ADIDAS AG S/ADR (ADDYY)
ADDYY moved a median of -0.02% 30 minutes after news, and +0.08% by the close. How ADDYY actually reacts to news — the realized, point-in-time move the market made, measured across 225 labeled events over its full measured history with zero look-ahead.
ADDYY’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.01% | 40% | 219 |
| 30-min | -0.02% | 46% | 225 |
| 60-min | -0.01% | 46% | 225 |
| to close | +0.08% | 59% | 225 |
| Middle 50% of ADDYY reactions | -0.22% to +0.17% |
|---|---|
| Median reaction (30-min) | -0.02% |
| Measured reactions | 225 |
Half of all ADIDAS AG S/ADR news events land between -0.22% and +0.17% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How ADDYY reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 29 | +0.10% | 62% | -0.27% |
| Coverage initiations | 11 | -0.23% | 46% | -0.46% |
| Rating reiterations | 10 | -0.02% | 40% | +0.76% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how ADDYY ranks against every other measured name →
That’s how ADDYY usually reacts — get an email when it moves on news →Email me when ADDYY moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to ADDYY's baseline. Nothing else.
Recent ADDYY events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| XP Land Opens the Call for XP Match, as Canva, Moment Factory, NBA and Others Reveal What's Next for Experiential | Press release | PR Web | +0.00% | +0.02% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the ADDYY section they belong to.
Where else ADDYY is measured.
ADDYY earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| BELMOND LTD (BEL) | 226 | -0.02% | 42% |
| Haverty Furniture Companies, Inc. (HVT) | 226 | 0.00% | 45% |
| CACHE INC (CACH) | 225 | -0.44% | 38% |
| Cooper-Standard Holdings Inc. (CPS) | 225 | +0.18% | 56% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
Every ticker we measure the same way24
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Exxon Mobil (XOM)
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Mastercard (MA)
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Salesforce (CRM)
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Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is ADIDAS AG S/ADR's median reaction calculated?
Every labeled ADDYY news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 225 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 46% of ADDYY's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does ADDYY's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.