The Vita Coco Company, Inc. (COCO)
COCO moved a median of +0.05% 30 minutes after news, and +0.08% by the close. How COCO actually reacts to news — the realized, point-in-time move the market made, measured across 655 labeled events over the last three years with zero look-ahead.
COCO’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 49% | 654 |
| 30-min | +0.05% | 52% | 655 |
| 60-min | +0.06% | 51% | 655 |
| to close | +0.08% | 52% | 655 |
| Middle 50% of COCO reactions | -0.71% to +0.92% |
|---|---|
| Median reaction (30-min) | +0.05% |
| Measured reactions | 655 |
Half of all The Vita Coco Company, Inc. news events land between -0.71% and +0.92% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How COCO reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 18 | +0.77% | 72% | +0.10% |
| Analyst downgrades | 16 | -0.12% | 31% | -0.89% |
| Rating reiterations | 62 | 0.00% | 48% | -0.32% |
| Price-target raises | 25 | -0.13% | 48% | -0.79% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how COCO ranks against every other measured name →
That’s how COCO usually reacts — get an email when it moves on news →Email me when COCO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to COCO's baseline. Nothing else.
Recent COCO events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| The Vita Coco Company to Report Third Quarter 2026 Financial Results on October 22, 2026 | Press release | GlobeNewswire | +0.29% | -1.33% | |
| The Vita Coco Company to Participate in the Piper Sandler Growth Frontiers Conference | Press release | GlobeNewswire | -1.62% | -0.60% | |
| Form D Vita Coco Company, Inc. | SEC filing · Form D | SEC EDGAR | +0.05% | +0.25% | |
| Vita Coco® Launches the Pit Stain Pit Stop, an Experiential Pop-Up That Turns Summer's Most Visible Sign of Sweat into a Refreshing Reminder to Replenish | Press release | GlobeNewswire | +0.16% | -0.41% | |
| Vita Coco and Fruit of the Loom® Launch Limited-Edition “Coconut Bra” Nursing Bra, Released in Honor of National Breastfeeding Awareness Month | Press release | GlobeNewswire | +0.10% | -3.11% | |
| Form 10-Q Vita Coco Company, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.87% | -10.97% | |
| Form 8-K Vita Coco Company, Inc. For: Jul 23 | SEC filing · Form 8-K | SEC EDGAR | -0.87% | -10.97% | |
| Form S-3ASR Vita Coco Company, Inc. | SEC filing · Form S-3ASR | SEC EDGAR | +0.81% | -6.28% | |
| The Vita Coco Company Reports Second Quarter 2026 Financial Results and Raises Full Year Guidance | Press release | GlobeNewswire | -0.87% | -10.97% | |
| Form 8-K Vita Coco Company, Inc. For: Jul 22 | SEC filing · Form 8-K | SEC EDGAR | -0.87% | -10.97% | |
| The Vita Coco Company Announces the Acquisition of Copra, Inc. | Press release | GlobeNewswire | -0.87% | -10.97% | |
| The Vita Coco Company to Report Second Quarter 2026 Financial Results on July 23, 2026 | Press release | GlobeNewswire | +0.92% | +2.58% | |
| Form 8-K Vita Coco Company, Inc. For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | +1.12% | -0.34% | |
| Vita Coco and U.S. Soccer Foundation Expand Partnership to Create Safe Places to Play for Youth in Dallas and Denver | Press release | GlobeNewswire | +0.22% | +0.72% | |
| The Vita Coco Company to Participate in the William Blair 46th Annual Growth Stock Conference | Press release | GlobeNewswire | +0.27% | -0.46% | |
| The Vita Coco Company to Participate in the Goldman Sachs Global Staples Forum | Press release | GlobeNewswire | +1.03% | +0.16% | |
| Vita Coco to Serve as Exclusive Electrolyte Beverage Partner of INTENNSE | Press release | GlobeNewswire | +0.10% | -2.46% | |
| Vita Coco and Baboon to the Moon Debut Limited-Edition Luggage Capsule inspired by new Vita Coco Treats® in Frosted Lemonade | Press release | GlobeNewswire | +0.00% | +0.49% | |
| Form 10-Q Vita Coco Company, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.53% | +10.46% | |
| Form 8-K Vita Coco Company, Inc. For: Apr 29 | SEC filing · Form 8-K | SEC EDGAR | -0.53% | +10.46% | |
| The Vita Coco Company Reports Strong First Quarter 2026 Financial Results and Raises Full Year Guidance | Press release | GlobeNewswire | -0.53% | +10.46% | |
| Form DEFA14A Vita Coco Company, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | -0.61% | +6.76% | |
| Form 8-K/A Vita Coco Company, Inc. For: Apr 22 | SEC filing · Form 8-K | SEC EDGAR | +0.77% | +1.67% | |
| Form ARS Vita Coco Company, Inc. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.77% | +1.67% | |
| Form DEF 14A Vita Coco Company, Inc. For: Dec 31 | SEC filing · Form DEF | SEC EDGAR | +0.77% | +1.67% | |
| Form DEFA14A Vita Coco Company, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +0.77% | +1.67% | |
| The Vita Coco Company Releases 2025 Impact Report | Press release | GlobeNewswire | -0.16% | -0.05% | |
| The Vita Coco Company to Report First Quarter 2026 Financial Results on April 29, 2026 | Press release | GlobeNewswire | +0.22% | -3.10% | |
| Form 8-K Vita Coco Company, Inc. For: Apr 06 | SEC filing · Form 8-K | SEC EDGAR | -0.64% | -5.06% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Vita Coco Company, Inc. (COCO) Shareholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.42% | +2.03% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating The Vita Coco Company, Inc. (COCO) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | +0.06% | -3.13% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against The Vita Coco Company, Inc. (COCO) And Encourages Shareholders to Reach Out | Press release | ACCESS Newswire | -0.21% | -0.03% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against The Vita Coco Company, Inc. (COCO) and Encourages Shareholders to Learn More About the Investigation | Press release | ACCESS Newswire | +0.35% | +1.87% | |
| The Vita Coco Company, Inc. (COCO) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | +0.70% | +2.69% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Vita Coco Company, Inc. (COCO) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.51% | -0.45% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against The Vita Coco Company, Inc. (COCO) And Encourages Stockholders to Reach Out | Press release | ACCESS Newswire | +1.00% | -0.96% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating The Vita Coco Company, Inc. (COCO) And Encourages Stockholders to Connect | Press release | ACCESS Newswire | -0.09% | -6.80% | |
| The Vita Coco Company, Inc. (COCO) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.27% | -2.01% | |
| Vita Coco Offers a Refreshingly Sweet Escape with New Vita Coco Treats® Flavor, Frosted Lemonade | Press release | GlobeNewswire | -0.17% | +1.57% | |
| Form 10-K Vita Coco Company, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +2.06% | -9.06% | |
| Form 8-K Vita Coco Company, Inc. For: Feb 18 | SEC filing · Form 8-K | SEC EDGAR | +2.06% | -9.06% | |
| The Vita Coco Company Reports Fourth Quarter and Full Year 2025 Financial Results | Press release | GlobeNewswire | +2.06% | -9.06% | |
| The Vita Coco Company to Report Full Year and Fourth Quarter 2025 Financial Results on February 18, 2026 and Participate in CAGNY Conference | Press release | GlobeNewswire | +0.08% | -4.76% | |
| Vita Coco® Joins Forces with U.S. Men’s National Team Star Weston McKennie as Global Brand Ambassador | Press release | GlobeNewswire | -0.11% | -0.68% | |
| Form 8-K Vita Coco Company, Inc. For: Jan 07 | SEC filing · Form 8-K | SEC EDGAR | +0.51% | -0.29% | |
| The Vita Coco Company Appoints Shelley Broader to Board of Directors | Press release | GlobeNewswire | +0.51% | -0.29% | |
| Vita Coco Becomes Official Hydration Partner of Rush Soccer in New Partnership | Press release | GlobeNewswire | +0.80% | +0.65% | |
| Vita Coco Rolls Out the Blue Carpet and Debuts the ‘Coco Card,’ Delivering the Ultimate Holiday Celebration Hack for New Yorkers | Press release | GlobeNewswire | +0.08% | -3.10% | |
| Form 8-K Vita Coco Company, Inc. For: Nov 17 | SEC filing · Form 8-K | SEC EDGAR | +2.53% | -4.88% | |
| The Vita Coco Company Issues Statement Regarding Tariff Relief | Press release | GlobeNewswire | +2.53% | -4.88% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the COCO section they belong to.
Where else COCO is measured.
COCO earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is The Vita Coco Company, Inc.'s median reaction calculated?
Every labeled COCO news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 655 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 52% of COCO's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does COCO's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.