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Stock impact report

Zuora Accelerates Usage Monetization with New Capabilities to Rapidly Transform Raw Usage Data Into Innovative Pricing Models [Yahoo! Finance]

Zuora, Inc. Class A (ZUO) 
Last zuora, inc. class a earnings: 3/12 04:12 pm Check Earnings Report
Company Research Source: Yahoo! Finance
SaaS is increasingly turning to usage-based models: Research from Zuora's Subscribed Institute and Boston Consulting Group (BCG) concluded that nearly half of all companies studied implemented some form of usage-based pricing in the last three years, with many seeing higher growth and retention. The proliferation of GenAI is also leading more companies to explore usage and better correlate pricing with value. For AI and GenAI services, a Subscribed Institute study found that more than half (53%) of all consumers surveyed say it is important to have a usage-based pricing model available Effective usage monetization requires rapid experimentation to evolve pricing, which relies on critical usage data to understand how customers consume and engage with products. But without the right technology, translating usage into new pricing can be challenging, complex and time intensive for engineering teams. Additionally, customers expect full visibility into their usage to comprehend future ch Show less Read more
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