Affirm Holdings, Inc. - Class A (AFRM)
AFRM moved a median of -0.44% 30 minutes after news, and 0.00% by the close. How AFRM actually reacts to news — the realized, point-in-time move the market made, measured across 609 labeled events over the last three years with zero look-ahead.
AFRM’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.08% | 46% | 605 |
| 30-min | -0.44% | 44% | 605 |
| 60-min | -0.21% | 47% | 605 |
| to close | 0.00% | 50% | 601 |
| Middle 50% of AFRM reactions | -1.59% to +1.22% |
|---|---|
| Median reaction (30-min) | -0.44% |
| Measured reactions | 609 |
Half of all Affirm Holdings, Inc. - Class A news events land between -1.59% and +1.22% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How AFRM reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 63 | -0.03% | 48% | +0.68% |
| Analyst downgrades | 24 | +0.97% | 63% | +1.46% |
| Coverage initiations | 80 | +0.34% | 53% | -0.45% |
| Rating reiterations | 206 | +0.04% | 51% | -0.24% |
| Price-target raises | 78 | -0.19% | 41% | -0.02% |
| Price-target cuts | 20 | +0.06% | 55% | +0.63% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how AFRM ranks against every other measured name →
That’s how AFRM usually reacts — get an email when it moves on news →Email me when AFRM moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to AFRM's baseline. Nothing else.
Recent AFRM events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Affirm partners with Ant International's Antom to bring pay-over-time to US customers | Press release | Business Wire | -1.54% | -2.12% | |
| Affirm to announce first quarter fiscal year 2027 results on November 5, 2026 | Press release | Business Wire | -1.54% | -2.12% | |
| Crate & Barrel Holdings partners with Affirm to offer flexible ways to pay | Press release | Business Wire | -0.98% | +0.57% | |
| Affirm launches transformer-based machine learning model for real-time underwriting | Press release | Business Wire | -1.55% | -5.09% | |
| Affirm and Shopify launch Shop Pay Installments in Australia | Press release | Business Wire | +3.78% | -9.72% | |
| Affirm reports fourth fiscal quarter 2026 results | Press release | Business Wire | +3.78% | -9.72% | |
| Form 10-K Affirm Holdings, Inc. For: Jun 30 | SEC filing · Form 10-K | SEC EDGAR | +3.78% | -9.72% | |
| Form 8-K Affirm Holdings, Inc. For: Aug 25 | SEC filing · Form 8-K | SEC EDGAR | +3.78% | -9.72% | |
| Form S-8 Affirm Holdings, Inc. | SEC filing · Form S-8 | SEC EDGAR | +3.78% | -9.72% | |
| Affirm to participate in upcoming investor conferences | Press release | Business Wire | +2.08% | -0.65% | |
| Affirm to announce fourth quarter fiscal year 2026 results on August 27, 2026 | Press release | Business Wire | -0.32% | -3.50% | |
| Affirm now available across Bed Bath & Beyond's brands, giving shoppers more flexibility for the purchases that make a house feel like home | Press release | Business Wire | +0.36% | +1.21% | |
| Backcountry and Affirm partner to give outdoor enthusiasts a transparent way to pay over time | Press release | Business Wire | -0.43% | -1.69% | |
| Form 8-K Affirm Holdings, Inc. For: Jun 18 | SEC filing · Form 8-K | SEC EDGAR | +0.70% | +4.77% | |
| Affirm and CPP Investments renew and expand capital partnership | Press release | Business Wire | -1.72% | +2.23% | |
| Royal Caribbean and Affirm to bring flexible and transparent payment options to travellers in UK and Canada | Press release | Business Wire | -3.21% | +2.05% | |
| Affirm works with Google to make AI shopping payments clear and simple | Press release | Business Wire | +3.38% | -0.53% | |
| Affirm survey: 90% of small businesses are confident in growth outlook and turning to flexible payments to compete | Press release | Business Wire | +0.59% | +5.48% | |
| Affirm reports third fiscal quarter 2026 results | Press release | Business Wire | +1.19% | -6.36% | |
| Form 10-Q Affirm Holdings, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +1.19% | -6.36% | |
| Form 8-K Affirm Holdings, Inc. For: May 07 | SEC filing · Form 8-K | SEC EDGAR | +1.19% | -6.36% | |
| Affirm to participate in upcoming investor conferences | Press release | Business Wire | -0.51% | -0.73% | |
| Nothing is coming: Affirm’s The Big Nothing returns May 13–15 | Press release | Business Wire | +0.93% | -1.88% | |
| Affirm to announce third quarter fiscal year 2026 results on May 7, 2026 | Press release | Business Wire | -1.06% | +0.64% | |
| Affirm to host Investor Forum on May 12, 2026 | Press release | Business Wire | +2.55% | +2.50% | |
| Affirm expands Stripe partnership to support Shared Payment Tokens for agentic commerce | Press release | Business Wire | -0.29% | +5.63% | |
| Affirm to host CFO fireside chat on March 17, 2026 | Press release | Business Wire | +0.14% | +4.17% | |
| H&R Block Canada taps Affirm to make tax season less taxing | Press release | Business Wire | +0.89% | +4.11% | |
| Affirm to participate in upcoming investor conferences | Press release | Business Wire | -1.08% | -0.48% | |
| Affirm and Lowe’s team up to give home improvement customers more flexible ways to pay | Press release | Business Wire | +1.80% | +3.76% | |
| Affirm and Virgin Media O2 partner to bring flexible financing to O2 customers | Press release | Business Wire | -1.41% | -6.01% | |
| Affirm and Wayfair expand partnership to the UK and Canada | Press release | Business Wire | -1.41% | -6.01% | |
| Affirm reports second fiscal quarter 2026 results | Press release | Business Wire | -1.41% | -6.01% | |
| Form 10-Q Affirm Holdings, Inc. For: Dec 31 | SEC filing · Form 10-Q | SEC EDGAR | -1.41% | -6.01% | |
| Form 8-K Affirm Holdings, Inc. For: Feb 05 | SEC filing · Form 8-K | SEC EDGAR | -1.41% | -6.01% | |
| Expedia Group and Affirm deepen partnership, with US exclusivity and plans for further expansion | Press release | Business Wire | -1.18% | -3.74% | |
| Bolt Selects Affirm as Embedded Buy Now, Pay Later Partner Across Its One-Click Checkout Network | Press release | PR Newswire | -1.69% | -3.15% | |
| Affirm submits applications to establish industrial loan company | Press release | Business Wire | -1.63% | -2.11% | |
| Form 8-K Affirm Holdings, Inc. For: Jan 13 | SEC filing · Form 8-K | SEC EDGAR | +2.90% | +0.14% | |
| Affirm to announce second quarter fiscal year 2026 results on February 5, 2026 | Press release | Business Wire | +1.95% | +3.55% | |
| Affirm updates underwriting with enhanced signals to better reflect consumers’ real-time finances | Press release | Business Wire | -1.83% | -3.83% | |
| Form 8-K Affirm Holdings, Inc. For: Dec 15 | SEC filing · Form 8-K | SEC EDGAR | +1.22% | -1.22% | |
| From fashion throwbacks to trendy new drops, Pacsun shoppers can now pay over time with Affirm | Press release | Business Wire | -0.58% | -0.74% | |
| Affirm to host CFO fireside chat on December 16, 2025 | Press release | Business Wire | +1.78% | +4.19% | |
| New survey finds Canadians believe credit card fine print is more confusing than taxes, medication labels, and furniture manuals | Press release | Business Wire | +1.05% | +3.50% | |
| Affirm reports first fiscal quarter 2026 results | Press release | Business Wire | +1.88% | +5.43% | |
| Form 10-Q Affirm Holdings, Inc. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +1.88% | +5.43% | |
| Form 8-K Affirm Holdings, Inc. For: Nov 02 | SEC filing · Form 8-K | SEC EDGAR | +1.88% | +5.43% | |
| Affirm to participate in upcoming investor conference | Press release | Business Wire | -0.20% | +2.01% | |
| Affirm expands long-term capital partnership with New York Life to increase access to flexible and transparent payment options | Press release | Business Wire | -0.14% | +2.69% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the AFRM section they belong to.
Where else AFRM is measured.
AFRM earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is Affirm Holdings, Inc. - Class A's median reaction calculated?
Every labeled AFRM news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 609 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 44% of AFRM's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does AFRM's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.