Zevia Releases Holiday Ad Shining Light on Artificiality - both in Commercials and in Soda [Yahoo! Finance]
Zevia PBC Class A (ZVIA)
Company Research
Source: Yahoo! Finance
LOS ANGELES Dec. 3, 2024 /PRNewswire/ -- Zevia PBC, the zero sugar, naturally sweetened beverage company, released its holiday ad titled, " Break from Artificial ," taking on the weird and concerning parts of artificiality – both in commercials and in soda. After Coca-Cola recently received backlash for releasing an AI-generated commercial that lacked realness and authenticity, Zevia saw an opportunity to create an ad parodying the unpleasant reality of artificiality and creating awareness for its naturally delicious soda as an alternative. In the ad, Zevia playfully uses exaggerated AI imagery – Santa flying in on a drone instead of a sleigh, a polar bear eating presents instead of giving them, and absurdly artificial people enjoying artificial brown beverages. Its intent is to entertain viewers with lighthearted content while showcasing how artificial things are troubling – from Coca-Cola's holiday ad which has been criticized for not showing authentic scenes or emotions to tradi
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ZVIA
News
- Zevia (ZVIA) Upgraded to Buy: What Does It Mean for the Stock? [Yahoo! Finance]Yahoo! Finance
- Zevia Releases Holiday Ad Shining Light on Artificiality - both in Commercials and in SodaPR Newswire
- Zevia to Participate in the Stephens Annual Investment ConferenceBusiness Wire
- Here's What Analysts Are Forecasting For Zevia PBC (NYSE:ZVIA) After Its Third-Quarter Results [Yahoo! Finance]Yahoo! Finance
- Zevia PBC Third Quarter 2024 Earnings: EPS Beats Expectations, Revenues Lag [Yahoo! Finance]Yahoo! Finance
ZVIA
Earnings
- 11/6/24 - Beat
ZVIA
Sec Filings
- 12/9/24 - Form SCHEDULE
- 12/9/24 - Form 4
- 11/6/24 - Form 10-Q
- ZVIA's page on the SEC website