The full Amazon (AMZN) reaction history
AMZN news moved a median of +0.04% by the close. Every AMZN news event with the realized, point-in-time move the market made — the same measurement, headline by headline. Back to the AMZN overview →
Half of the 494 AMZN news events with a measured close landed between -0.75% and +0.96%; 53% closed up.
AMZN reaction counts across 4 years.
| Event type | 2026 | 2025 | 2024 | 2023 | Total |
|---|---|---|---|---|---|
| Press release | 90 | 132 | 141 | 54 | 417 |
| SEC filing · Form 8-K | 14 | 7 | 8 | 2 | 31 |
| SEC filing · Form 13F-HR | 3 | 4 | 4 | 0 | 11 |
| SEC filing · Form 10-Q | 2 | 3 | 3 | 1 | 9 |
| SEC filing · Form DEFA14A | 2 | 2 | 2 | 0 | 6 |
| SEC filing · Form 10-K | 1 | 1 | 1 | 0 | 3 |
| SEC filing · Form ARS | 1 | 1 | 1 | 0 | 3 |
| SEC filing · Form DEF | 1 | 1 | 1 | 0 | 3 |
| SEC filing · Form N-PX | 1 | 1 | 1 | 0 | 3 |
| SEC filing · Form SD | 1 | 1 | 1 | 0 | 3 |
| SEC filing · Form 8-A12B | 2 | 0 | 0 | 0 | 2 |
| SEC filing · Form CERT | 2 | 0 | 0 | 0 | 2 |
| SEC filing · Form S-4 | 2 | 0 | 0 | 0 | 2 |
| SEC filing · Form EFFECT | 1 | 0 | 0 | 0 | 1 |
| SEC filing · Form S-3ASR | 1 | 0 | 0 | 0 | 1 |
| All types | 124 | 153 | 163 | 57 | 497 |
Counts from the full measured window for AMZN, not just the free rows below — every event type we have labeled, year by year.
Older AMZN news pages.
Page 1 is the AMZN overview; pages 2–10 carry the rest of the measured list.
The 10 most recent AMZN reactions.
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More AMZN: earnings → · analyst actions → · SEC filings → · AMZN overview →
Other Consumer Discretionary names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Home Depot (HD) | 2,000+ | -0.03% | 48% |
| Tesla (TSLA) | 2,000+ | -0.10% | 48% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.