Build-A-Bear Workshop, Inc. (BBW)
BBW moved a median of +0.04% 30 minutes after news, and -0.26% by the close. How BBW actually reacts to news — the realized, point-in-time move the market made, measured across 351 labeled events over the last three years with zero look-ahead.
BBW’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.10% | 57% | 345 |
| 30-min | +0.04% | 51% | 347 |
| 60-min | +0.07% | 51% | 347 |
| to close | -0.26% | 47% | 345 |
| Middle 50% of BBW reactions | -0.55% to +0.88% |
|---|---|
| Median reaction (30-min) | +0.04% |
| Measured reactions | 351 |
Half of all Build-A-Bear Workshop, Inc. news events land between -0.55% and +0.88% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How BBW reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 12 | -0.25% | 33% | -0.40% |
| Analyst downgrades | 15 | 0.00% | 47% | -0.25% |
| Rating reiterations | 70 | -0.01% | 50% | +0.16% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 3 further classes were observed with fewer than 10 measured events and are not published. See how BBW ranks against every other measured name →
That’s how BBW usually reacts — get an email when it moves on news →Email me when BBW moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to BBW's baseline. Nothing else.
Recent BBW events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Build-A-Bear Introduces a Whole New Vibe With Mellow Moodies™ | Press release | PR Newswire | +0.26% | +0.15% | |
| Build-A-Bear Unveils New ICON Park Experiences Ahead of Grand Opening | Press release | PR Newswire | -0.02% | +2.50% | |
| BBW Investors Have Opportunity to Join Build-A-Bear Workshop, Inc. Fraud Investigation with SBS Law | Press release | Business Wire | +0.49% | +1.35% | |
| Form 10-Q BUILD-A-BEAR WORKSHOP For: Aug 01 | SEC filing · Form 10-Q | SEC EDGAR | +1.28% | -1.60% | |
| Build-A-Bear Workshop, Inc. Announces Quarterly Cash Dividend | Press release | Business Wire | +0.71% | +0.57% | |
| Form 8-K BUILD-A-BEAR WORKSHOP For: Sep 09 | SEC filing · Form 8-K | SEC EDGAR | +0.71% | +0.57% | |
| MORE THAN A TOY: THE ENDURING POWER OF THE TEDDY BEAR | Press release | PR Newswire | +0.03% | -1.02% | |
| Build-A-Bear Celebrates National Teddy Bear Day with Special Offer and Giveback Supporting Children's Hospitals | Press release | PR Newswire | +0.12% | +1.11% | |
| BUILD-A-BEAR DEBUTS EXCLUSIVE LLOROMANNIC PLUSH AS PART OF NEW SANRIO HALLOWEEN COLLECTION FOR THE FIRST TIME EVER IN SELECT COUNTRIES | Press release | PR Newswire | -0.75% | -0.37% | |
| Build-A-Bear Workshop Reports Fiscal Second Quarter 2026 Results | Press release | Business Wire | -0.72% | -14.44% | |
| Form 8-K BUILD-A-BEAR WORKSHOP For: Aug 26 | SEC filing · Form 8-K | SEC EDGAR | -0.72% | -14.44% | |
| Build-A-Bear Workshop to Announce Second Quarter Fiscal 2026 Results and Host Investor Conference Call on August 27, 2026 | Press release | Business Wire | -0.50% | +0.84% | |
| The "Spooky Stuff You Love" Collection Returns to Build-A-Bear Workshop® With New Furry Friends For Halloween | Press release | PR Newswire | +0.32% | +0.84% | |
| BUILD-A-BEAR WORKSHOP CELEBRATES HARRY POTTER™'S BIRTHDAY WITH ENCHANTING NEW COLLECTION AND FAN GIVEAWAY | Press release | PR Newswire | — | +0.50% | |
| Toy Foundation Partners with Build-A-Bear & Chuck E. Cheese to Raise $100,000 for Children in Need | Press release | PR Newswire | +0.41% | -0.18% | |
| BUILD-A-BEAR WORKSHOP UNWRAPS A SUMMER OF MYSTERY DEALS | Press release | PR Newswire | -0.54% | -0.05% | |
| Build-A-Bear Workshop Completes Planned CEO Succession | Press release | Business Wire | +1.38% | -3.89% | |
| Form 8-K BUILD-A-BEAR WORKSHOP For: Jun 11 | SEC filing · Form 8-K | SEC EDGAR | +1.38% | -3.89% | |
| Build-A-Bear Workshop Announces Quarterly Cash Dividend | Press release | Business Wire | +1.38% | -3.89% | |
| Form 10-Q BUILD-A-BEAR WORKSHOP For: May 02 | SEC filing · Form 10-Q | SEC EDGAR | -1.21% | +0.27% | |
| Form 8-K BUILD-A-BEAR WORKSHOP For: Jun 11 | SEC filing · Form 8-K | SEC EDGAR | +1.38% | -3.89% | |
| Build-A-Bear Workshop Reports First Quarter Fiscal 2026 Results | Press release | Business Wire | -0.76% | +5.91% | |
| Form 8-K BUILD-A-BEAR WORKSHOP For: May 28 | SEC filing · Form 8-K | SEC EDGAR | -0.76% | +5.91% | |
| Build-A-Bear Workshop to Announce First Quarter Fiscal 2026 Results and Host Investor Conference Call on May 28, 2026 | Press release | Business Wire | -0.55% | -2.27% | |
| Build-A-Bear Debuts Its First-Ever Wearable Plush as It Expands into Three New Categories | Press release | PR Newswire | -0.11% | +2.52% | |
| Form DEF 14A BUILD-A-BEAR WORKSHOP For: Jun 11 | SEC filing · Form DEF | SEC EDGAR | +1.22% | +1.21% | |
| Form DEFA14A BUILD-A-BEAR WORKSHOP | SEC filing · Form DEFA14A | SEC EDGAR | +1.22% | +1.21% | |
| Form 10-K/A BUILD-A-BEAR WORKSHOP For: Jan 31 | SEC filing · Form 10-K | SEC EDGAR | +1.48% | +1.53% | |
| Form 10-K BUILD-A-BEAR WORKSHOP For: Jan 31 | SEC filing · Form 10-K | SEC EDGAR | -1.70% | +1.11% | |
| BUILD-A-BEAR TURNS NEW POKÉMON COLLECTION LAUNCH INTO YEARLONG EEVEE EVOLUTIONS PLUSH EXTRAVAGANZA IN WORKSHOPS AND ONLINE | Press release | PR Newswire | -0.11% | +0.77% | |
| Build-A-Bear's Promise Pets™ Collection Encourages Responsibility, Caretaking Through Play | Press release | PR Newswire | +0.34% | -1.72% | |
| UDDER MYSTERY SOLVED AS BUILD-A-BEAR DROPS SPECIAL-EDITION ALIEN COW | Press release | PR Newswire | -0.08% | -2.14% | |
| BUILD-A-BEAR WORKSHOP EXPANDS ITS PAW PRINT WITH FIRST-EVER WHOLESALE DEBUT AT WALMART | Press release | PR Newswire | +4.45% | -2.08% | |
| Build-A-Bear Workshop Announces Chief Executive Officer Succession | Press release | Business Wire | -9.52% | -9.63% | |
| Build-A-Bear Workshop Reports Fourth and Record Fiscal 2025 Results; Increases Quarterly Dividend | Press release | Business Wire | -9.52% | -9.63% | |
| Form 8-K BUILD-A-BEAR WORKSHOP For: Mar 10 | SEC filing · Form 8-K | SEC EDGAR | -9.52% | -9.63% | |
| Form 8-K BUILD-A-BEAR WORKSHOP For: Mar 12 | SEC filing · Form 8-K | SEC EDGAR | -9.52% | -9.63% | |
| Build-A-Bear Workshop, Inc. Announces Increase in Quarterly Cash Dividend | Press release | Business Wire | -9.52% | -9.63% | |
| Form 8-K BUILD-A-BEAR WORKSHOP For: Mar 11 | SEC filing · Form 8-K | SEC EDGAR | -9.52% | -9.63% | |
| Build-A-Bear's New Frosted Animal Cookie Collection Turns Sweet Nostalgia into a Squeezable Treat | Press release | PR Newswire | +0.32% | +0.90% | |
| Build-A-Bear Workshop to Announce Fourth Quarter Fiscal 2025 Results and Host Investor Conference Call on March 12, 2026 | Press release | Business Wire | +0.00% | -1.06% | |
| Build-A-Bear's KABU Soars Past Half a Million Views as Toy Fair 2026 Kicks Off | Press release | PR Newswire | -0.29% | -3.81% | |
| Build-A-Bear Workshop, Inc. Names James A. Goldman to Board of Directors | Press release | Business Wire | +0.02% | -4.42% | |
| Form 8-K BUILD-A-BEAR WORKSHOP For: Feb 10 | SEC filing · Form 8-K | SEC EDGAR | +0.02% | -4.42% | |
| BUILD-A-BEAR "AFTER DARK" TURNS UP THE RIZZ THIS VALENTINE'S DAY WITH DEBUT OF SILVER FOX | Press release | PR Newswire | -0.20% | +0.89% | |
| ONE OF BUILD-A-BEAR'S FASTEST SELL-OUTS RETURNS FOR NATIONAL HUG DAY | Press release | PR Newswire | +0.18% | -2.67% | |
| BIG HEART, BIGGER IMPACT - BUILD-A-BEAR WORKSHOP EARNS ONE OF AMERICA'S TOP WORKPLACE HONORS | Press release | PR Newswire | -0.23% | +0.61% | |
| Form 8-K BUILD-A-BEAR WORKSHOP For: Dec 31 | SEC filing · Form 8-K | SEC EDGAR | +0.51% | +1.03% | |
| Build-A-Bear to Debut Exclusive New Animated YouTube Series KABU on December 26 | Press release | PR Newswire | -0.09% | -1.23% | |
| Form 10-Q BUILD-A-BEAR WORKSHOP For: Nov 01 | SEC filing · Form 10-Q | SEC EDGAR | +1.36% | +1.44% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the BBW section they belong to.
Where else BBW is measured.
BBW earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| MarineMax, Inc. (FL) (HZO) | 352 | -0.03% | 47% |
| PEAK RESORTS (SKIS) | 352 | 0.00% | 41% |
| J.D. WETHERSPOON S/ADR (JDWPY) | 351 | 0.00% | 0% |
| Unifirst Corporation (UNF) | 351 | +0.08% | 55% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Build-A-Bear Workshop, Inc.'s median reaction calculated?
Every labeled BBW news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 351 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 51% of BBW's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does BBW's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.