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-0.00317124735729399 0 0.00422832980972507 -0.00317124735729399 -0.0047568710359408 -0.00105708245243127 -0.00422832980972526 -0.00211416490486253
Stock impact report

Zuora to Acquire Sub(x), Accelerating Subscriber Acquisition and Retention with New AI Capabilities for the Media Industry [Yahoo! Finance]

Zuora, Inc. Class A (ZUO) 
Last zuora, inc. class a earnings: 3/12 04:12 pm Check Earnings Report
Company Research Source: Yahoo! Finance
planned acquisition of Sub(x) , an AI solution for digital publishing and media companies. With this acquisition, Sub(x) will transform Zuora's existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber behavior, constantly optimizing how offers are presented to maximize acquisition and retention. Today's competitive media landscape and changing market dynamics have increased pressure to effectively monetize and accelerate revenue growth. This requires more dynamic systems and technology that can continuously adapt pricing and packaging strategies at scale. A legacy method, such as propensity scoring, is static and does not update unless rerun with new data, which can hinder agility. Launching new offers and pricing changes, introducing new payment methods or creating new bundles can take days or even weeks, which can lead to missed opportunities and lost revenue. Sub(x)'s AI uses reinforcement learning powered by first-party data that en Show less Read more
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