The Heartwarming Reason Why Arizona Iced Tea Is Still 99 Cents [Yahoo! Finance]
Costco Wholesale Corporation (COST)
Last costco wholesale corporation earnings: 3/5 04:15 pm
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Source: Yahoo! Finance
Don Vultaggio sat down with Savannah Sellers on The Today Show to share the reason why he's so adamant about keeping his famously 99-cent iced tea drinks the same price. "We're successful. We're debt free. We own everything. Why? Why have people who are having a hard time paying their rent have to pay more for our drink," Vultaggio said in the interview. "Maybe it's my little way to give back." When asked whether he can "definitely say" that he will never raise the price over $1, he wasn't 100% sure. "Not in the foreseeable future," he said. "We're gonna fight as hard as we can for consumers." Fans flooded the Instagram comments with praise for the Arizona Iced Tea owner, calling him a "man with integrity" and "the sweetest human ever." "Proof that it is a choice!" one person wrote in the comment section, referring to brands choosing to raise prices. "This guy and the owner of Costco should get together and run the world. It's obvious you can still make money and not raise
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COST
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- 5/30/24 - Beat
COST
Sec Filings
- 6/20/24 - Form 11-K
- 6/6/24 - Form 10-Q
- 5/30/24 - Form 8-K
- COST's page on the SEC website