Why Developing Original Brand IP Beats Buying A $7M Super Bowl Ad [Forbes]
Chipotle Mexican Grill, Inc. (CMG)
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm
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Source: Forbes
AFP via Getty Images The best platform for brands to connect with consumers is their own – if they prioritize their target audience and lifestyle. Advertisers spend billions each year on traditional channels like television and out-of-home, hoping to capture attention in spaces that have long dominated media budgets. A 30-second Super Bowl ad alone costs $7 million – 200% more than it did 20 years ago – and inventory continues to sell out . While many still tout the value of these spots, there's a more innovative approach to taking big swings with your marketing dollars that doesn't involve paying to appear on another brand's platform: building your own. Owned channels like social media can define a brand's voice and build community. Managed well, they also foster ongoing engagement, allowing brands to gain a deeper understanding of their audience – their likes, dislikes, and priorities. In fact, of marketers agree that social listening is a key component of strategic planning.
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CMG
News
- Why analysts are calling Cava the next Chipotle [MSNBC.com]MSNBC.com
- Why analysts are calling Cava the next Chipotle [CNBC]CNBC
- Chipotle Mexican Grill (CMG) Stock Dips While Market Gains: Key Facts [Yahoo! Finance]Yahoo! Finance
- gusto! to open new restaurant in Atlanta, US [Yahoo! Finance]Yahoo! Finance
- Wings and Rings introduces autumn-inspired menu items for 2024 season [Yahoo! Finance]Yahoo! Finance
CMG
Earnings
- 7/24/24 - Beat
CMG
Sec Filings
- 9/25/24 - Form 144/A
- 9/23/24 - Form 144
- 9/19/24 - Form 144
- CMG's page on the SEC website