Independent Study Reveals Marketers Must Orient Around Customer Value to Win in The Era of AI [Yahoo! Finance]
Zeta Global Holdings Corp. Class A (ZETA)
Company Research
Source: Yahoo! Finance
NEW YORK, June 11, 2024 BUSINESS WIRE )--Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today published a Forrester Consulting Opportunity Snapshot, " Marketers Must Shift Their Understanding of Customer Value to be Forward-Looking ." The study, which was completed in February 2024 and captured insights from customer engagement strategy decision-makers in the US and UK, was commissioned by Zeta to examine how marketers currently assess and apply CLV and identify the changes needed to foster a more predictive and holistic approach in the era of Generative AI. The Forrester study revealed that most organizations track CLV, but very few use the key metric in setting strategy, making investment decisions, and personalizing experiences across the customer lifecycle. This disconnect points to a critical gap in how data is collected and leveraged to inform forward-looking decisions that drive customer engagement and business growth. "This study highlights a fundamental proble
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News
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- Zeta Global Announces Expanded Functionality from Zeta Opportunity Engine (ZOE) Leveraging Amazon BedrockBusiness Wire
- ZETA Announces Election of Imran Khan, An Accomplished Technology Leader, Entrepreneur and Investor, to Board of Directors [Yahoo! Finance]Yahoo! Finance
- ZETA Announces Election of Imran Khan, An Accomplished Technology Leader, Entrepreneur and Investor, to Board of DirectorsBusiness Wire
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