Academy Sports and Outdoors, Inc. (ASO)
ASO moved a median of +0.01% 30 minutes after news, and -0.10% by the close. How ASO actually reacts to news — the realized, point-in-time move the market made, measured across 333 labeled events over the last three years with zero look-ahead.
ASO’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.09% | 55% | 333 |
| 30-min | +0.01% | 50% | 333 |
| 60-min | +0.21% | 55% | 333 |
| to close | -0.10% | 50% | 333 |
| Middle 50% of ASO reactions | -0.73% to +0.72% |
|---|---|
| Median reaction (30-min) | +0.01% |
| Measured reactions | 333 |
Half of all Academy Sports and Outdoors, Inc. news events land between -0.73% and +0.72% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How ASO reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst downgrades | 24 | +0.92% | 75% | +2.79% |
| Coverage initiations | 19 | -0.63% | 47% | +0.22% |
| Rating reiterations | 175 | +0.41% | 63% | +0.42% |
| Price-target raises | 31 | +0.28% | 55% | +0.34% |
| Price-target cuts | 38 | +0.31% | 61% | +0.64% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how ASO ranks against every other measured name →
That’s how ASO usually reacts — get an email when it moves on news →Email me when ASO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to ASO's baseline. Nothing else.
Recent ASO events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Academy Sports + Outdoors Celebrates Brooks Month with Community Event and Performance-Driven Gear | Press release | PR Newswire | -0.12% | -1.41% | |
| Academy Sports + Outdoors Delivers Great Value on Fall Workwear Favorites with Deals on Customers' Favorite Brands | Press release | PR Newswire | -0.96% | +0.43% | |
| Academy Sports + Outdoors is the Destination for Premium Performance Running with Launch of Hoka | Press release | PR Newswire | +2.61% | +8.13% | |
| Academy Sports + Outdoors Reports Second Quarter Fiscal 2026 Results | Press release | GlobeNewswire | +1.00% | +7.14% | |
| Academy Sports + Outdoors Announces Participation in Upcoming Investor Conference | Press release | PR Newswire | -0.60% | -0.97% | |
| Academy Sports + Outdoors Announces Quarterly Cash Dividend | Press release | PR Newswire | -0.30% | +2.88% | |
| Academy Sports + Outdoors Announces Executive Appointment | Press release | PR Newswire | -0.49% | -1.73% | |
| Academy Sports + Outdoors is the Ultimate Tailgating Fan Shop | Press release | PR Newswire | +0.01% | -0.74% | |
| Academy Sports + Outdoors Teams Up with Nike and Jordan Brand to Present the H-Town Classic 3v3 Basketball Tournament | Press release | PR Newswire | -0.05% | -0.57% | |
| Academy Sports + Outdoors Announces Second Quarter Fiscal 2026 Results Conference Call | Press release | PR Newswire | -0.21% | +0.35% | |
| Academy Sports + Outdoors and Ariat International Expand Partnership with 200 New In-Store Shops this Fall | Press release | PR Newswire | -0.99% | -2.46% | |
| Academy Sports + Outdoors Fuels Growth with Eleven New Stores Opening Across Six States in Q3 | Press release | PR Newswire | +0.00% | +0.13% | |
| Academy Sports + Outdoors Advances Omnichannel Growth Strategy with Launch of Academy Retail Media | Press release | PR Newswire | -1.47% | -1.45% | |
| Academy Sports + Outdoors Partners with French Toast and BEAR to Support 1,000 Houston-area Students During Back-to-School Season | Press release | PR Newswire | -0.13% | -1.02% | |
| Academy Sports + Outdoors Helps Texas Families Kick Off Back-to-School and Back-to-Sport Shopping with Exclusive Statewide Giveaway Event | Press release | PR Newswire | -0.18% | -0.59% | |
| Academy Sports + Outdoors Helps Families Win Back-to-School and Back-to-Sport with Thousands of Lower Prices on Brands Families Know and Trust | Press release | PR Newswire | +0.77% | -2.22% | |
| Academy Sports + Outdoors Launches Summer 250 Shop Featuring Patriotic Gear for Summer Celebrations | Press release | PR Newswire | +0.11% | -0.47% | |
| Academy Sports + Outdoors Continues Partnership with Boys & Girls Clubs of America to Broaden its Positive Impact | Press release | PR Newswire | +0.00% | -0.92% | |
| Academy Sports + Outdoors Celebrates Father's Day With "Dadmas" Campaign Focused on Fun, Family, and Legendary Value | Press release | PR Newswire | -0.20% | +3.28% | |
| Academy Sports + Outdoors Reports First Quarter Fiscal 2026 Results | Press release | GlobeNewswire | +2.06% | -5.76% | |
| Academy Sports + Outdoors Announces Quarterly Cash Dividend | Press release | PR Newswire | -0.76% | +1.07% | |
| Academy Sports + Outdoors Announces First Quarter Fiscal 2026 Results Conference Call | Press release | PR Newswire | +0.04% | +1.85% | |
| Academy Sports + Outdoors to Open Three New Stores in Q2 | Press release | PR Newswire | -2.16% | -1.24% | |
| Academy Sports + Outdoors Announces Closing of Senior Secured Notes | Press release | PR Newswire | -0.10% | +0.50% | |
| Academy Sports + Outdoors Announces Offering of Senior Secured Notes | Press release | PR Newswire | -0.15% | -2.78% | |
| Academy Sports + Outdoors Announces Pricing of Senior Secured Notes | Press release | PR Newswire | +1.61% | +0.10% | |
| Academy Sports + Outdoors Announces Preliminary First Quarter Fiscal 2026 Sales Update Ahead of its Analyst Day | Press release | PR Newswire | -0.44% | +0.72% | |
| Academy Sports + Outdoors Hosts 2026 Analyst Day Event | Press release | PR Newswire | +0.11% | +1.13% | |
| Academy Sports + Outdoors Announces Participation in Upcoming Investor Conference | Press release | PR Newswire | -1.51% | +0.93% | |
| Academy Sports + Outdoors Announces 2026 Analyst Day Event | Press release | PR Newswire | +0.25% | -0.48% | |
| Academy Sports + Outdoors Launches New Tiered myAcademy® Rewards Credit Card and Enhanced Loyalty Program Designed to Help Families Save More and Have More Fun | Press release | PR Newswire | -0.40% | -1.89% | |
| Academy Sports + Outdoors Reports Fourth Quarter and Fiscal 2025 Results | Press release | GlobeNewswire | -1.55% | -7.59% | |
| Form 10-K Academy Sports & Outdoor For: Jan 31 | SEC filing · Form 10-K | SEC EDGAR | +1.10% | +0.90% | |
| Form 8-K Academy Sports & Outdoor For: Mar 17 | SEC filing · Form 8-K | SEC EDGAR | -1.55% | -7.59% | |
| Academy Sports + Outdoors Launches Five-Week Work Boot Campaign Championing Access to Trusted Brands and Strong Value | Press release | PR Newswire | -1.66% | -2.80% | |
| Academy Sports + Outdoors Increases Year-over-Year Donation to St. Jude Children's Research Hospital® to More Than $575,000 | Press release | PR Newswire | -1.23% | -2.97% | |
| Academy Sports + Outdoors Grows Retail Footprint with Two New Locations in Ohio and Oklahoma | Press release | PR Newswire | +0.80% | +2.60% | |
| Academy Sports + Outdoors Increases Quarterly Cash Dividend | Press release | PR Newswire | -1.90% | +1.02% | |
| Celebrate Academy Sports + Outdoors Run Month with Exclusive Deals, Promotions and Gifts for Runners of All Experience Levels | Press release | PR Newswire | +0.68% | +0.57% | |
| Academy Sports + Outdoors Hits It Out of the Park with Grand Slam Deals on Top Youth Baseball, Softball Brands | Press release | PR Newswire | -0.25% | +0.38% | |
| Academy Sports + Outdoors Announces Fourth Quarter and Fiscal 2025 Results Conference Call | Press release | PR Newswire | -0.35% | +2.79% | |
| Academy Sports + Outdoors Gifts More Than $135,000 to Local Families this Holiday Season | Press release | PR Newswire | -1.08% | -2.01% | |
| Academy Sports + Outdoors Reports Third Quarter Fiscal 2025 Results; Updates Guidance | Press release | GlobeNewswire | +0.75% | +7.60% | |
| Form 10-Q Academy Sports & Outdoor For: Nov 01 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | +3.27% | |
| Form 8-K Academy Sports & Outdoor For: Dec 09 | SEC filing · Form 8-K | SEC EDGAR | +0.75% | +7.60% | |
| Academy Sports + Outdoors Announces Quarterly Cash Dividend | Press release | PR Newswire | +0.57% | +1.45% | |
| Academy Sports + Outdoors Appoints Three to its Board of Directors | Press release | PR Newswire | -0.69% | -2.66% | |
| Form 8-K Academy Sports & Outdoor For: Dec 01 | SEC filing · Form 8-K | SEC EDGAR | -0.69% | -2.66% | |
| Academy Sports + Outdoors Announces Third Quarter Fiscal 2025 Results Conference Call | Press release | PR Newswire | +0.17% | +3.24% | |
| Academy Sports + Outdoors Opens Five New Stores in Q4, Taking New Store Total to 24 in Fiscal 2025 | Press release | PR Newswire | -0.92% | +0.50% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the ASO section they belong to.
Where else ASO is measured.
ASO earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is Academy Sports and Outdoors, Inc.'s median reaction calculated?
Every labeled ASO news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 333 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of ASO's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does ASO's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.