JLL Canada's Holiday Shopping Survey Report 2024 reveals holiday budgets on the rise [Globe and Mail, The (Toronto, Canada)]
Jones Lang LaSalle Incorporated (JLL)
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Source: Globe and Mail, The
TORONTO Nov. 14, 2024 /CNW/ - JLL released today its annual Canada's Holiday Shopping Survey Report , unveiling national trends and shopper behaviours for the 2024 holiday season. Holiday budgets are on the rise as Canadians plan to spend 32% more than last year with an average budget of dedicated to gifts and holiday goods, the most significant increase since 2019. At the same time, nearly 90% are deal seeking this season as part of their holiday shopping strategy. The most popular shopping periods this year are the weeks leading up to Black Friday, with 89% of Canadians shopping between November 1 through November 28 , followed by the weeks between December 3 through December 20 "We're seeing a significant jump in holiday budgets this year and a trend towards shopping for the holidays ahead of Black Friday deals," said Casdin Parr, Executive Vice President of Retail Advisory Services, JLL Canada. "This is the largest budget increase we've seen since pre-pandemic times, with C
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