Sweetgreen abandons tiered loyalty for points-based program [Yahoo! Finance]
Chipotle Mexican Grill, Inc. (CMG)
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Source: Yahoo! Finance
Sweetgreen has launched a points-based loyalty program, SG Rewards, to replace Sweetpass, a tiered subscription program that consumers found too complicated , the company announced in a Thursday press release. SG members earn 10 points for every dollar spent, and get access to unspecified perks and members-only deals. The points can be redeemed for entrees or sides, according to the press release. CEO Jonathan Neman said during a February earnings call that the loyalty shift would help improve Sweetgreen's value proposition — a vital consideration as consumers remain price sensitive and economic confidence falters Sweetgreen's new program has been in the works since last year . The program was created in response to consumer desire for a more flexible rewards program, Neman said in a statement. “SG Rewards offers more value, more flexibility and more ways to enjoy Sweetgreen — from everyday surprise & delight moments to members-only deals and special perks,” Neman said. The
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CMG
Earnings
- 10/29/25 - Beat
CMG
Sec Filings
- 12/12/25 - Form 4
- 12/12/25 - Form 4
- 12/12/25 - Form 144
- CMG's page on the SEC website