Canada Goose Holdings Inc. Subordinate Voting Shares (GOOS)
GOOS moved a median of -0.15% 30 minutes after news, and -0.44% by the close. How GOOS actually reacts to news — the realized, point-in-time move the market made, measured across 170 labeled events over the last three years with zero look-ahead.
GOOS’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 47% | 170 |
| 30-min | -0.15% | 45% | 170 |
| 60-min | -0.11% | 45% | 170 |
| to close | -0.44% | 42% | 167 |
| Middle 50% of GOOS reactions | -0.95% to +0.84% |
|---|---|
| Median reaction (30-min) | -0.15% |
| Measured reactions | 170 |
Half of all Canada Goose Holdings Inc. Subordinate Voting Shares news events land between -0.95% and +0.84% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How GOOS reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 26 | +0.49% | 65% | +0.45% |
| Analyst downgrades | 32 | +0.31% | 56% | +1.42% |
| Rating reiterations | 31 | +0.30% | 58% | +0.53% |
| Price-target raises | 11 | 0.00% | 46% | +0.16% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how GOOS ranks against every other measured name →
That’s how GOOS usually reacts — get an email when it moves on news →Email me when GOOS moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to GOOS's baseline. Nothing else.
Recent GOOS events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Canada Goose to Announce Second Quarter Fiscal Year 2027 Financial Results on November 5, 2026 | Press release | Business Wire | +0.25% | +3.38% | |
| Haider Ackermann Presents Axis of Endurance, a Study in Strength and Form for Snow Goose by Canada Goose Fall/Winter 2026 | Press release | Business Wire | -0.40% | +4.00% | |
| Canada Goose Sets Sail with Ewan McGregor for TRUE WIND, a Transatlantic Sailing Expedition | Press release | Business Wire | -0.20% | -1.18% | |
| Canada Goose CEO, Dani Reiss, Purchases Additional Company Shares | Press release | Business Wire | +2.74% | -0.39% | |
| Canada Goose Enters Motorsport Through Partnership with ARCH Motorcycle Racing | Press release | Business Wire | +0.43% | -0.86% | |
| Form 6-K Canada Goose Holdings For: Sep 10 | SEC filing · Form 6-K | SEC EDGAR | -0.21% | +0.38% | |
| Canada Goose Announces Participation in Goldman Sachs 33rd Annual Global Consumer & Retail Conference | Press release | Business Wire | -0.24% | -5.26% | |
| Canada Goose Presents the Fall/Winter 2026 Collection | Press release | Business Wire | -0.39% | -1.07% | |
| Canada Goose Announces Voting Results From Annual and Special Meeting of Shareholders | Press release | Business Wire | +1.15% | — | |
| Canada Goose Appoints Massimo Piombini to Board of Directors | Press release | Business Wire | +1.15% | — | |
| Form 6-K Canada Goose Holdings For: Aug 07 | SEC filing · Form 6-K | SEC EDGAR | +1.15% | — | |
| Canada Goose Announces Agreement to Sell Baffin to Royer | Press release | Business Wire | -0.83% | -2.11% | |
| Form 6-K Canada Goose Holdings For: Aug 05 | SEC filing · Form 6-K | SEC EDGAR | -1.02% | -3.27% | |
| Canada Goose Reports First Quarter Fiscal 2027 Results | Press release | Business Wire | +0.27% | +1.20% | |
| Form 6-K Canada Goose Holdings For: Jun 28 | SEC filing · Form 6-K | SEC EDGAR | +0.27% | +1.20% | |
| Canada Goose Marks 50% Reduction in Operational Emissions as It Sets the Course For Its Next Sustainability Chapter | Press release | Business Wire | +0.41% | -0.81% | |
| Canada Goose to Announce First Quarter Fiscal Year 2027 Financial Results on July 30, 2026 | Press release | Business Wire | +1.14% | +2.48% | |
| Form 6-K Canada Goose Holdings For: Jul 06 | SEC filing · Form 6-K | SEC EDGAR | -0.83% | +0.94% | |
| Form SD Canada Goose Holdings | SEC filing · Form SD | SEC EDGAR | -2.40% | -1.10% | |
| Form 6-K Canada Goose Holdings For: May 28 | SEC filing · Form 6-K | SEC EDGAR | +0.10% | +0.40% | |
| Automatic Securities Disposition Plan Established by Canada Goose Chief Executive Officer | Press release | Canada Newswire | +0.10% | +0.40% | |
| Form 20-F Canada Goose Holdings For: Mar 29 | SEC filing · Form 20-F | SEC EDGAR | +0.57% | -1.34% | |
| Canada Goose Reports Fourth Quarter and Full Year Fiscal 2026 Results | Press release | Business Wire | -5.37% | -13.02% | |
| Form 6-K Canada Goose Holdings For: Mar 29 | SEC filing · Form 6-K | SEC EDGAR | -5.37% | -13.02% | |
| Canada Goose to Announce Fourth Quarter and Fiscal Year 2026 Financial Results on May 14, 2026 | Press release | Business Wire | +0.71% | +1.78% | |
| Canada Goose Announces Participation in 47th Raymond James Institutional Investor Conference | Press release | Business Wire | +0.90% | -1.47% | |
| Canada Goose Appoints Patrick Bourke as President, North America | Press release | Business Wire | +0.32% | -3.00% | |
| Canada Goose Reports Third Quarter Fiscal 2026 Results | Press release | Business Wire | +0.32% | -3.00% | |
| Form 6-K Canada Goose Holdings For: Dec 28 | SEC filing · Form 6-K | SEC EDGAR | +0.32% | -3.00% | |
| Canada Goose to Announce Third Quarter Fiscal Year 2026 Financial Results on February 5, 2026 | Press release | Business Wire | -2.08% | -1.04% | |
| Canada Goose Announces Executive Management Changes | Press release | Business Wire | +0.19% | +5.51% | |
| Canada Goose Reports Second Quarter Fiscal 2026 Results | Press release | Business Wire | -0.33% | +0.91% | |
| Form 6-K Canada Goose Holdings For: Sep 28 | SEC filing · Form 6-K | SEC EDGAR | -0.33% | +0.91% | |
| Canada Goose to Announce Second Quarter Fiscal Year 2026 Financial Results on November 6, 2025 | Press release | Business Wire | -0.23% | +1.78% | |
| Canada Goose Announces Participation in Goldman Sachs 32nd Annual Global Retailing Conference | Press release | Business Wire | +0.94% | +3.59% | |
| Form 6-K Canada Goose Holdings For: Aug 25 | SEC filing · Form 6-K | SEC EDGAR | +2.02% | -2.33% | |
| Form 6-K Canada Goose Holdings For: Aug 08 | SEC filing · Form 6-K | SEC EDGAR | -0.27% | -2.38% | |
| Canada Goose Announces Election of Directors | Press release | Business Wire | -0.27% | -2.38% | |
| Canada Goose Reports First Quarter Fiscal 2026 Results | Press release | Business Wire | -1.67% | -10.69% | |
| Form 6-K Canada Goose Holdings For: Jun 29 | SEC filing · Form 6-K | SEC EDGAR | -1.67% | -10.69% | |
| Canada Goose to Announce First Quarter Fiscal Year 2026 Financial Results on July 31, 2025 | Press release | Business Wire | -0.04% | +2.75% | |
| Form 6-K Canada Goose Holdings For: Jun 26 | SEC filing · Form 6-K | SEC EDGAR | +0.97% | -1.30% | |
| Haider Ackermann Ignites Summer Heat With His Second ‘Snow Goose by Canada Goose’ Capsule | Press release | Business Wire | +0.19% | -0.17% | |
| Form 6-K Canada Goose Holdings For: Jun 04 | SEC filing · Form 6-K | SEC EDGAR | +0.00% | -3.70% | |
| Canada Goose Provides Update on Arbitration Proceedings | Press release | Business Wire | +0.00% | -3.70% | |
| Form SD Canada Goose Holdings | SEC filing · Form SD | SEC EDGAR | -0.82% | +0.69% | |
| Canada Goose Announces Participation in the Baird 2025 Global Consumer, Technology and Services Conference | Press release | Business Wire | -0.99% | -5.04% | |
| Canada Goose Reports Fourth Quarter and Full Year Fiscal 2025 Results | Press release | Business Wire | +2.50% | +2.60% | |
| Form 20-F Canada Goose Holdings For: Mar 30 | SEC filing · Form 20-F | SEC EDGAR | +2.50% | +2.60% | |
| Form 6-K Canada Goose Holdings For: Mar 30 | SEC filing · Form 6-K | SEC EDGAR | +2.50% | +2.60% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the GOOS section they belong to.
Where else GOOS is measured.
GOOS earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Liberty Media Corporation - Series A Liberty Braves (BATRA) | 174 | +0.07% | 53% |
| Qurate Retail, Inc. - Series A (QRTEA) | 171 | +0.25% | 55% |
| JAKKS Pacific, Inc. (JAKK) | 170 | +0.07% | 53% |
| PARKS! AMERICA INC (PRKA) | 170 | 0.00% | 18% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Canada Goose Holdings Inc. Subordinate Voting Shares's median reaction calculated?
Every labeled GOOS news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 170 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 45% of GOOS's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does GOOS's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.