December’s Zeta Economic Index (ZEI) Highlights Resilient Consumer Spending and Rising Confidence in Economy
Zeta Global Holdings Corp. Class A (ZETA)
Company Research
Source: Business Wire
Holiday season spending and favorable consumer trends reinforce optimism for 2025 despite inflationary pressures NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for December 2024. The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers to reflect the current state and trajectory of the US economy.For the first time in over three years, the Economic Index Score (EIS), the ZEI’s primary measure of US economic health, has set a record for two consecutive months, reaching its highest levels since April 2021. The December EIS rose to 71.5 points, marking a 0.6 point month-over-month (MoM) increase. This sustained growth reflects continued economic momentum, driven in part by robust holiday shopping activity despite a shorter season this year.Similarly, the Economic Stability Index (ESI)
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