Sprinklr, Inc. Class A (CXM)
CXM moved a median of -0.04% 30 minutes after news, and -0.11% by the close. How CXM actually reacts to news — the realized, point-in-time move the market made, measured across 1,317 labeled events over the last three years with zero look-ahead.
CXM’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 48% | 1,317 |
| 30-min | -0.04% | 47% | 1,317 |
| 60-min | 0.00% | 49% | 1,317 |
| to close | -0.11% | 45% | 1,315 |
| Middle 50% of CXM reactions | -0.54% to +0.73% |
|---|---|
| Median reaction (30-min) | -0.04% |
| Measured reactions | 1,317 |
Half of all Sprinklr, Inc. Class A news events land between -0.54% and +0.73% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How CXM reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst downgrades | 27 | +0.98% | 59% | +0.87% |
| Coverage initiations | 10 | +0.24% | 80% | +0.87% |
| Rating reiterations | 97 | -0.04% | 47% | -0.51% |
| Price-target raises | 13 | -0.54% | 31% | -1.67% |
| Price-target cuts | 32 | +0.04% | 50% | -0.28% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how CXM ranks against every other measured name →
That’s how CXM usually reacts — get an email when it moves on news →Email me when CXM moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to CXM's baseline. Nothing else.
Recent CXM events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 10-Q Sprinklr, Inc. For: Jul 31 | SEC filing · Form 10-Q | SEC EDGAR | -3.08% | -4.21% | |
| Form 8-K Sprinklr, Inc. For: Sep 02 | SEC filing · Form 8-K | SEC EDGAR | -4.47% | -8.55% | |
| Sprinklr Announces Second Quarter Fiscal 2027 Results | Press release | Business Wire | -4.47% | -8.55% | |
| Form 8-K Sprinklr, Inc. For: Aug 10 | SEC filing · Form 8-K | SEC EDGAR | +0.96% | +4.15% | |
| Sprinklr Appoints Jordi Ribas to Board of Directors | Press release | Business Wire | +0.96% | +4.15% | |
| Sprinklr Announces Date of Second Quarter Financial Results | Press release | Business Wire | +1.34% | +0.15% | |
| Sprinklr Introduces New AI Capabilities to Help Brands Move from Insights to Real-Time Customer Action | Press release | Business Wire | +0.43% | -0.35% | |
| Sprinklr Named a Leader in 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening | Press release | Business Wire | +0.76% | +3.97% | |
| Form 8-K Sprinklr, Inc. For: Jul 01 | SEC filing · Form 8-K | SEC EDGAR | +0.28% | +0.38% | |
| Sprinklr Announces Thomas Addis as Chief Revenue Officer | Press release | Business Wire | +0.28% | +0.38% | |
| AI Transformation is not a Technology Problem. It Is an Enterprise Design Problem | Press release | Business Wire | +1.66% | +0.98% | |
| Sprinklr Named Exemplary in the 2026 Customer Experience Management Buyers Guide by ISG Research | Press release | Business Wire | -0.95% | -1.33% | |
| Form 8-K Sprinklr, Inc. For: Jun 11 | SEC filing · Form 8-K | SEC EDGAR | -0.09% | -0.75% | |
| Sprinklr Introduces LLM Insights to Help Brands Understand and Influence How They’re Represented in AI-Generated Answers | Press release | Business Wire | -0.19% | +0.00% | |
| Form 10-Q Sprinklr, Inc. For: Apr 30 | SEC filing · Form 10-Q | SEC EDGAR | -1.82% | -2.00% | |
| Form 8-K Sprinklr, Inc. For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | +6.50% | +5.83% | |
| Sprinklr Announces First Quarter Fiscal 2027 Results | Press release | Business Wire | +6.50% | +5.83% | |
| Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence | Press release | Business Wire | -1.12% | +0.00% | |
| Sprinklr Launches the Social Index, a New Benchmark for How Brands Win the Moments That Matter | Press release | Business Wire | +0.00% | -2.04% | |
| Sprinklr Announces Date of First Quarter Financial Results | Press release | Business Wire | -0.40% | -1.61% | |
| Form ARS Sprinklr, Inc. For: Jan 31 | SEC filing · Form ARS | SEC EDGAR | +1.54% | +3.66% | |
| Form DEF 14A Sprinklr, Inc. For: Jun 11 | SEC filing · Form DEF | SEC EDGAR | +1.54% | +3.66% | |
| Form DEFA14A Sprinklr, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +1.54% | +3.66% | |
| Form 8-K Sprinklr, Inc. For: Apr 23 | SEC filing · Form 8-K | SEC EDGAR | -0.20% | +0.41% | |
| Sprinklr Unveils Next Wave of AI-Native Customer Experience Innovation with Spring ’26 (26.4) Release | Press release | Business Wire | +0.33% | -2.63% | |
| Sprinklr and CreatorIQ Announce Strategic Partnership to Unify Creator, Organic, and Paid Social Media | Press release | Business Wire | -0.58% | +0.33% | |
| Form 10-K Sprinklr, Inc. For: Jan 31 | SEC filing · Form 10-K | SEC EDGAR | -1.34% | -1.18% | |
| Sprinklr Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms | Press release | Business Wire | +0.51% | +0.00% | |
| Form 8-K Sprinklr, Inc. For: Mar 08 | SEC filing · Form 8-K | SEC EDGAR | +3.83% | +1.36% | |
| Sprinklr Announces Fourth Quarter and Full Year Fiscal 2026 Results | Press release | Business Wire | +3.83% | +1.36% | |
| Sprinklr Announces Date of Fourth Quarter and Full Year Fiscal 2026 Financial Results | Press release | Business Wire | -1.75% | -5.77% | |
| Form 8-K Sprinklr, Inc. For: Jan 20 | SEC filing · Form 8-K | SEC EDGAR | +1.83% | +0.76% | |
| Sprinklr Named Innovative Products Winner in the 2026 BIG Innovation Awards | Press release | Business Wire | -0.21% | -2.25% | |
| Form 8-K Sprinklr, Inc. For: Dec 12 | SEC filing · Form 8-K | SEC EDGAR | +0.64% | +0.51% | |
| Michele Meyers Joins Sprinklr as Chief Accounting Officer | Press release | Business Wire | +0.64% | +0.51% | |
| Sprinklr Wins ADWEEK Tech Stack Award for Best Social Media Marketing Platform | Press release | Business Wire | +0.00% | -0.50% | |
| Form 10-Q Sprinklr, Inc. For: Oct 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.38% | -1.02% | |
| L'Oréal Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy | Press release | Business Wire | -0.06% | -0.50% | |
| Form 8-K Sprinklr, Inc. For: Dec 03 | SEC filing · Form 8-K | SEC EDGAR | -0.19% | +0.26% | |
| Sprinklr Announces Third Quarter Fiscal 2026 Results | Press release | Business Wire | -0.19% | +0.26% | |
| Sprinklr and SAMY Strategic Alliance Unleash Next-Gen Customer Experience Solutions for Global Brands | Press release | Business Wire | +0.07% | -1.56% | |
| Form 8-K Sprinklr, Inc. For: Nov 07 | SEC filing · Form 8-K | SEC EDGAR | +1.06% | -0.13% | |
| Sprinklr Announces Date of Third Quarter Financial Results | Press release | Business Wire | +1.06% | -0.13% | |
| Form 8-K Sprinklr, Inc. For: Oct 27 | SEC filing · Form 8-K | SEC EDGAR | -0.26% | +0.13% | |
| Sprinklr Announces Karthik Suri as Chief Product and Corporate Strategy Officer | Press release | Business Wire | -0.26% | +0.13% | |
| Sprinklr Celebrates the 2025 CXUnifier Award Winners | Press release | Business Wire | -0.38% | -0.89% | |
| Form 8-K Sprinklr, Inc. For: Oct 02 | SEC filing · Form 8-K | SEC EDGAR | -1.54% | -2.58% | |
| Sprinklr Announces Anthony Coletta as Chief Financial Officer | Press release | Business Wire | -1.54% | -2.58% | |
| New Report Reveals a CX Confidence Disconnect: Business Leaders Believe They're Trusted. Consumers Say Otherwise. | Press release | Business Wire | +1.56% | +0.65% | |
| Sprinklr Unveils AI-Powered Innovations Designed to Help Brands Transform Customer Experiences | Press release | Business Wire | -0.63% | -0.38% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the CXM section they belong to.
Where else CXM is measured.
CXM earnings → · Analyst actions → · SEC filings →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Sprinklr, Inc. Class A's median reaction calculated?
Every labeled CXM news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 1,317 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 47% of CXM's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does CXM's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.