BETTER FOR YOU WELLNESS (BFYW)
BFYW moved a median of 0.00% 30 minutes after news, and +3.33% by the close. How BFYW actually reacts to news — the realized, point-in-time move the market made, measured across 50 labeled events over the last three years with zero look-ahead.
BFYW’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 15% | 40 |
| 30-min | 0.00% | 28% | 43 |
| 60-min | 0.00% | 42% | 45 |
| to close | +3.33% | 55% | 47 |
| Middle 50% of BFYW reactions | 0.00% to +3.14% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 50 |
Half of all BETTER FOR YOU WELLNESS news events land between +0.00% and +3.14% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when BFYW moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to BFYW's baseline. Nothing else.
Recent BFYW events, each with its measured reaction.
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the BFYW section they belong to.
Where else BFYW is measured.
BFYW earnings → · Analyst actions → · SEC filings →
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Every name we’ve measured, in one place.
How the numbers are made.
How is BETTER FOR YOU WELLNESS's median reaction calculated?
Every labeled BFYW news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 50 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 28% of BFYW's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does BFYW's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.