Viant Technology Inc. - common stock (DSP)
DSP moved a median of +0.29% 30 minutes after news, and +0.50% by the close. How DSP actually reacts to news — the realized, point-in-time move the market made, measured across 295 labeled events over the last three years with zero look-ahead.
DSP’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 42% | 292 |
| 30-min | +0.29% | 54% | 294 |
| 60-min | +0.16% | 52% | 294 |
| to close | +0.50% | 55% | 288 |
| Middle 50% of DSP reactions | -1.01% to +1.63% |
|---|---|
| Median reaction (30-min) | +0.29% |
| Measured reactions | 295 |
Half of all Viant Technology Inc. - common stock news events land between -1.01% and +1.63% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How DSP reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 16 | -0.01% | 50% | -1.71% |
| Coverage initiations | 13 | -0.65% | 31% | +0.69% |
| Rating reiterations | 64 | +0.36% | 58% | +0.26% |
| Price-target raises | 21 | -0.09% | 43% | -0.84% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how DSP ranks against every other measured name →
That’s how DSP usually reacts — get an email when it moves on news →Email me when DSP moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to DSP's baseline. Nothing else.
Recent DSP events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Fortune Media and Great Place To Work Name Viant to 2026 Best Workplaces in Advertising & Marketing | Press release | Business Wire | +0.08% | +0.33% | |
| Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV | Press release | Business Wire | +0.65% | +0.90% | |
| Form 8-K Viant Technology Inc. For: Sep 17 | SEC filing · Form 8-K | SEC EDGAR | -0.26% | +3.04% | |
| Viant Technology Inc. Announces Launch of Public Offering of Class A Common Stock | Press release | Business Wire | +1.09% | -0.99% | |
| Viant Appoints Craig Abrahams to Board of Directors | Press release | Business Wire | +3.93% | — | |
| Viant Named CTV Innovation Leader | Press release | Business Wire | — | +1.65% | |
| Viant to Participate in Upcoming Investor Conferences | Press release | Business Wire | -0.85% | -6.45% | |
| Viant Announces Date of Second Quarter 2026 Financial Results and Conference Call | Press release | Business Wire | +0.76% | -3.52% | |
| Viant Integrates with Publica by IAS to Expand Premium Connected TV Access | Press release | Business Wire | +0.40% | +1.92% | |
| Viant Expands Publisher Solutions to Unlock Greater Performance and Transparency | Press release | Business Wire | -0.80% | -1.33% | |
| Form 8-K Viant Technology Inc. For: Jun 04 | SEC filing · Form 8-K | SEC EDGAR | -0.50% | -0.08% | |
| Viant and Ad Fontes Media Bring Political Bias-Based Targeting to CTV News for the First Time | Press release | Business Wire | -2.50% | +1.29% | |
| Form 10-Q Viant Technology Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -4.76% | -9.85% | |
| Form 8-K Viant Technology Inc. For: May 11 | SEC filing · Form 8-K | SEC EDGAR | -4.76% | -9.85% | |
| Viant Technology Announces First Quarter 2026 Financial Results | Press release | Business Wire | -4.76% | -9.85% | |
| Viant Technology Closes Acquisition of TVision Insights | Press release | Business Wire | -0.17% | +0.95% | |
| Viant Announces Date of First Quarter 2026 Financial Results and Conference Call | Press release | Business Wire | +1.33% | +0.19% | |
| Viant to Participate in Upcoming Investor Conferences | Press release | Business Wire | +1.33% | +0.19% | |
| Form DEF 14A Viant Technology Inc. For: Jun 04 | SEC filing · Form DEF | SEC EDGAR | -0.69% | +3.83% | |
| Form DEFA14A Viant Technology Inc. | SEC filing · Form DEFA14A | SEC EDGAR | -0.69% | +3.83% | |
| Form 8-K Viant Technology Inc. For: Apr 14 | SEC filing · Form 8-K | SEC EDGAR | +2.94% | +6.53% | |
| Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform | Press release | Business Wire | +2.94% | +6.53% | |
| Form 10-K Viant Technology Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -3.66% | +5.00% | |
| Form 8-K Viant Technology Inc. For: Mar 11 | SEC filing · Form 8-K | SEC EDGAR | -3.66% | +5.00% | |
| Form S-8 Viant Technology Inc. | SEC filing · Form S-8 | SEC EDGAR | -3.66% | +5.00% | |
| Viant Technology Announces Fourth Quarter and Full Year 2025 Financial Results | Press release | Business Wire | -3.66% | +5.00% | |
| WHOOP Selects Viant as Strategic Ad Platform | Press release | Business Wire | +0.20% | +6.03% | |
| Viant to Participate in Upcoming Investor Conferences | Press release | Business Wire | -0.74% | -6.36% | |
| Viant Announces Date of Fourth Quarter and Full Year 2025 Financial Results and Conference Call | Press release | Business Wire | -0.11% | -0.22% | |
| Airtory Joins the Viant Partner Ecosystem to Enhance Rich Media Display, Social Display, CTV Advertising and Retail Media with Advanced Creative Technology and Cost Efficiencies | Press release | GlobeNewswire | +0.62% | +0.62% | |
| Viant Launches “Outcomes” the First Fully Autonomous Open Internet Ad Product | Press release | Business Wire | +0.99% | +2.76% | |
| iHeartMedia and Viant Partner to Unlock Addressable Audio at Scale | Press release | Business Wire | +0.55% | +1.53% | |
| Form 10-K/A Viant Technology Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.08% | -3.62% | |
| ViantAI Named “Best Strategic AI Platform” in Adweek’s Tech Stack Awards | Press release | Business Wire | +1.14% | +3.77% | |
| Viant to Participate in Upcoming Investor Conferences | Press release | Business Wire | +0.39% | +2.46% | |
| Form 10-Q Viant Technology Inc. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | -5.52% | +3.25% | |
| Form 8-K Viant Technology Inc. For: Nov 10 | SEC filing · Form 8-K | SEC EDGAR | -5.52% | +3.25% | |
| Viant Technology Announces Third Quarter 2025 Financial Results | Press release | Business Wire | -5.52% | +3.25% | |
| Viant Expands Direct Access in CTV with Magnite SpringServe Integration | Press release | Business Wire | +0.11% | -3.66% | |
| Viant Named the Ad Platform Partner for Molson Coors | Press release | Business Wire | +0.00% | +6.67% | |
| Viant to Participate in Upcoming Investor Conferences | Press release | Business Wire | +0.23% | -0.23% | |
| Viant Announces Date of Third Quarter 2025 Financial Results and Conference Call | Press release | Business Wire | +0.00% | +3.63% | |
| Viant and Tubi Expand Partnership to Drive Performance in CTV | Press release | Business Wire | +0.00% | -0.12% | |
| Viant and AdTegral Partner to Activate SMB Agencies and Brands | Press release | Business Wire | +0.45% | +1.74% | |
| Viant to Participate in Upcoming Investor Conferences | Press release | Business Wire | -0.11% | +9.24% | |
| Viant Integrates with Wurl to Enable Scene-Level CTV Targeting and Measurement | Press release | Business Wire | -1.45% | — | |
| ViantAI Named “Best AI-Powered Advertising Solution” | Press release | Business Wire | -0.31% | -0.63% | |
| Viant Announces Appointment of New Head of Corporate Development | Press release | Business Wire | -0.30% | +0.20% | |
| Aqfer Names Industry Veteran Bill Schild CEO Amid Growing Demand For Enterprise AI Data Readiness | Press release | PR Web | +0.00% | — | |
| Form 10-Q Viant Technology Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -5.78% | — |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the DSP section they belong to.
Where else DSP is measured.
DSP earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is Viant Technology Inc. - common stock's median reaction calculated?
Every labeled DSP news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 295 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 54% of DSP's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does DSP's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.