Direct Digital Holdings, Inc. - Class A (DRCT)
DRCT moved a median of -0.53% 30 minutes after news, and -0.74% by the close. How DRCT actually reacts to news — the realized, point-in-time move the market made, measured across 710 labeled events over the last three years with zero look-ahead.
DRCT’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.27% | 34% | 666 |
| 30-min | -0.53% | 42% | 706 |
| 60-min | -0.78% | 41% | 709 |
| to close | -0.74% | 44% | 706 |
| Middle 50% of DRCT reactions | -2.88% to +1.57% |
|---|---|
| Median reaction (30-min) | -0.53% |
| Measured reactions | 710 |
Half of all Direct Digital Holdings, Inc. - Class A news events land between -2.88% and +1.57% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when DRCT moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to DRCT's baseline. Nothing else.
Recent DRCT events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K Direct Digital Holdings, For: Oct 01 | SEC filing · Form 8-K | SEC EDGAR | -11.47% | +1.60% | |
| Form 8-K Direct Digital Holdings, For: Sep 25 | SEC filing · Form 8-K | SEC EDGAR | -1.30% | -40.91% | |
| Orange 142 Launches Enrollment Edge, a New Resource Hub for Higher Education Marketers | Press release | PR Newswire | +0.48% | -16.50% | |
| Form 8-K Direct Digital Holdings, For: Aug 26 | SEC filing · Form 8-K | SEC EDGAR | +0.84% | -5.04% | |
| Form 8-K Direct Digital Holdings, For: Aug 14 | SEC filing · Form 8-K | SEC EDGAR | — | -0.81% | |
| Form 10-Q Direct Digital Holdings, For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | — | +0.76% | |
| Direct Digital Holdings Reports Second Quarter 2026 Financial Results | Press release | PR Newswire | +0.00% | -1.79% | |
| Form 8-K Direct Digital Holdings, For: Aug 12 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -1.79% | |
| Direct Digital Holdings to Report Second Quarter 2026 Financial Results | Press release | PR Newswire | +1.12% | -0.39% | |
| Form 8-K Direct Digital Holdings, For: Jul 31 | SEC filing · Form 8-K | SEC EDGAR | — | +3.85% | |
| Orange 142 Drives Performance Marketing Success for the Tucson Festival of Books | Press release | PR Newswire | — | -1.53% | |
| Form DEFR14A Direct Digital Holdings, | SEC filing · Form DEFR14A | SEC EDGAR | +2.69% | +4.23% | |
| Form DEF 14A Direct Digital Holdings, For: Jun 23 | SEC filing · Form DEF | SEC EDGAR | — | -0.36% | |
| Form 8-K Direct Digital Holdings, For: Jun 08 | SEC filing · Form 8-K | SEC EDGAR | +0.69% | +4.84% | |
| Form 8-K Direct Digital Holdings, For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | -1.07% | +2.85% | |
| Ohad Harlev Appointed to the Board of Directors of Direct Digital Holdings | Press release | PR Newswire | -1.07% | +2.85% | |
| Form EFFECT Direct Digital Holdings, | SEC filing · Form EFFECT | SEC EDGAR | +0.00% | -3.17% | |
| Form 8-K Direct Digital Holdings, For: May 15 | SEC filing · Form 8-K | SEC EDGAR | +0.93% | +2.39% | |
| Form S-1/A Direct Digital Holdings, | SEC filing · Form S-1 | SEC EDGAR | +0.93% | +2.39% | |
| Form D Direct Digital Holdings, | SEC filing · Form D | SEC EDGAR | +1.73% | -1.15% | |
| Form 10-Q Direct Digital Holdings, For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.51% | -8.42% | |
| Direct Digital Holdings Reports First Quarter 2026 Financial Results | Press release | PR Newswire | -8.71% | -11.46% | |
| Form 8-K Direct Digital Holdings, For: May 11 | SEC filing · Form 8-K | SEC EDGAR | -8.71% | -11.46% | |
| Direct Digital Holdings to Report First Quarter 2026 Financial Results | Press release | PR Newswire | +0.16% | -25.78% | |
| Orange 142 and Emerald Isle Realty Earn Gold and Platinum at 2026 Hermes Creative Awards for Search and Social Excellence | Press release | PR Newswire | +3.23% | -2.18% | |
| Form S-1 Direct Digital Holdings, | SEC filing · Form S-1 | SEC EDGAR | -0.71% | +5.32% | |
| Form 8-K Direct Digital Holdings, For: Apr 23 | SEC filing · Form 8-K | SEC EDGAR | +2.22% | +5.93% | |
| Direct Digital Holdings Announces Reverse Stock Split | Press release | PR Newswire | -4.51% | -12.07% | |
| Form 8-K Direct Digital Holdings, For: Apr 23 | SEC filing · Form 8-K | SEC EDGAR | -4.51% | -12.07% | |
| Form 8-K Direct Digital Holdings, For: Apr 02 | SEC filing · Form 8-K | SEC EDGAR | -2.28% | -8.50% | |
| Form 8-K Direct Digital Holdings, For: Mar 31 | SEC filing · Form 8-K | SEC EDGAR | -2.41% | -7.13% | |
| Direct Digital Holdings Reports Fourth Quarter and Full Year 2025 Financial Results | Press release | PR Newswire | -2.41% | -7.13% | |
| Form 10-K Direct Digital Holdings, For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -2.41% | -7.13% | |
| Orange 142 Finds Short Travel Videos Earn Four Times the Views on TikTok | Press release | PR Newswire | +2.50% | -3.00% | |
| Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency | Press release | PR Newswire | +0.40% | +3.00% | |
| Orange 142 Expands Visit El Paso's Reach Through Targeted Digital Campaign | Press release | PR Newswire | -2.35% | -3.41% | |
| Direct Digital Holdings Regains Compliance with Nasdaq Bid Price Requirement | Press release | PR Newswire | +1.27% | +0.64% | |
| Form 8-K Direct Digital Holdings, For: Feb 12 | SEC filing · Form 8-K | SEC EDGAR | +0.35% | -0.28% | |
| Form EFFECT Direct Digital Holdings, | SEC filing · Form EFFECT | SEC EDGAR | -4.09% | -7.60% | |
| Form S-8 Direct Digital Holdings, | SEC filing · Form S-8 | SEC EDGAR | -4.09% | -7.60% | |
| Form S-3 Direct Digital Holdings, | SEC filing · Form S-3 | SEC EDGAR | +5.16% | -7.07% | |
| Orange 142 and Pigeon Forge Department of Tourism Detail Early Case Study on AI-Driven Search | Press release | PR Newswire | -2.17% | +0.54% | |
| Form 8-K Direct Digital Holdings, For: Feb 09 | SEC filing · Form 8-K | SEC EDGAR | +0.30% | +11.45% | |
| Destinations International Names Orange 142's Cassandra Razzi to Social Impact Committee | Press release | PR Newswire | -4.58% | -7.56% | |
| Form S-1 Direct Digital Holdings, | SEC filing · Form S-1 | SEC EDGAR | -4.58% | -7.56% | |
| Form 8-K Direct Digital Holdings, For: Jan 27 | SEC filing · Form 8-K | SEC EDGAR | +4.26% | +0.47% | |
| Form 8-K Direct Digital Holdings, For: Jan 23 | SEC filing · Form 8-K | SEC EDGAR | +0.21% | -4.60% | |
| Orange 142 Wins Two 2025 MarCom Awards for Emerald Isle Realty Digital Campaign | Press release | PR Newswire | +0.49% | -16.46% | |
| Orange 142 Launches Dedicated High-Compliance Practice for Regulated Industries | Press release | PR Newswire | +2.29% | +12.79% | |
| Form 8-K Direct Digital Holdings, For: Jan 08 | SEC filing · Form 8-K | SEC EDGAR | +0.27% | -15.56% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the DRCT section they belong to.
Where else DRCT is measured.
DRCT earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is Direct Digital Holdings, Inc. - Class A's median reaction calculated?
Every labeled DRCT news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 710 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 42% of DRCT's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does DRCT's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.