Alaska Air Group, Inc. (ALK)
ALK moved a median of +0.11% 30 minutes after news, and +0.00% by the close. How ALK actually reacts to news — the realized, point-in-time move the market made, measured across 550 labeled events over the last three years with zero look-ahead.
ALK’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.01% | 50% | 550 |
| 30-min | +0.11% | 54% | 550 |
| 60-min | +0.23% | 55% | 550 |
| to close | +0.00% | 50% | 544 |
| Middle 50% of ALK reactions | -0.47% to +0.98% |
|---|---|
| Median reaction (30-min) | +0.11% |
| Measured reactions | 550 |
Half of all Alaska Air Group, Inc. news events land between -0.47% and +0.98% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How ALK reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 34 | +0.06% | 50% | -0.32% |
| Analyst downgrades | 35 | +0.23% | 54% | +0.74% |
| Coverage initiations | 16 | -0.46% | 31% | +1.48% |
| Rating reiterations | 86 | -0.20% | 37% | -0.14% |
| Price-target raises | 33 | -0.05% | 46% | -0.01% |
| Price-target cuts | 32 | -0.21% | 38% | -0.47% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how ALK ranks against every other measured name →
That’s how ALK usually reacts — get an email when it moves on news →Email me when ALK moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to ALK's baseline. Nothing else.
Recent ALK events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Alaska Airlines and Hawaiian Airlines to introduce new chef-curated menus and premium wine program for international Suites guests | Press release | PR Newswire | +0.11% | +1.22% | |
| Alaska Air Group announces webcast of third-quarter 2026 financial results | Press release | PR Newswire | -1.01% | +0.87% | |
| Alaska Air Group enters activation phase of Alaska Accelerate, building a more global, premium and diversified airline | Press release | PR Newswire | -0.58% | -0.92% | |
| Alaska Airlines and Hawaiian Airlines unveil Aurora and Leihoku - elevating the premium travel experience from curb to cabin | Press release | PR Newswire | -0.58% | -0.92% | |
| Atmos™ Rewards expands with customized ways to earn, more benefits, new partners, broader access to premium experiences and a new debit card offering | Press release | PR Newswire | -0.58% | -0.92% | |
| Form 8-K ALASKA AIR GROUP, INC. For: Sep 29 | SEC filing · Form 8-K | SEC EDGAR | -0.58% | -0.92% | |
| McGee Air Services elects Ben Reed as President | Press release | PR Newswire | -0.33% | +0.45% | |
| Alaska Airlines strengthens its Seattle-area network with major Paine Field growth | Press release | PR Newswire | +1.17% | +1.34% | |
| 40 years in San Diego: Alaska Airlines kicks off anniversary celebration with 50th nonstop destination | Press release | PR Newswire | -0.14% | -1.29% | |
| Alaska Airlines announces new nonstop service to Athens and Paris, connecting Seattle to more of the world | Press release | PR Newswire | -0.44% | -1.76% | |
| Alaska Airlines teams up with world champion Seattle quarterback Sam Darnold to launch multi-year partnership celebrating Seattle, Alaska's loyal guests and its growing global network | Press release | PR Newswire | -0.44% | -1.76% | |
| Form 10-Q ALASKA AIR GROUP, INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.33% | -0.59% | |
| Alaska Air Group reports second quarter 2026 results | Press release | PR Newswire | -1.98% | +2.21% | |
| Alaska Airlines, Inc. doubles cargo capacity with addition of four freighters | Press release | PR Newswire | -1.98% | +2.21% | |
| Alaska Airlines, Inc. selects 737-800s to strengthen Hawaiian Airlines' Neighbor Island service, enhancing the guest experience and increasing capacity | Press release | PR Newswire | -1.98% | +2.21% | |
| Form 8-K ALASKA AIR GROUP, INC. For: Jul 21 | SEC filing · Form 8-K | SEC EDGAR | -1.98% | +2.21% | |
| A record Fourth of July and a first-place finish for the first half of 2026: Alaska and Hawaiian lead the industry in performance | Press release | PR Newswire | -0.24% | +0.93% | |
| Alaska Air Group announces webcast of second-quarter 2026 financial results | Press release | PR Newswire | +0.03% | +4.46% | |
| Atmos™ Rewards members now unlock free inflight Wi-Fi on Alaska Airlines and Hawaiian Airlines, thanks to T-Mobile | Press release | PR Newswire | +2.00% | +2.48% | |
| Alaska Airlines promotes CFO Shane Tackett to President | Press release | PR Newswire | +2.33% | -1.02% | |
| Form 8-K ALASKA AIR GROUP, INC. For: Jun 17 | SEC filing · Form 8-K | SEC EDGAR | +0.23% | -2.72% | |
| Alaska Airlines breaks ground on new hangar facility at Portland International Airport | Press release | PR Newswire | +2.09% | -0.65% | |
| From Cold Brew to Champagne: Alaska and Hawaiian Introduce New Summer Drinks for Every Guest | Press release | PR Newswire | -0.03% | -1.29% | |
| Alaska Airlines teams up with Seattle FIFA World Cup 2026™ Local Organizing Committee to launch a new aircraft livery celebrating summer soccer in Seattle | Press release | PR Newswire | +2.05% | +12.38% | |
| Alaska Air Group announces Mike Sievert, the telecom executive behind T-Mobile's disruptive growth and innovation, will join board of directors | Press release | PR Newswire | -0.14% | -1.97% | |
| Form 8-K ALASKA AIR GROUP, INC. For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | -0.19% | -1.97% | |
| Alaska Airlines debuts new Lounge in Portland, raising the bar for premium West Coast travel | Press release | PR Newswire | +0.27% | -0.77% | |
| Hawaiian Airlines elevates onboard service with pre-order dining by celebrated Hawai'i chefs, fresh fare across all cabins and complimentary local snacks | Press release | PR Newswire | +0.41% | +1.00% | |
| Alaska Air Group to webcast presentation at 2026 TD Cowen Future of the Consumer Conference | Press release | PR Newswire | +0.07% | +1.21% | |
| Alaska Airlines advances global expansion with launch of new European routes and landmark lounge investment | Press release | PR Newswire | +0.00% | +5.85% | |
| Form 8-K ALASKA AIR GROUP, INC. For: May 14 | SEC filing · Form 8-K | SEC EDGAR | -0.41% | -1.39% | |
| Form 8-K ALASKA AIR GROUP, INC. For: May 12 | SEC filing · Form 8-K | SEC EDGAR | +0.92% | +1.18% | |
| California dreaming - Alaska Airlines expands route network from Santa Rosa and returns to Long Beach with connection to Seattle | Press release | PR Newswire | +0.01% | -1.60% | |
| Form 10-Q ALASKA AIR GROUP, INC. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.01% | -1.60% | |
| Form 8-K ALASKA AIR GROUP, INC. For: May 07 | SEC filing · Form 8-K | SEC EDGAR | +0.30% | +0.07% | |
| Form 8-K ALASKA AIR GROUP, INC. For: May 06 | SEC filing · Form 8-K | SEC EDGAR | -0.16% | -0.07% | |
| Benvenuti! Alaska Airlines launches historic first nonstop flight between Seattle and Rome | Press release | PR Newswire | +1.23% | -0.80% | |
| Aloha! oneworld welcomes Hawaiian Airlines to alliance | Press release | PR Newswire | -0.11% | -2.87% | |
| Hawaiian Airlines joins oneworld alliance, connecting Hawai'i to the world | Press release | PR Newswire | -0.26% | -3.02% | |
| Alaska Airlines, Hawaiian Airlines transition to shared passenger service system to deliver a more seamless guest experience | Press release | PR Newswire | +3.06% | +2.16% | |
| Alaska Air Group and Bank of America Expand Long-Standing Credit Card Partnership | Press release | PR Newswire | +1.43% | -1.31% | |
| Alaska Air Group reports first quarter 2026 results | Press release | PR Newswire | +1.43% | -1.31% | |
| Form 8-K ALASKA AIR GROUP, INC. For: Apr 20 | SEC filing · Form 8-K | SEC EDGAR | +1.43% | -1.31% | |
| Alaska Airlines and Tailsight launch AI-powered maintenance planning solution | Press release | PR Newswire | +1.03% | -3.22% | |
| Alaska Airlines returns to the desert as the official airline of Coachella and Stagecoach | Press release | PR Newswire | -1.06% | +1.58% | |
| Alaska Air Group announces webcast of first quarter 2026 financial results | Press release | PR Newswire | -0.94% | -0.42% | |
| Alaska Airlines unveils its first-ever International Business Class Suites experience, setting a new standard for long-haul travel | Press release | Canada Newswire | -0.58% | +4.76% | |
| Alaska Airlines names Lindsay-Rae McIntyre Chief People Officer | Press release | PR Newswire | -0.41% | -0.41% | |
| Form 8-K ALASKA AIR GROUP, INC. For: Mar 30 | SEC filing · Form 8-K | SEC EDGAR | +0.52% | -0.90% | |
| Form ARS ALASKA AIR GROUP, INC. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | -0.58% | +4.76% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the ALK section they belong to.
Where else ALK is measured.
ALK earnings → · Analyst actions → · SEC filings →
Other Industrials names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| EXPERIAN PLC S/ADR (EXPGY) | 556 | +0.02% | 54% |
| MILACRON HOLDINGS CORP (MCRN) | 555 | -0.04% | 46% |
| FTI Consulting, Inc. (FCN) | 543 | -0.04% | 47% |
| SEASPAN CORP (SSW) | 542 | -0.11% | 45% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Industrials names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Alaska Air Group, Inc.'s median reaction calculated?
Every labeled ALK news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 550 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 54% of ALK's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does ALK's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.