Succeeding In The Data And AI Marketplace: 5 Lessons For Monetizing Data And AI [Forbes]
ZoomInfo Technologies Inc. (ZI)
Company Research
Source: Forbes
getty Did you know that almost half of organizations now see data products as tied directly to analytics and AI? Companies don't just want data. They want AI-augmented data to predict customer behavior, optimize pricing or improve other business outcomes. This momentum is mirrored in the Data-as-a-Service (DaaS) market, which is projected to hit $51.6 billion by 2029 . This model, as I've explained in a previous article , provides access to raw data from various sources. Companies monetize access to this data through subscriptions or fees. If you've ever thought about monetizing data—whether as a product or a service—there are now opportunities to do so. In this playbook, I'll share strategies based on sellers who have succeeded in data marketplaces. 1. Use AI to prepare high-quality data products. High-quality data isn't optional—it's table stakes. Poor data leads to bad decisions, missed opportunities and significant revenue losses for organizations. Garbage in, garbage
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ZI
News
- ZoomInfo Named To Newsweek's 2025 Excellence 1000 Index [Yahoo! Finance]Yahoo! Finance
- ZoomInfo Named To Newsweek’s 2025 Excellence 1000 IndexBusiness Wire
- Spekit Acquires AI-Powered Revenue Platform, Cquence, to Usher in a New Era of Enablement Intelligence [Yahoo! Finance]Yahoo! Finance
- Risepoint Recognized by Comparably for 2024 Best CEOs and Best Company Culture [Yahoo! Finance]Yahoo! Finance
- ZoomInfo Earns 138 No. 1 Rankings in G2's Winter 2025 Reports [Yahoo! Finance]Yahoo! Finance
ZI
Earnings
- 11/12/24 - Beat
ZI
Sec Filings
- 12/20/24 - Form 10-K/A
- 12/5/24 - Form 4
- 12/5/24 - Form 4
- ZI's page on the SEC website