AXIL Brands, Inc. (AXIL)
AXIL moved a median of 0.00% 30 minutes after news, and -0.08% by the close. How AXIL actually reacts to news — the realized, point-in-time move the market made, measured across 117 labeled events over the last three years with zero look-ahead.
AXIL’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 23% | 61 |
| 30-min | 0.00% | 38% | 87 |
| 60-min | +0.00% | 52% | 97 |
| to close | -0.08% | 48% | 108 |
| Middle 50% of AXIL reactions | -1.11% to +1.47% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 117 |
Half of all AXIL Brands, Inc. news events land between -1.11% and +1.47% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when AXIL moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to AXIL's baseline. Nothing else.
Recent AXIL events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| AXIL Brands, Inc. Reports First Quarter Fiscal 2027 Financial Results | Press release | GlobeNewswire | -2.48% | -1.16% | |
| Form 10-Q Axil Brands, Inc. For: Aug 31 | SEC filing · Form 10-Q | SEC EDGAR | -2.48% | -1.16% | |
| Form 8-K Axil Brands, Inc. For: Oct 06 | SEC filing · Form 8-K | SEC EDGAR | -2.48% | -1.16% | |
| AXIL Brands to Announce First Quarter Fiscal 2027 Financial Results on October 6, 2026 | Press release | GlobeNewswire | +0.00% | +2.45% | |
| AXIL Brands Announces Launch of Next-Generation Flagship Product XCOR II | Press release | GlobeNewswire | — | -0.16% | |
| AXIL Brands, Inc. Reports Fiscal 2026 and Fourth Quarter Financial Results | Press release | GlobeNewswire | -8.45% | -16.90% | |
| Form 10-K Axil Brands, Inc. For: May 31 | SEC filing · Form 10-K | SEC EDGAR | -8.45% | -16.90% | |
| Form 8-K Axil Brands, Inc. For: Aug 18 | SEC filing · Form 8-K | SEC EDGAR | -8.45% | -16.90% | |
| AXIL Brands Schedules Fiscal Fourth Quarter and Full Year 2026 Earnings Release and Conference Call for August 18 | Press release | GlobeNewswire | -0.67% | +1.88% | |
| AXIL Brands Announces Full Range of Advanced Hearing Protection and Enhancement Products at U.S. Marine Corps Exchanges (MCX) | Press release | GlobeNewswire | +0.00% | +0.79% | |
| Axil Brands Announces Expanded Partnership with Walmart | Press release | GlobeNewswire | -1.52% | -1.57% | |
| AXIL Brands, Inc. Reports Third Quarter Fiscal Year 2026 Financial Results | Press release | GlobeNewswire | +0.00% | +2.00% | |
| Form 10-Q Axil Brands, Inc. For: Feb 28 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | +2.00% | |
| Form 8-K Axil Brands, Inc. For: Apr 08 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +2.00% | |
| AXIL Brands Launches AXIL Hearing Protection Products at HomeDepot Online | Press release | GlobeNewswire | — | +0.29% | |
| AXIL Brands to Introduce GSX 3.0 and XCOR Pro Hearing Protection Products Nationwide at Sportsman’s Warehouse | Press release | GlobeNewswire | -2.03% | -5.41% | |
| AXIL Brands Unveils New Monster Jam® Series Earplugs: X20i and X30i Models Featuring Iconic Truck Designs | Press release | GlobeNewswire | +1.20% | -2.75% | |
| AXIL Brands Unveils AXIL CRX: The Ultimate Fusion of Hearing Protection, and Modular Connectivity | Press release | GlobeNewswire | +0.00% | -3.49% | |
| AXIL Brands Announces Participation in the 38th Annual ROTH Conference March 22–24, 2026 | Press release | GlobeNewswire | +0.00% | +1.52% | |
| Form 8-K Axil Brands, Inc. For: Jan 15 | SEC filing · Form 8-K | SEC EDGAR | -6.65% | -1.86% | |
| AXIL Brands, Inc. Reports Second Quarter Fiscal Year 2026 Financial Results | Press release | GlobeNewswire | -0.32% | +14.63% | |
| Form 10-Q Axil Brands, Inc. For: Nov 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.32% | +14.63% | |
| Form 8-K Axil Brands, Inc. For: Jan 08 | SEC filing · Form 8-K | SEC EDGAR | -0.32% | +14.63% | |
| AXIL Unveils MX II Next Generation Earmuffs Featuring Advanced SonicShieldX™ Technology | Press release | GlobeNewswire | -2.58% | -1.41% | |
| Form 8-K Axil Brands, Inc. For: Dec 17 | SEC filing · Form 8-K | SEC EDGAR | -2.58% | -1.41% | |
| AXIL Brands Announces National Retail Distribution Agreement with Walmart | Press release | GlobeNewswire | -1.65% | -5.88% | |
| AXIL Brands Launches GS Extreme 3.0 Tactical Earbuds | Press release | GlobeNewswire | +0.00% | +4.95% | |
| Form ARS Axil Brands, Inc. For: May 31 | SEC filing · Form ARS | SEC EDGAR | — | -11.34% | |
| Form DEF 14A Axil Brands, Inc. For: Oct 23 | SEC filing · Form DEF | SEC EDGAR | — | -11.34% | |
| Form DEFA14A Axil Brands, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | — | -11.34% | |
| AXIL Brands, Inc. Reports First Quarter Fiscal Year 2026 Financial Results | Press release | GlobeNewswire | +0.00% | +0.68% | |
| Form 10-Q Axil Brands, Inc. For: Aug 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | +0.68% | |
| Form 8-K Axil Brands, Inc. For: Oct 07 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +0.68% | |
| AXIL Brands Launches X30i Filtered Earplug Bundle Pack on Costco.com | Press release | GlobeNewswire | +7.92% | +7.11% | |
| AXIL Brands Launches Full Line of Reviv3 Procare® Products in Chatters Salons Across Canada | Press release | GlobeNewswire | — | +3.43% | |
| AXIL BRANDS Launches Nationwide at Costco with AXIL XCOR SE™ Advanced Hearing Protection and Enhancement Earbuds | Press release | GlobeNewswire | +1.56% | -5.40% | |
| AXIL Brands, Inc. Reports Strong Fiscal Year 2025 Financial Results | Press release | GlobeNewswire | +2.25% | -4.99% | |
| Form 10-K Axil Brands, Inc. For: May 31 | SEC filing · Form 10-K | SEC EDGAR | +2.25% | -4.99% | |
| Form 8-K Axil Brands, Inc. For: Aug 21 | SEC filing · Form 8-K | SEC EDGAR | +2.25% | -4.99% | |
| AXIL Brands, Inc. Announces Major National Retail Partnership | Press release | GlobeNewswire | — | -3.19% | |
| Reviv3 Procare® Partners with JuiceCo Pro Agency led by Beauty Industry Veteran Jack Ingraham to Drive Global Market Expansion | Press release | GlobeNewswire | — | -0.33% | |
| AXIL Brands, Inc. Receives Prestigious Features in Leading Military Publications | Press release | GlobeNewswire | — | +4.59% | |
| Form 8-K Axil Brands, Inc. For: May 19 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +0.00% | |
| Form DEF 14C Axil Brands, Inc. For: Apr 28 | SEC filing · Form DEF | SEC EDGAR | +0.72% | -6.19% | |
| Form PRE 14C Axil Brands, Inc. For: Apr 18 | SEC filing · Form PRE | SEC EDGAR | — | -11.19% | |
| AXIL Brands Reports Third Quarter Fiscal Year 2025 Financial Results | Press release | GlobeNewswire | — | +0.53% | |
| Form 10-Q Axil Brands, Inc. For: Feb 28 | SEC filing · Form 10-Q | SEC EDGAR | — | +0.53% | |
| Form 8-K Axil Brands, Inc. For: Apr 08 | SEC filing · Form 8-K | SEC EDGAR | — | +0.53% | |
| AXIL Brands Sets Sights on Offline Expansion and Global Market Growth | Press release | GlobeNewswire | — | +0.41% | |
| Form 8-K Axil Brands, Inc. For: Mar 21 | SEC filing · Form 8-K | SEC EDGAR | — | +0.41% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the AXIL section they belong to.
Where else AXIL is measured.
AXIL earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is AXIL Brands, Inc.'s median reaction calculated?
Every labeled AXIL news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 117 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 38% of AXIL's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does AXIL's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.