Deckers Outdoor Corporation (DECK)
DECK moved a median of -0.11% 30 minutes after news, and -0.02% by the close. How DECK actually reacts to news — the realized, point-in-time move the market made, measured across 401 labeled events over the last three years with zero look-ahead.
DECK’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.04% | 54% | 399 |
| 30-min | -0.11% | 45% | 401 |
| 60-min | -0.19% | 43% | 401 |
| to close | -0.02% | 46% | 400 |
| Middle 50% of DECK reactions | -0.69% to +0.61% |
|---|---|
| Median reaction (30-min) | -0.11% |
| Measured reactions | 401 |
Half of all Deckers Outdoor Corporation news events land between -0.69% and +0.61% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How DECK reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 32 | -0.16% | 38% | +0.74% |
| Analyst downgrades | 49 | +0.63% | 59% | +0.86% |
| Coverage initiations | 35 | +0.27% | 69% | -0.10% |
| Rating reiterations | 219 | -0.06% | 47% | +0.18% |
| Price-target raises | 88 | -0.19% | 39% | -0.01% |
| Price-target cuts | 37 | -0.11% | 43% | -0.38% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how DECK ranks against every other measured name →
That’s how DECK usually reacts — get an email when it moves on news →Email me when DECK moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to DECK's baseline. Nothing else.
Recent DECK events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Urban Outfitters Reunites with UGG® for the Return of On Rotation, Bringing Gen Z's Favorite Brands to Life | Press release | PR Newswire | +0.14% | +1.63% | |
| Deckers Brands Announces Conference Call to Review Second Quarter Fiscal 2027 Earnings Results | Press release | Business Wire | +1.19% | -1.20% | |
| UGG Season Returns This Fall, Bringing the Rituals That Make Fall Feel Like Fall to Life Across North America | Press release | Business Wire | -0.19% | -1.27% | |
| UGG® Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement | Press release | Business Wire | +0.27% | -3.25% | |
| Form 8-K DECKERS OUTDOOR CORP For: Sep 14 | SEC filing · Form 8-K | SEC EDGAR | +0.03% | -0.32% | |
| Introducing Trailpeak: Teva’s First High Performance Daily Trail Running Shoe Co-Created with the Brand’s Bureau of Adventure Athletes | Press release | Business Wire | -0.63% | -2.04% | |
| Form 8-K DECKERS OUTDOOR CORP For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | -0.16% | -0.39% | |
| Form 10-Q DECKERS OUTDOOR CORP For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.09% | +0.57% | |
| Form ARS DECKERS OUTDOOR CORP For: Mar 31 | SEC filing · Form ARS | SEC EDGAR | +0.63% | -0.97% | |
| Form DEF 14A DECKERS OUTDOOR CORP For: Mar 31 | SEC filing · Form DEF | SEC EDGAR | +0.63% | -0.97% | |
| Form DEFA14A DECKERS OUTDOOR CORP | SEC filing · Form DEFA14A | SEC EDGAR | +0.63% | -0.97% | |
| Deckers Brands Reports First Quarter Fiscal Year 2027 Financial Results | Press release | Business Wire | -4.54% | -0.68% | |
| Form 8-K DECKERS OUTDOOR CORP For: Jul 23 | SEC filing · Form 8-K | SEC EDGAR | -4.54% | -0.68% | |
| UGG® Celebrates Back-to-School With a Campaign Championing Self-Expression Through the Arts | Press release | Business Wire | -0.01% | -4.53% | |
| Teva Celebrates the Pursuit of Adventure with New Performance and Lifestyle Footwear from its Fall 2026 Collection | Press release | Business Wire | -0.92% | -1.54% | |
| Deckers Brands Announces Conference Call to Review First Quarter Fiscal 2027 Earnings Results | Press release | Business Wire | -0.46% | -1.93% | |
| A First Look at the UGG Willy Chavarria Collaboration Lands in Paris. Two Brands that Defined American Style Bring a Bold Creative Lens for Men & Women. | Press release | Business Wire | -0.69% | -3.53% | |
| Form SD DECKERS OUTDOOR CORP | SEC filing · Form SD | SEC EDGAR | +1.02% | +0.77% | |
| Form 10-K DECKERS OUTDOOR CORP For: Mar 31 | SEC filing · Form 10-K | SEC EDGAR | +0.32% | +1.17% | |
| Deckers Brands Reports Fourth Quarter and Full Fiscal Year 2026 Financial Results | Press release | Business Wire | +1.01% | +4.12% | |
| Form 8-K DECKERS OUTDOOR CORP For: May 21 | SEC filing · Form 8-K | SEC EDGAR | +1.01% | +4.12% | |
| Deckers Brands Announces Conference Call to Review Fourth Quarter and Full Fiscal Year 2026 Earnings Results | Press release | Business Wire | -0.65% | -0.75% | |
| UGG Partners With PinkPantheress Ahead of Her Stateside Coachella Debut | Press release | Business Wire | +0.19% | +0.31% | |
| Elsa Hosk & Rina Sawayama Celebrate Signature Feel of UGG With New Spring Styles | Press release | Business Wire | +0.27% | -0.26% | |
| UGG Leans Into Fashion & Function for Spring 2026 Sneaker Offering | Press release | Business Wire | +0.27% | -0.26% | |
| Teva Unveils Spring 2026 Collection: “For Playground Earth” Evolves for Wherever Adventure Leads | Press release | Business Wire | -0.32% | +0.28% | |
| UGG Redefines Men’s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee & Su Yiming | Press release | Business Wire | -0.25% | -0.25% | |
| BetterInvesting™ Magazine Update on ServiceNow Inc. (NYSE: NOW) and Deckers Outdoors Corp. (NYSE: DECK) | Press release | PR Newswire | +2.74% | +3.62% | |
| Form 10-Q DECKERS OUTDOOR CORP For: Dec 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.03% | +0.14% | |
| The G.O.A.T. Returns: HOKA Unveils the New Speedgoat 7 | Press release | Business Wire | -2.37% | -2.31% | |
| Deckers Brands Reports Third Quarter Fiscal Year 2026 Financial Results | Press release | Business Wire | -0.92% | +3.77% | |
| Form 8-K DECKERS OUTDOOR CORP For: Jan 29 | SEC filing · Form 8-K | SEC EDGAR | -0.92% | +3.77% | |
| Introducing the Cielo X1 3.0: A Propulsive Ride Built for Race Day | Press release | Business Wire | +0.13% | +1.09% | |
| Deckers Brands Announces Conference Call to Review Third Quarter Fiscal 2026 Earnings Results | Press release | Business Wire | -1.08% | -1.98% | |
| Form 10-Q DECKERS OUTDOOR CORP For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.07% | -0.33% | |
| Deckers Brands Reports Second Quarter Fiscal Year 2026 Financial Results | Press release | Business Wire | -0.06% | -1.21% | |
| Form 8-K DECKERS OUTDOOR CORP For: Oct 23 | SEC filing · Form 8-K | SEC EDGAR | -0.06% | -1.21% | |
| Deckers Brands Announces Conference Call to Review Second Quarter Fiscal 2026 Earnings Results | Press release | Business Wire | +0.19% | +2.35% | |
| Form 8-K DECKERS OUTDOOR CORP For: Sep 08 | SEC filing · Form 8-K | SEC EDGAR | -0.67% | -0.17% | |
| UGG Unveils ‘Iconic From the First Step’ Campaign for Autumn/Winter 2025 | Press release | Business Wire | -0.14% | +1.10% | |
| Teva Debuts Autumn Winter 2025 Collection Inspired By “For Playground Earth” | Press release | Business Wire | +0.03% | — | |
| Teva® and Sean Wotherspoon Reimagine Archival Icons, Bridging Street Style and Outdoor Adventure | Press release | Business Wire | +0.06% | -0.23% | |
| HOKA Launches the Mafate 5, Featuring New Rocker Integrity Technology for the Ultimate Trail Performance | Press release | Business Wire | +0.41% | -0.59% | |
| Form 10-Q DECKERS OUTDOOR CORP For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.06% | -1.50% | |
| Form ARS DECKERS OUTDOOR CORP For: Mar 31 | SEC filing · Form ARS | SEC EDGAR | -0.90% | -5.16% | |
| Form DEF 14A DECKERS OUTDOOR CORP For: Mar 31 | SEC filing · Form DEF | SEC EDGAR | -0.90% | -5.16% | |
| Form DEFA14A DECKERS OUTDOOR CORP | SEC filing · Form DEFA14A | SEC EDGAR | -0.90% | -5.16% | |
| Deckers Brands Nominates Patrick J. Grismer to Board of Directors | Press release | Business Wire | -1.01% | -5.38% | |
| Deckers Brands Reports First Quarter Fiscal Year 2026 Financial Results | Press release | Business Wire | -1.01% | -5.38% | |
| Form 8-K DECKERS OUTDOOR CORP For: Jul 24 | SEC filing · Form 8-K | SEC EDGAR | -1.01% | -5.38% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the DECK section they belong to.
Where else DECK is measured.
DECK earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| AutoZone, Inc. (AZO) | 402 | +0.08% | 54% |
| 500. COM LTD (WBAI) | 402 | 0.00% | 48% |
| Wolverine World Wide, Inc. (WWW) | 398 | +0.18% | 53% |
| BJ's Restaurants, Inc. (BJRI) | 397 | -0.07% | 48% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Deckers Outdoor Corporation's median reaction calculated?
Every labeled DECK news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 401 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 45% of DECK's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does DECK's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.