A Minecraft Movie ‘Holograms’ Take Over US Malls [Forbes]
Macerich Company (The) (MAC)
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Source: Forbes
The movie seems to have connected with its intended young gaming demographic, and many of them will be delighted to experience the cutting-edge interactive ‘holographic' experiences that have popped up across the USA this week across 30 Simon and four Macerich malls. A partnership between Warner Bros. Pictures and the (HMN) is encouraging Minecraft fans to stand in front of person-sized frames from that turns them into characters from the movie. While dubbed ‘holograms', they are, in truth, digital avatars, rendered into 3D by Los Angeles-based creative studio . Adding to the realism, the 3D creation inside the box reflects light onto the physical bezel of the Proto frame, creating a shadow effect that grounds it in the world. Thanks to integrated 3D body-tracking cameras these full-size 3D avatars mimic the actions of the person standing in front of the frame, creating an engagingly interactive experience that bests static posters or passive video content. As can be seen the vid
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- Macerich FFO of $0.35 in-line, revenue of $253.26M beats by $8.08M [Seeking Alpha]Seeking Alpha
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