Discover Financial Services (DFS)
DFS moved a median of +0.13% 30 minutes after news, and +0.22% by the close. How DFS actually reacts to news — the realized, point-in-time move the market made, measured across 536 labeled events over the last three years with zero look-ahead.
DFS’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.10% | 64% | 508 |
| 30-min | +0.13% | 64% | 508 |
| 60-min | +0.15% | 58% | 508 |
| to close | +0.22% | 58% | 508 |
| Middle 50% of DFS reactions | -0.21% to +0.72% |
|---|---|
| Median reaction (30-min) | +0.13% |
| Measured reactions | 536 |
Half of all Discover Financial Services news events land between -0.21% and +0.72% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How DFS reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 21 | +0.20% | 57% | +0.53% |
| Analyst downgrades | 14 | +0.65% | 64% | -0.61% |
| Coverage initiations | 51 | +0.07% | 53% | -0.10% |
| Rating reiterations | 55 | +0.03% | 51% | -0.25% |
| Price-target raises | 32 | -0.07% | 38% | -0.28% |
| Price-target cuts | 21 | -0.18% | 29% | -0.58% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how DFS ranks against every other measured name →
That’s how DFS usually reacts — get an email when it moves on news →Email me when DFS moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to DFS's baseline. Nothing else.
Recent DFS events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K Discover Financial Servi For: May 18 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form POSASR Discover Financial Servi | SEC filing · Form POSASR | SEC EDGAR | — | — | |
| Form S-8 POS Discover Financial Servi | SEC filing · Form S-8 | SEC EDGAR | — | — | |
| Form 8-K Discover Financial Servi For: May 14 | SEC filing · Form 8-K | SEC EDGAR | +0.52% | +1.72% | |
| Diners Club International® Announces $750,000 Donation for World Central Kitchen | Press release | Business Wire | +0.28% | +0.56% | |
| Ascert's VersaTest DGN D-PAS L3 Host Test Pack Officially Qualified by Discover Financial Services | Press release | PR Web | -0.27% | -0.27% | |
| Discover Survey: Americans Seek to Improve Their Financial Lives Amid Uncertainty | Press release | Business Wire | +0.32% | +0.34% | |
| Form 10-Q Discover Financial Servi For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.67% | +1.14% | |
| Discover Financial Services Reports First Quarter 2025 Net Income of $1.1 Billion or $4.25 Per Diluted Share | Press release | Business Wire | +2.66% | +6.73% | |
| Form 8-K Discover Financial Servi For: Apr 23 | SEC filing · Form 8-K | SEC EDGAR | +2.66% | +6.73% | |
| Form 8-K Discover Financial Servi For: Apr 16 | SEC filing · Form 8-K | SEC EDGAR | -1.40% | -2.40% | |
| Form 8-K Discover Financial Servi For: Apr 18 | SEC filing · Form 8-K | SEC EDGAR | -1.40% | -2.40% | |
| Discover® Recognized as 2025 CIO 100 Award Winner for Risk Reduction Model Using Generative AI | Press release | Business Wire | +0.01% | -0.42% | |
| Form 8-K Discover Financial Servi For: Mar 27 | SEC filing · Form 8-K | SEC EDGAR | +1.89% | +6.51% | |
| Discover Financial Services Announces First Quarter 2025 Earnings Release on April 23, 2025, and Conference Call on April 24, 2025 | Press release | Business Wire | +0.62% | -2.28% | |
| Form 8-K Discover Financial Servi For: Mar 14 | SEC filing · Form 8-K | SEC EDGAR | -0.37% | -5.85% | |
| Form 10-K/A Discover Financial Servi For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -1.46% | -2.96% | |
| Skipify and Discover Announce Strategic Partnership to Enhance Tokenization & Streamline Digital Payments | Press release | PR Newswire | -0.97% | +0.98% | |
| Form 10-K Discover Financial Servi For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -0.27% | -3.04% | |
| Form 8-K Discover Financial Servi For: Feb 18 | SEC filing · Form 8-K | SEC EDGAR | -0.15% | +2.78% | |
| Form 8-K Discover Financial Servi For: Feb 14 | SEC filing · Form 8-K | SEC EDGAR | -0.86% | -1.08% | |
| Form 8-K Discover Financial Servi For: Feb 10 | SEC filing · Form 8-K | SEC EDGAR | -0.45% | -2.27% | |
| Form DEFA14A Discover Financial Servi | SEC filing · Form DEFA14A | SEC EDGAR | +0.51% | +1.31% | |
| Discover Financial Services Reports Fourth Quarter 2024 Net Income of $1.3 Billion or $5.11 Per Diluted Share and Full Year Net Income of $4.5 Billion or $17.72 Per Diluted Share | Press release | Business Wire | -0.53% | +0.96% | |
| Form 8-K Discover Financial Servi For: Jan 22 | SEC filing · Form 8-K | SEC EDGAR | -0.53% | +0.96% | |
| InterPayments Appoints Former Discover Financial Services CEO and President, Roger Hochschild, to Its Board of Directors | Press release | Business Wire | +0.50% | +1.18% | |
| Form DEFM14A Discover Financial Servi | SEC filing · Form DEFM14A | SEC EDGAR | -0.45% | -1.92% | |
| Form 8-K Discover Financial Servi For: Dec 23 | SEC filing · Form 8-K | SEC EDGAR | -0.01% | +0.13% | |
| Discover Financial Services Announces Fourth Quarter 2024 Earnings Release on January 22, 2025, and Conference Call on January 23, 2025 | Press release | Business Wire | -0.13% | -0.67% | |
| Form 10-K/A Discover Financial Servi For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.73% | +1.86% | |
| Form 10-Q Discover Financial Servi For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.73% | +1.86% | |
| Form 10-Q/A Discover Financial Servi For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.73% | +1.86% | |
| Form 10-Q/A Discover Financial Servi For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.73% | +1.86% | |
| Form 8-K Discover Financial Servi For: Dec 23 | SEC filing · Form 8-K | SEC EDGAR | +0.73% | +1.86% | |
| Form 8-K Discover Financial Servi For: Dec 11 | SEC filing · Form 8-K | SEC EDGAR | -0.71% | +0.07% | |
| Form 8-K Discover Financial Servi For: Dec 13 | SEC filing · Form 8-K | SEC EDGAR | -0.71% | +0.07% | |
| Discover Survey: Save More, Earn More and Spend Less Are Top 2025 Financial Resolutions for American Consumers | Press release | Business Wire | -0.21% | +0.65% | |
| Discover® Recognized as a Best Place to Work for IT Professionals for Twenty-First Year | Press release | Business Wire | -0.80% | -1.20% | |
| Discover Financial Services Receives NYSE Notice Regarding Filing of Form 10-Q for the Fiscal Quarter Ended September 30, 2024 and Announces Decision to Restate Certain Prior Period Financial Statements | Press release | Business Wire | +0.12% | +0.54% | |
| Form 8-K Discover Financial Servi For: Nov 19 | SEC filing · Form 8-K | SEC EDGAR | +0.12% | +0.54% | |
| Telered and Discover® Global Network Sign Strategic Alliance, Increasing Acceptance for Cardholders | Press release | Business Wire | +0.70% | +0.86% | |
| Form 8-K Discover Financial Servi For: Nov 14 | SEC filing · Form 8-K | SEC EDGAR | +0.70% | +0.86% | |
| Form NT 10-Q Discover Financial Servi For: Sep 30 | SEC filing · Form NT | SEC EDGAR | +0.47% | +0.04% | |
| Kelly Welsh Joins Discover as Incoming Interim Chief Legal Officer, General Counsel and Head of Corporate and Public Affairs | Press release | Business Wire | +2.63% | +1.23% | |
| Discover® Global Network Study: Slow Payments and Fraud Prevention Are Pivotal Growth Opportunities in Consumer and Merchants Segments | Press release | Business Wire | +0.05% | +0.10% | |
| Discover Financial Services Reports Third Quarter 2024 Net Income of $965 Million or $3.69 Per Diluted Share | Press release | Business Wire | +0.41% | +0.98% | |
| Form 8-K Discover Financial Servi For: Oct 16 | SEC filing · Form 8-K | SEC EDGAR | +0.41% | +0.98% | |
| Discover Reaches Goal of 1,000 Active Jobs in the Chatham Area, Fulfilling 3-Year Commitment to Chicago’s South Side | Press release | Business Wire | -0.27% | -1.08% | |
| Discover Financial Services Announces Third Quarter 2024 Earnings Release on October 16, 2024, and Conference Call on October 17, 2024 | Press release | Business Wire | -0.12% | +0.18% | |
| Form 8-K Discover Financial Servi For: Sep 13 | SEC filing · Form 8-K | SEC EDGAR | +0.79% | +1.16% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the DFS section they belong to.
Where else DFS is measured.
DFS earnings → · Analyst actions → · SEC filings →
Other Financial Services names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| First Mid Bancshares, Inc. (FMBH) | 538 | -0.02% | 48% |
| Itau Unibanco Banco Holding SA American Depositary Shares (Each repstg 500 Preferred shares) (ITUB) | 538 | +0.09% | 56% |
| Independence Holding Company (IHC) | 535 | 0.00% | 42% |
| Loews Corporation (L) | 531 | -0.02% | 48% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Financial Services names, measured the same way →
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Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Discover Financial Services's median reaction calculated?
Every labeled DFS news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 536 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 64% of DFS's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does DFS's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.