a.k.a. Brands Holding Corp. (AKA)
AKA moved a median of 0.00% 30 minutes after news, and -0.96% by the close. How AKA actually reacts to news — the realized, point-in-time move the market made, measured across 138 labeled events over the last three years with zero look-ahead.
AKA’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 18% | 128 |
| 30-min | 0.00% | 35% | 130 |
| 60-min | 0.00% | 42% | 134 |
| to close | -0.96% | 37% | 134 |
| Middle 50% of AKA reactions | -1.20% to +2.63% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 138 |
Half of all a.k.a. Brands Holding Corp. news events land between -1.20% and +2.63% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when AKA moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to AKA's baseline. Nothing else.
Recent AKA events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| a.k.a. Brands Holding Corp. Reports Second Quarter 2026 Financial Results | Press release | Business Wire | +0.00% | +6.26% | |
| Form 10-Q A.K.A. BRANDS HOLDING For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | +6.26% | |
| Form 8-K A.K.A. BRANDS HOLDING For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +6.26% | |
| Form 8-K A.K.A. BRANDS HOLDING For: Jul 30 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -0.96% | |
| a.k.a. Brands Holding Corp. to Report Second Quarter 2026 Financial Results on August 5, 2026 | Press release | Business Wire | +0.00% | +0.09% | |
| a.k.a. Brands Holding Corp. Announces Participation in the Planet MicroCap Las Vegas 2026 Investor Conference | Press release | Business Wire | +0.00% | -2.50% | |
| Carré Teams Up with Coca-Cola® to Unveil Exclusive Football-Inspired Collection | Press release | Business Wire | +0.00% | +4.81% | |
| Form 8-K A.K.A. BRANDS HOLDING For: May 20 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -5.29% | |
| a.k.a. Brands Holding Corp. Announces Participation in the TD Cowen 10th Annual Future of the Consumer Conference | Press release | Business Wire | -0.00% | +0.00% | |
| a.k.a. Brands Holding Corp. Reports First Quarter 2026 Financial Results | Press release | Business Wire | +2.22% | -3.93% | |
| Form 10-Q A.K.A. BRANDS HOLDING For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +2.22% | -3.93% | |
| Form 8-K A.K.A. BRANDS HOLDING For: May 12 | SEC filing · Form 8-K | SEC EDGAR | +2.22% | -3.93% | |
| Form S-8 A.K.A. BRANDS HOLDING | SEC filing · Form S-8 | SEC EDGAR | +2.22% | -3.93% | |
| a.k.a. Brands Holding Corp. to Report First Quarter 2026 Financial Results on May 12, 2026 | Press release | Business Wire | +0.00% | +0.00% | |
| Form ARS A.K.A. BRANDS HOLDING For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | — | — | |
| Form DEF 14A A.K.A. BRANDS HOLDING For: May 20 | SEC filing · Form DEF | SEC EDGAR | — | — | |
| Petal & Pup Celebrates Australian Roots and Global Growth with New Brand Identity | Press release | PR Newswire | +0.00% | -1.61% | |
| a.k.a. Brands Holding Corp. Reports Fourth Quarter and Full Year 2025 Financial Results | Press release | Business Wire | +0.10% | -2.30% | |
| Form 10-K A.K.A. BRANDS HOLDING For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.10% | -2.30% | |
| Form 8-K A.K.A. BRANDS HOLDING For: Mar 05 | SEC filing · Form 8-K | SEC EDGAR | +0.10% | -2.30% | |
| Princess Polly Announces New U.S. Store Openings | Press release | Business Wire | +0.10% | -2.30% | |
| a.k.a. Brands Holding Corp. Announces Participation in the UBS Global Consumer and Retail Conference | Press release | Business Wire | +5.93% | +3.76% | |
| a.k.a. Brands Holding Corp. to Report Fourth Quarter and Fiscal 2025 Financial Results on March 5, 2026 | Press release | Business Wire | — | — | |
| a.k.a. Brands Holding Corp. Announces Participation in the KeyBanc Capital Markets Consumer Conference | Press release | Business Wire | +0.00% | -1.46% | |
| a.k.a. Brands Holding Corp. Reports Third Quarter 2025 Financial Results | Press release | Business Wire | -3.51% | +10.79% | |
| Form 10-Q A.K.A. BRANDS HOLDING For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | -3.51% | +10.79% | |
| Form 8-K A.K.A. BRANDS HOLDING For: Nov 05 | SEC filing · Form 8-K | SEC EDGAR | -3.51% | +10.79% | |
| a.k.a. Brands Holding Corp. to Report Third Quarter 2025 Financial Results on November 5, 2025 | Press release | Business Wire | +0.00% | -2.06% | |
| AKA Brands Strengthens Balance Sheet with Refinancing | Press release | Business Wire | +1.93% | +3.54% | |
| Form 8-K A.K.A. BRANDS HOLDING For: Oct 14 | SEC filing · Form 8-K | SEC EDGAR | +1.93% | +3.54% | |
| a.k.a. Brands Holding Corp. to Present at the 2025 Gateway Conference on September 3, 2025 | Press release | Business Wire | +0.00% | +0.45% | |
| a.k.a. Brands Holding Corp. Reports Second Quarter 2025 Financial Results | Press release | Business Wire | +0.00% | +0.00% | |
| Form 10-Q A.K.A. BRANDS HOLDING For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | +0.00% | |
| Form 8-K A.K.A. BRANDS HOLDING For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +0.00% | |
| Form S-8 A.K.A. BRANDS HOLDING | SEC filing · Form S-8 | SEC EDGAR | +0.00% | +0.00% | |
| a.k.a. Brands Holding Corp. to Report Second Quarter 2025 Financial Results on August 6, 2025 | Press release | Business Wire | +0.00% | +0.00% | |
| Princess Polly Becomes a Certified B Corporation™ | Press release | Business Wire | +0.00% | +2.20% | |
| Form 8-K A.K.A. BRANDS HOLDING For: May 27 | SEC filing · Form 8-K | SEC EDGAR | +3.16% | +2.77% | |
| a.k.a. Brands Holding Corp. Announces Participation in the TD Cowen 9th Annual Future of the Consumer Conference | Press release | Business Wire | +0.00% | +0.00% | |
| a.k.a. Brands Holding Corp. Reports First Quarter 2025 Financial Results | Press release | Business Wire | -6.57% | +30.21% | |
| Form 10-Q A.K.A. BRANDS HOLDING For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -6.57% | +30.21% | |
| Form 8-K A.K.A. BRANDS HOLDING For: May 13 | SEC filing · Form 8-K | SEC EDGAR | -6.57% | +30.21% | |
| a.k.a. Brands Holding Corp. to Report First Quarter 2025 Financial Results on May 13, 2025 | Press release | Business Wire | +0.00% | -2.72% | |
| Form ARS A.K.A. BRANDS HOLDING For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.00% | +2.40% | |
| Form DEF 14A A.K.A. BRANDS HOLDING For: May 27 | SEC filing · Form DEF | SEC EDGAR | +0.00% | +2.40% | |
| a.k.a. Brands Holding Corp. Reports Fourth Quarter and Full Year 2024 Financial Results | Press release | Business Wire | +0.00% | -8.94% | |
| Form 10-K A.K.A. BRANDS HOLDING For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.00% | -8.94% | |
| Form 8-K A.K.A. BRANDS HOLDING For: Mar 06 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -8.94% | |
| Princess Polly Grows U.S. Store Fleet with Seven New Openings in 2025 | Press release | Business Wire | +0.00% | -8.94% | |
| a.k.a. Brands Holding Corp. to Report Fourth Quarter and Fiscal 2024 Financial Results on March 6, 2025 | Press release | Business Wire | +0.00% | +1.80% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the AKA section they belong to.
Where else AKA is measured.
AKA earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is a.k.a. Brands Holding Corp.'s median reaction calculated?
Every labeled AKA news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 138 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 35% of AKA's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does AKA's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.