AppFolio, Inc. - Class A (APPF)
APPF moved a median of -0.04% 30 minutes after news, and -0.16% by the close. How APPF actually reacts to news — the realized, point-in-time move the market made, measured across 404 labeled events over the last three years with zero look-ahead.
APPF’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 48% | 401 |
| 30-min | -0.04% | 48% | 404 |
| 60-min | -0.01% | 50% | 404 |
| to close | -0.16% | 47% | 398 |
| Middle 50% of APPF reactions | -0.61% to +0.76% |
|---|---|
| Median reaction (30-min) | -0.04% |
| Measured reactions | 404 |
Half of all AppFolio, Inc. - Class A news events land between -0.61% and +0.76% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How APPF reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 24 | -0.11% | 50% | +0.74% |
| Analyst downgrades | 15 | -0.07% | 27% | -0.39% |
| Coverage initiations | 16 | +0.34% | 56% | -0.28% |
| Rating reiterations | 52 | -0.07% | 50% | -0.50% |
| Price-target raises | 13 | -0.11% | 46% | -1.97% |
| Price-target cuts | 11 | +0.28% | 64% | -0.14% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how APPF ranks against every other measured name →
That’s how APPF usually reacts — get an email when it moves on news →Email me when APPF moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to APPF's baseline. Nothing else.
Recent APPF events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| AppFolio, Inc. Announces Date of Third Quarter 2026 Financial Results Conference Call | Press release | GlobeNewswire | +0.92% | +0.87% | |
| AppFolio Names 2026 FUTUREist Award Winners, Recognizing Leaders Creating Brighter Futures for Their Communities | Press release | GlobeNewswire | +0.01% | -0.99% | |
| AppFolio Introduces the New Realm-X, Built in the Platform That Already Knows Your Business | Press release | GlobeNewswire | — | +0.70% | |
| AppFolio and Column Announce Strategic Partnership to Transform Financial Operations for Real Estate | Press release | GlobeNewswire | -0.57% | -1.28% | |
| PURE HomeRiver Deepens Its Commitment to AppFolio to Power the Next Phase of Its Growth | Press release | GlobeNewswire | -0.17% | +0.60% | |
| The Property Performance Gap Is Widening. FUTURE 2026 Is Where Operators Master the RPM Playbook to Close It. | Press release | GlobeNewswire | +0.56% | +0.35% | |
| AppFolio Names Amazon Web Services its Preferred Cloud Provider | Press release | GlobeNewswire | -0.27% | -0.14% | |
| AppFolio, Inc. Announces Second Quarter 2026 Financial Results | Press release | GlobeNewswire | +4.51% | +2.36% | |
| Form 10-Q APPFOLIO INC For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +4.51% | +2.36% | |
| Form 8-K APPFOLIO INC For: Jul 23 | SEC filing · Form 8-K | SEC EDGAR | +4.51% | +2.36% | |
| AppFolio, Inc. Announces Date of Second Quarter 2026 Financial Results Conference Call | Press release | GlobeNewswire | -0.35% | -1.93% | |
| Form 8-K APPFOLIO INC For: Jun 26 | SEC filing · Form 8-K | SEC EDGAR | +1.88% | +4.09% | |
| Form 8-K/A APPFOLIO INC For: Jan 12 | SEC filing · Form 8-K | SEC EDGAR | +1.88% | +4.09% | |
| AppFolio Deepens Agentic AI Across Leasing, Accounting, and Resident Operations | Press release | GlobeNewswire | +0.16% | -0.65% | |
| Form 8-K APPFOLIO INC For: Jun 12 | SEC filing · Form 8-K | SEC EDGAR | -0.24% | +0.03% | |
| AppFolio Connects Realm-X to Anthropic’s Claude, Setting a New Standard for Real Estate Performance Management | Press release | GlobeNewswire | +0.57% | +4.11% | |
| Form ARS APPFOLIO INC For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | -0.50% | -1.83% | |
| Form DEF 14A APPFOLIO INC For: Dec 31 | SEC filing · Form DEF | SEC EDGAR | -0.50% | -1.83% | |
| Form DEFA14A APPFOLIO INC | SEC filing · Form DEFA14A | SEC EDGAR | -0.50% | -1.83% | |
| Happy Renters, Better Performance: Why Resident Experience Matters Most in Today’s Market | Press release | GlobeNewswire | +0.05% | +1.52% | |
| AppFolio, Inc. Announces First Quarter 2026 Financial Results | Press release | GlobeNewswire | +0.55% | +1.59% | |
| Form 10-Q APPFOLIO INC For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.55% | +1.59% | |
| Form 8-K APPFOLIO INC For: Apr 23 | SEC filing · Form 8-K | SEC EDGAR | +0.55% | +1.59% | |
| Form 8-K APPFOLIO INC For: Apr 09 | SEC filing · Form 8-K | SEC EDGAR | +1.25% | +3.50% | |
| AppFolio, Inc. Announces Date of First Quarter 2026 Financial Results Conference Call | Press release | GlobeNewswire | -1.58% | -3.61% | |
| From Property Management to Performance Management: AppFolio Report Shows AI Leaders Pulling Ahead | Press release | GlobeNewswire | +0.14% | +1.18% | |
| Form 10-K APPFOLIO INC For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +2.41% | -0.16% | |
| Form S-8 APPFOLIO INC | SEC filing · Form S-8 | SEC EDGAR | +2.41% | -0.16% | |
| AppFolio, Inc. Announces Fourth Quarter and Fiscal Year 2025 Financial Results | Press release | GlobeNewswire | -0.61% | -2.37% | |
| Form 8-K APPFOLIO INC For: Jan 29 | SEC filing · Form 8-K | SEC EDGAR | -0.61% | -2.37% | |
| AppFolio, Inc. Announces Date of Fourth Quarter and Year End 2025 Financial Results Conference Call | Press release | GlobeNewswire | +1.02% | -0.97% | |
| Form 8-K APPFOLIO INC For: Jan 12 | SEC filing · Form 8-K | SEC EDGAR | +1.02% | -0.97% | |
| Technology Implementation Now a Top Challenge for Real Estate Leaders, NAA Research in Partnership with AppFolio Finds | Press release | GlobeNewswire | +0.00% | -1.58% | |
| Form 8-K APPFOLIO INC For: Nov 27 | SEC filing · Form 8-K | SEC EDGAR | +0.05% | +0.14% | |
| Form 8-K APPFOLIO INC For: Nov 18 | SEC filing · Form 8-K | SEC EDGAR | +0.03% | +1.70% | |
| AppFolio to Host Investor Meeting on November 18, 2025 | Press release | GlobeNewswire | -0.18% | -0.53% | |
| AppFolio, Inc. Announces Third Quarter 2025 Financial Results | Press release | GlobeNewswire | +8.50% | +16.18% | |
| Form 10-Q APPFOLIO INC For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +8.50% | +16.18% | |
| Form 8-K APPFOLIO INC For: Oct 30 | SEC filing · Form 8-K | SEC EDGAR | +8.50% | +16.18% | |
| AppFolio Announces Winners of 2025 FUTUREist Awards, Recognizing Businesses and Leaders Shaping a Brighter Future for Their Teams, Communities, and the Broader Industry | Press release | GlobeNewswire | +0.09% | +0.74% | |
| AppFolio, Inc. Announces Date of Third Quarter 2025 Financial Results Conference Call | Press release | GlobeNewswire | +0.62% | +3.33% | |
| AppFolio Introduces Real Estate Performance Management: A New Method for Success in the Age of AI | Press release | GlobeNewswire | +0.04% | -1.17% | |
| Form 8-K APPFOLIO INC For: Sep 30 | SEC filing · Form 8-K | SEC EDGAR | -0.02% | -2.61% | |
| AppFolio Named to Fortune’s Future 50 and Best Workplaces in Technology Lists | Press release | GlobeNewswire | -0.11% | +0.90% | |
| AppFolio Ignites the Next Era of Real Estate at FUTURE 2025 | Press release | GlobeNewswire | -0.76% | -1.03% | |
| Form 8-K APPFOLIO INC For: Aug 07 | SEC filing · Form 8-K | SEC EDGAR | -1.10% | -5.55% | |
| AppFolio Names Tim Eaton as Chief Financial Officer | Press release | GlobeNewswire | +5.65% | +12.77% | |
| AppFolio, Inc. Announces Second Quarter 2025 Financial Results | Press release | GlobeNewswire | +5.65% | +12.77% | |
| Form 10-Q APPFOLIO INC For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +5.65% | +12.77% | |
| Form 8-K APPFOLIO INC For: Jul 31 | SEC filing · Form 8-K | SEC EDGAR | +5.65% | +12.77% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the APPF section they belong to.
Where else APPF is measured.
APPF earnings → · Analyst actions → · SEC filings →
Other Technology names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| ZOOM TELEPHONICS INC (ZMTP) | 412 | 0.00% | 34% |
| Synaptics Incorporated (SYNA) | 411 | +0.07% | 52% |
| Safe-T Group Ltd. - American Depositary Shares (SFET) | 404 | -0.93% | 35% |
| STR HOLDINGS INC (STRI) | 404 | 0.00% | 30% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
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Every name we’ve measured, in one place.
How the numbers are made.
How is AppFolio, Inc. - Class A's median reaction calculated?
Every labeled APPF news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 404 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 48% of APPF's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does APPF's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.