap Inc. Reports First Quarter Fiscal 2026 Results, Raises Full Year Earnings Per Share Outlook | Press release | PR Newswire | -0.52% | +0.47% | |
| Gap Inc. Appoints Donald Kohler as Banana Republic President and Chief Executive Officer | Press release | PR Newswire | -2.46% | +0.34% | |
| Form 8-K GAP INC For: May 12 | SEC filing · Form 8-K | SEC EDGAR | -1.90% | -1.52% | |
| Gap Inc. Announces Second Quarter Dividend | Press release | PR Newswire | -0.35% | -1.82% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the GPS section they belong to.
Where else GPS is measured.
GPS earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| BURBERRY GROUP PLC S/ADR (BURBY) | 168 | 0.00% | 42% |
| Escalade, Incorporated (ESCA) | 168 | 0.00% | 41% |
| MARKS & SPENCER GRP S/ADR (MAKSY) | 167 | 0.00% | 40% |
| LandBridge Company LLC Class A Shares Representing Limited Liability Company Interests (LB) | 166 | -0.07% | 48% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Gap, Inc. (The)'s median reaction calculated?
Every labeled GPS news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 168 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 66% of GPS's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does GPS's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.