Digital Brands Group, Inc. (DBGI)
DBGI moved a median of +0.13% 30 minutes after news, and +0.18% by the close. How DBGI actually reacts to news — the realized, point-in-time move the market made, measured across 211 labeled events over the last three years with zero look-ahead.
DBGI’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.09% | 51% | 201 |
| 30-min | +0.13% | 52% | 209 |
| 60-min | 0.00% | 49% | 211 |
| to close | +0.18% | 50% | 211 |
| Middle 50% of DBGI reactions | -2.42% to +4.47% |
|---|---|
| Median reaction (30-min) | +0.13% |
| Measured reactions | 211 |
Half of all Digital Brands Group, Inc. news events land between -2.42% and +4.47% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when DBGI moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to DBGI's baseline. Nothing else.
Recent DBGI events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Digital Brands Group Expands Sports and Entertainment Partnerships, Names Todd Kucinski Vice President of Strategic Partnerships for Sports and Entertainment | Press release | Business Wire | -1.91% | -10.00% | |
| Digital Brands Group Delivers 221% Revenue Growth While Cutting Marketing Spend by 78% | Press release | Business Wire | +4.36% | -14.07% | |
| The New Luxury Marketplace: E-Commerce Is Unlocking Billions in Premium Apparel Sales | Press release | Canada Newswire | +4.36% | -14.07% | |
| Form 8-K Digital Brands Group, For: Sep 10 | SEC filing · Form 8-K | SEC EDGAR | +0.91% | +9.09% | |
| Digital Brands Group Investor Update: U.S. Program & Go-Private Process and Timeline | Press release | Business Wire | +10.37% | +80.58% | |
| Multi-Billion Dollar Luxury and Lifestyle Apparel Market Set for Forecasted Gain and Industry Growth | Press release | Canada Newswire | -5.80% | +15.09% | |
| Form 8-K Digital Brands Group, For: Sep 01 | SEC filing · Form 8-K | SEC EDGAR | +2.41% | +7.71% | |
| Digital Brands Group Executes Binding $3.3 Million in Guaranteed Cash From September Through December 2026 | Press release | Business Wire | -0.32% | -20.75% | |
| Form 10-Q Digital Brands Group, For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.95% | -9.52% | |
| Form NT 10-Q Digital Brands Group, For: Jun 30 | SEC filing · Form NT | SEC EDGAR | -0.60% | +1.01% | |
| Form 8-K Digital Brands Group, For: Aug 12 | SEC filing · Form 8-K | SEC EDGAR | -0.18% | -4.79% | |
| Digital Brands Group Achieves Major Financial Turnaround, Forecasts Positive Cash Flow Starting September | Press release | Business Wire | +4.96% | +5.85% | |
| Form 8-K Digital Brands Group, For: Aug 03 | SEC filing · Form 8-K | SEC EDGAR | +2.52% | +1.00% | |
| Digital Brands Group Announces Receipt of $77.58 Per Share All Cash Proposal | Press release | Business Wire | -12.73% | -46.57% | |
| Digital Brands Group Announces Review of Strategic Alternatives to Maximize Shareholder Value | Press release | Business Wire | -0.85% | +10.30% | |
| Luxury Lifestyle Boom is Accelerating as Premium Fashion Brands Race Toward a $500 Billion Global Economy | Press release | Canada Newswire | +0.79% | +27.34% | |
| Digital Brands Group (NASDAQ: DBGI; Frankfurt: S8W) Expands Secured U.S. Program 32% to $165M; Increasing Profitability | Press release | Business Wire | -9.85% | -5.56% | |
| Form 8-K Digital Brands Group, For: Jul 27 | SEC filing · Form 8-K | SEC EDGAR | +0.79% | +27.34% | |
| Form 8-K Digital Brands Group, For: Jul 23 | SEC filing · Form 8-K | SEC EDGAR | -0.00% | -17.10% | |
| Form 8-K Digital Brands Group, For: Jul 17 | SEC filing · Form 8-K | SEC EDGAR | +1.46% | +4.38% | |
| Digital Brands Group Appoints Growth Architect Behind Vuori’s 2,400% Revenue Surge to Board; Hyper-Scales Collegiate Licensing to 22 Powerhouse Universities Ahead of Football Season | Press release | Business Wire | +5.66% | -10.20% | |
| Form 8-K Digital Brands Group, For: Jul 14 | SEC filing · Form 8-K | SEC EDGAR | +6.22% | +4.44% | |
| Digital Brands Group Announces 1-for-40 Reverse Stock Split to Solidify Continued Nasdaq Compliance; Reduces Outstanding Common Stock Float To Approximately 557,000 Shares | Press release | Business Wire | +5.66% | -10.20% | |
| Form 8-K Digital Brands Group, For: Jul 17 | SEC filing · Form 8-K | SEC EDGAR | +5.66% | -10.20% | |
| Digital Brands Group Announces It Will Submit Compliance Demands to Clearinghouses and Prime Brokers Ahead of Mandatory Legal Pursuit of Any and All Fails-to-Deliver and Volume Anomalies | Press release | Business Wire | -0.77% | -8.45% | |
| Form 8-K Digital Brands Group, For: Jul 07 | SEC filing · Form 8-K | SEC EDGAR | +1.42% | +3.46% | |
| DBGI Forecasts Profitable Q3 2026 with $8.5M to $11M Revenue Driven by Collegiate Expansion & Multi-City Government Rollout | Press release | Business Wire | +2.50% | -0.86% | |
| Form 8-K Digital Brands Group, For: Jul 06 | SEC filing · Form 8-K | SEC EDGAR | +1.69% | +3.70% | |
| DBGI Announces Partnership with Largest College Bookstore Chain with Over 1,000 Locations | Press release | Business Wire | -0.79% | -0.49% | |
| DBGI Launches Legal Actions & Investigation on Naked Shorts, Retains Christian Attar & ShareIntel to Expose Naked Shorting, Spoofing, Market Manipulation, Collusion, Acting in Concert, Violations of 4.99% Rule, and Using Foreign Partners as Nominees | Press release | Business Wire | +2.65% | +0.30% | |
| Form 8-K Digital Brands Group, For: Jun 18 | SEC filing · Form 8-K | SEC EDGAR | +2.21% | +13.68% | |
| DBGI Announces Expiration of 9.6 Million Outstanding Cash Warrants, Eliminating Dilution Overhang | Press release | Business Wire | +5.23% | +7.47% | |
| Form 8-K Digital Brands Group, For: Jun 15 | SEC filing · Form 8-K | SEC EDGAR | -1.22% | +2.81% | |
| DBGI Cancels 7.1 Million Pre-Funded Warrants to Protect Shareholders Pending Legal Investigation | Press release | Business Wire | +2.04% | -11.63% | |
| Form 8-K Digital Brands Group, For: Jun 09 | SEC filing · Form 8-K | SEC EDGAR | +2.04% | -11.63% | |
| Form 8-K Digital Brands Group, For: Jun 11 | SEC filing · Form 8-K | SEC EDGAR | -1.15% | +3.14% | |
| DBGI CEO Hil Davis Buys an Additional $700,000 Worth of Stock on the Open Market Demonstrating Once Again His Short and Long-Term Confidence | Press release | Business Wire | -16.31% | -31.00% | |
| Form 8-K Digital Brands Group, For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | +1.49% | +5.94% | |
| Form 8-K Digital Brands Group, For: Jun 01 | SEC filing · Form 8-K | SEC EDGAR | +0.40% | +19.44% | |
| DBGI CEO Hil Davis Demonstrates Short and Long-Term Confidence with Strategic Open Market Share Purchases | Press release | Business Wire | +21.65% | -3.98% | |
| A $125 Million Apparel Bet Just Started Paying Out | Press release | GlobeNewswire | +18.89% | -26.33% | |
| Digital Brands Group Receives Initial Orders for $125M U.S. Program, and Expanded Partnership with GCC | Press release | Business Wire | +48.58% | +41.43% | |
| Digital Brands Group Advances Enterprise AI Strategy Through Collaboration with Globally Recognized Outdoor Apparel Brand | Press release | Business Wire | -6.92% | +42.08% | |
| Digital Brands Group Partners with Renov AI to Accelerate Development of AI-Powered Tools Across Commerce and Brand Ecosystems | Press release | Business Wire | +0.92% | -58.61% | |
| Form 10-Q Digital Brands Group, For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.92% | -58.61% | |
| Form 8-K Digital Brands Group, For: May 12 | SEC filing · Form 8-K | SEC EDGAR | +2.15% | -11.21% | |
| Form NT 10-Q Digital Brands Group, For: Mar 31 | SEC filing · Form NT | SEC EDGAR | +2.15% | -11.21% | |
| Form EFFECT Digital Brands Group, | SEC filing · Form EFFECT | SEC EDGAR | -7.70% | -11.11% | |
| DBGI Executes Apparel Licensing Partnership Through GCC Supporting Existing U.S. Program Deliveries up to $125 Million in Aggregate Value | Press release | Business Wire | -3.93% | -22.30% | |
| Digital Brands Group Announces Guidance for Full-Year 2026 Revenue of $55 to $65 Million and Free Cash Flow of $2.5 to $3.5 Million | Press release | Business Wire | -3.93% | -22.30% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the DBGI section they belong to.
Where else DBGI is measured.
DBGI earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is Digital Brands Group, Inc.'s median reaction calculated?
Every labeled DBGI news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 211 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 52% of DBGI's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does DBGI's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.